Rumble has been on many people’s lips for good and bad reasons. It’s worth turning an objective eye on the platform and getting to know what it is as a service.Below you can learn what Rumble is and what it has to offer. You can then decide if it’s the right social network for you.

What Is Rumble?

Rumble came to be in 2013, courtesy of Chris Pavlovski, as an alternative to platforms like YouTube and Vimeo.

The many restrictions of these platforms left creators unable to post videos or had their content removed. So, Pavlovski launched an online space for users to express themselves freely. Rumble started as a website, but it's also available as a mobile app for Android and iOS.

Since then, the Rumble app has grown into a multibillion corporation encouraging a neutral exchange of ideas and opinions. This stance has made it both popular and infamous because of its minimal content regulations.

A big milestone in the platform’s success was in 2021 when it announced its plan to go public by merging with Cantor Fitzgerald’s CF Acquisition Corp. VI. As the company expands, it’s a good idea to learn what Rumble is.

What Does Rumble Offer?

Simply put, Rumble is a website for exchanging videos. Let's break down what you can do on Rumble.

You Can Watch Content

You can watch, like, and comment on videos while subscribing to channels you love. You’ll find Reuters, Russel Brand, and America’s Funniest Videos (AFV) among its featured channels.

You can see trending and live content and what editors pick. Otherwise, just enter your topic of interest to get dozens of related videos in the search box.

Filtering options let you sort through the results based on their relevance, views, date, duration, and more. You'll also come across videos on anything from baking and fitness to comedy and politics.

Create Content on Rumble

You’re welcome to share your own videos, which you can license and monetize. To ensure your channel’s success, choose an engaging niche and learn how to make good video edits.

Once you publish your content, Rumble offers analytics, so you can track your channel’s performance. You can also manage your videos, payments, referrals, and more.

Available premium subscriptions range from free to business packages. You get perks like increased storage and bandwidth, ad-free viewing, unlimited live streaming, and API access, depending on what you invest in.

Express Yourself More Freely With Rumble

Rumble’s main advantage, as already mentioned, is that it’s less strict than other services when it comes to what you can post. While you can easily report inappropriate content on YouTube, for example, Rumble doesn’t give you that option.

That said, there are policies in place that allow Rumble’s moderators to reject certain content. For starters, they prohibit videos that:

• Violate rights like privacy and copyright.
• Are offensive, disturbing, or criminal in nature—this applies to comments, too.
• Contain links to materials with the above issues.

In the end, what is Rumble but a video-sharing platform with a neutral agenda and a very broad subject range? Before you use it, make sure it’s the right community for you and that you know what to expect.

Who Is Rumble for and How to Make the Most of It?

Rumble is for lovers and makers of videos, but it especially resonates with small creators who have a hard time settling into social networks with strict content policies.

You can enjoy lots of different videos and develop a strong following, not to mention a source of income.

Remember, the more interesting your subject matter, the more viewers you’ll attract, so research things like Google’s Year In Search to find trending topics and what people say about them.

With the right content, you’re bound to turn some heads on Rumble, considering its active users amounted to 39 million by January 2022, according to a report from Rumble.

As for the platform’s videos, expect materials and discussions you wouldn’t see on YouTube. This can make it more exciting but also more troubling.

Since there’s not much censoring, it’s up to viewers to be careful of what they watch or turn to another platform if Rumble isn’t to their taste.

What Is Rumble’s Best Alternative for Content Creators?

Rumble is a useful video platform full of ways for creators to publish and profit from their content despite the controversy surrounding it. Of course, it's not the only such platform around.

Vloggers, visual artists, and other video producers would benefit even more from exploring their options—not limited to YouTube. Your niche and preferred tools affect what website or app suits you best.