Key Takeaways

  • X Premium offers exclusive features like undoing posts, reader mode, bookmarking folders, editing posts, custom navigation, and more.
  • The subscription costs $8.00 USD per month for the web and $11.00 USD per month on mobile, with the price increase including the blue verified checkmark.
  • Whether X Premium is worth it depends on how often you use X and if the features are useful to you, but it's worth giving it a try to form your own opinion.

In a bid to find new ways to improve users' experiences online, Twitter, now X, launched a paid subscription service called Twitter Blue in 2021. Now called X Premium, it is available globally, although some features are not available in every country.

The subscription allows users to access exclusive features and more. But what exactly is X Premium, and how much does it cost? Is it even worth the money? Keep reading to find out.

What Is X Premium (Formerly Twitter Blue)?

X app logo

X Premium is a monthly subscription service that offers exclusive access to premium features and customizations on X. X Premium first launched as Twitter Blue in Australia and Canada in June 2021. It later expanded availability globally.

X Premium does not replace the free version of the app, which remains available for users in supported countries. The service is available on the web and mobile everywhere.

X Premium boasts various exclusive features, including:

  • Undoing Posts: With an X Premium membership, you'll have the opportunity to undo a post that you didn't want to send. You can also preview content to ensure that your post is free of errors.
  • Reader Mode: Make threads read more like an article with Reader Mode. It has a more seamless look as profile photos, usernames, timestamps, and so on are removed from view.
  • Bookmarking Folders: With the free version of X, you can bookmark individual pieces of content. X Premium, however, allows you to organize things into folders.
  • Editing Posts: You may edit your posts for up to an hour after posting them.
  • Custom Navigation: You can choose what icons are in your navigation bar.
  • Custom App Icons and Themes: You can choose what the X app icon and app theme looks like on your device from a range of colors and options.
  • Top Articles: You will gain access to a shortcut to news articles that are most shared in your X network, so you can find what you're interested in faster.
  • NFT Profile Pictures: You can set your profile picture to an NFT you own.
  • 1080p Video Uploads: You can share videos in full HD.
  • Longer video uploads
  • A blue checkmark: The blue verified checkmark is available for X Premium subscribers with a verified phone number. You can also choose to hide the X Premium checkmark.
  • Half ads: See 50% less ads in your timeline.
  • Prioritized rankings in conversations and search: Your posts will be boosted, so they are more likely to be at the top of other users' timelines.

Available features may change depending on your location and device.

How Much Does X Premium Cost?

X Premium costs $8.00 USD per month for the web or $11.00 USD per month on mobile. This is a jump from the standard $4.99 USD price before November 2022 and the $7.99 Musk originally offered on all platforms when he bought Twitter.

The price increase includes the controversial blue verified checkmark once subscribers are approved. Full pricing information by region is available in the X Help Center.

Is X Premium Worth It?

Twitter Miscounted Users Featured

For some people, the idea of paying to use social media might not sit well. X Premium has some useful new features that users will no doubt enjoy, such as the ability to undo or edit posts. Everyday users who haven't yet bought in may be convinced to get the subscription for the perk of being verified.

Shortly after its launch, we talked about why we're not big fans of Twitter Blue at the moment. But, X has since added the ability to edit posts and reducing the amount of ads you see, which makes it a bit more valuable.

It might be worth giving it a try and forming your own opinion. There looks to be a lot of change always happening with X, and you might want to be part of it. It all depends on how often you use X and if the features are useful to how you use the platform. If you don't like it, you can always cancel your X Premium subscription.

X Premium: A Subscription Worth Considering

X Premium is the platform's biggest step yet into the world of paid subscriptions. Despite having limited success so far, there are big plans for it.

While the future is uncertain for X as a whole, subscribing to the service will give you a new layer of customization for your online experience.