Clubhouse continues to build a reputation for hosting some of the world’s biggest names, including many in the music industry.

When music platform Beatclub hosted a Clubhouse room with producers Jozzy, Scott Storch, and Mike Dean, it attracted a massive audience. Including other top executives in the music industry.

Clubhouse has begun to catch the attention of celebrities, as it presents a host of new opportunities. But is it the next big breakthrough for artists and entertainers?

What Is Clubhouse?

Clubhouse is an audio-based social media app for Android and iOS. Users cannot see pictures or videos but can join audio chatrooms and live conversations. These are regulated by moderators and facilitators.

Clubhouse rooms are divided into two sections for listeners and speakers. Speakers are often experts in their field and are able to share their knowledge and skill with audience members.

You can join a room as a listener. You may also be granted speaking rights by the host so that you can engage and interact in the chatroom. You can also easily jump between subjects and speakers based on their interests.

At the time of writing, you need an invitation from an existing Clubhouse user to get access to the platform. Every user is allowed two invites each, and they are able to earn more as they continue to use the app.

Since the end of 2020, Clubhouse downloads have more than doubled. As the app grows more popular among the echelons of Silicon Valley and the entertainment industry, it is becoming a staple part of our social landscape.

The app only plans to grow and diversify into the future too, ensuring its longterm success.

People are even buying invites on eBay and engaging in "pay-it-forward" invite chains to experience the benefits of the Clubhouse platform.

What Makes Clubhouse Different?

Clubhouse streams are live and are not recorded. As a result, only individuals in a Clubhouse chat are "privy" to a specific conversation. Rather than information being thrown at an audience member, audience members can be selective with the information and content they engage with on the platform.

An important aspect of the app’s appeal is also the degree of anonymity offered by the audio-only functionality. By using the app, people are able to have real chats and conversations with individuals without the air of both superficiality and intimidation brought on by even virtual face-to-face interactions.

For instance, artists are able to authentically engage audiences with their craft and talent. As audiences sign up for niche content, artists might even be able to reach target audiences quicker. There are several ways to make money on Clubhouse, and celebrities can set up private rooms and receive direct contributions from listeners.

The depth and emotion in someone’s voice in real-time also seems to elicit a more personal and visceral response from audiences one might not find in other social media and entertainment platforms.

This might be particularly important in an industry such as music where audiences and creatives want to form meaningful connections with artists and other listeners.

Why Is Clubhouse Important for Artists and Entertainers?

Clubhouse is not only a platform for tycoons and the glitz and glamour of the music industry, but it is also an important space for the artistic community at large. Both up-and-coming and independent artists can find ways to spearhead artistic discussion, collaborate with professionals, connect with fans and audiences, and even join music clubs.

Some of the chat rooms on Clubhouse are also dedicated to offering networking opportunities and advice to aspiring artists, especially due to the constraints of the COVID-19 pandemic. Many music industry clubs are following suit with the planning and execution of similar events.

Grammy Award-Winning Producer Kip Capri even encouraged artists in a chat room to submit their work to his personal email address while hopping on a chat room conversation. In another conversation, Rapper Lil Mama shared her experiences of breaking into the industry in the hopes of inspiring others.

Will Clubhouse Herald a New Era for Young Creatives?

There are a host of opportunities available to both established and up-and-coming artists to garner audiences by featuring their music. Artists can share their music via open mic events and tournaments in chat rooms.

Clubhouse is an app that thrives on community and brings people together based on their interests, especially at a time when connection and closeness are more valuable than ever. Most importantly, young creatives are able to find their space and share their struggles and experiences with other like-minded individuals.

At a time when the music industry only gets more saturated and grows more competitive, artists and creatives need a potential support network for resources and outreach.

For example, chat rooms on Clubhouse such as the Texas Music Club are trying to foster culture networking and community among artists and singers within Texas.

The Clubhouse Creator Grant Program will help support artists and invest further in creators. Clubhouse will help aspiring artists build audiences, establish their brand, and monetize their shows on the platform.

Clubhouse: A Final Consensus on the Buzz

Even though Clubhouse does require an invite and maintains an air of exclusivity, it is still very different from other social media behemoths like Facebook, Instagram, and Twitter, and is therefore able to stand apart from the rest.

Clubhouse is already a major contender in the market by virtue of the fact it was the first of its kind. Companies are already trying to get on the bandwagon and succeed in the audio-only social media market.

From Instagram and LinkedIn audio rooms to Telegram Voice Chat and Spotify Greenroom, Clubhouse clones seem to be trying to one-up the platform’s unique selling points and features.

Clubhouse may be a better outlet for artists and young creatives simply due to its unique style and form. It offers an alternative for engagement and expression in a relatively new and trendy market.

As Clubhouse continues to take the tech world by storm and redefine the current market, could this be emblematic of a new era in social media and entertainment today? We think the possibilities are endless.