Short-form videos have become popular on several social media platforms during the 2020s, and YouTube is one network that has embraced the trend. If you're willing to complement your longer-form content with smaller bites of wisdom, you could see significant growth on your channel.

If you're not sure what you can post as a YouTube Short, we'll help you. This article lists some easy ideas you can try when publishing short-form content on YouTube.

1. Video Snippets

Photo of a person recording videos

If you look at many of your favorite creators, you'll notice that they often repurpose existing content. Doing so has several benefits, and one of the biggest is that you don't have to think of new ideas constantly.

In addition to the videos you normally post on your YouTube channel, consider making snippets that you can quickly share. Doing this will not only help increase your reach, but you can also continue providing value to people that don't have time to watch the full piece.

When making snippets of your videos, think about sharing these a couple of weeks after the full version goes live. That way, you'll still incentivize people to watch that.

2. Explain One Quick Tip

If you're struggling with YouTube Shorts ideas, explaining a quick tip is a good starting point. As your channel grows, you'll likely learn more about your audience's pain points. You can pick up this information in multiple ways, such as by reading your comments section and viewing your YouTube analytics.

Once you know what users are interested in, you can start providing simple tips they can implement. Briefly explain the problem before sharing what has worked for you. At the time of writing in December 2022, you can publish Shorts up to 60 seconds long. That should be enough time; if you need more, consider making a longer-form video instead.

3. Share What You've Learned This Week

Man writing in a notebook while sitting in front of an iMac

You'll learn new things if you're actively creating content or engaging in a career or hobby. And in some cases, you might find yourself picking up new information every week. While you might not think too much about these learnings, what you pick up will likely help someone else.

One fun idea for YouTube Shorts is to start a series where you quickly share the top three things you've learned each week. You can share these every Friday and funnel them into other parts of your promotional strategy—such as encouraging viewers to sign up for your newsletter.

4. Share Multiple Quick Tips

Earlier we discussed the idea of sharing one tip in your YouTube Shorts. And while your audience will likely find that useful, you can expand beyond just one. If you can help others with their problems in little time, consider sharing multiple quick tips.

Since you only have 60 seconds to work with, you'll need to think pragmatically about this. You can include a sentence or two for around three points that you think will help your viewers achieve their goals or answer their questions. Just ensure you get to the point fast.

5. Talk About Apps That Have Helped You Achieve a Goal

You will probably use several software solutions if you're a freelancer; the same is true if you're a student or employee. Your viewers are likely watching your content because they have a pain point, and you also probably know something they don't.

You'll find several handy apps on the market these days, such as Notion and Evernote. If any of them significantly change how you work, consider giving a brief explanation and telling users where they can create an account.

You can feed this tip into a longer tech review on your YouTube page.

6. Quickly Explain a Concept

Technology is helpful for completing your daily tasks, but other things are also important. Regardless of what you do, you probably have your own unique ways of approaching life and getting things done—and it's likely that others can benefit from your wisdom.

If you've got a theory or concept that you've been working on, consider creating a YouTube Short to briefly explain what it is. You can also give an example of how the viewer can apply your ideas to their everyday lives.

You can also explain productivity concepts, like the Pomodoro technique, if they've worked for you.

photo of a camera next to a macbook

When you put together the content calendar for your YouTube channel, you'll likely have some evergreen topic ideas. And while this is great, you should also make a little wiggle room for trends and discussions that arise throughout the year.

You can predict what will occur in your industry over the next 12 months, but it's impossible to know for sure. And while creating longer videos often takes a lot of time, you don't need to leave your subscribers in the dark.

Consider using YouTube Shorts to provide your quick thoughts on a trending topic in your industry as it arises. You can also mention that you're working on a longer-form video that will give them deeper insight in the coming days.

8. Showcase Your Editing Workflow

If you're into visual art, such as photography, you've probably noticed that some of your favorite creators post videos of their workflow on Instagram Reels. And if you want to start a YouTube channel where you talk about your craft, you can share your own editing processes via YouTube Shorts.

While it's difficult to showcase your entire editing workflow in 60 seconds, you can provide quick steps. On top of that, you can also show what your work looked like before and after you edited it.

9. Summarize a Book or Piece of Equipment

Pile of Books on a Windowsill

As you become more interested in your niche, you'll likely begin investing in new equipment and learning resources. Some forms of technology, such as new cameras or lenses, are expensive. Moreover, people will also want to know whether a book is worth buying before they spend their money.

You can create a quick summary with YouTube Shorts for both of the above. Talk about the key things you've learned if you're reading a book and what it's about. If you're summarizing a piece of equipment, touch briefly on the specs and give your overarching opinion on whether it's worth purchasing.

YouTube Shorts Is an Opportunity to Grow Your Channel

YouTube Shorts is an exciting way for creators to build on the long-form content they share with their audiences. It's also versatile; you can easily use your smartphone to record and upload your content.

The ideas in this list should give you a good starting point. Consider sharing at least four Shorts posts per week to supplement the longer videos you share on your channel.