In recent years, we've seen a leap in AI technology. Jasper AI is one of the latest advancements in this field. Jasper AI is an artificial intelligence software that can help you with content creation, including copywriting.

So, can Jasper AI really replace your copywriter? Let's take a look at what Jasper AI can do and how it compares to a human copywriter.

What Is Jasper AI?

Jasper AI written Intro

The above introduction was entirely written by artificial intelligence (AI)—specifically the AI of Jasper. Could you tell?

On the surface, Jasper AI looks like any other website. But beneath this facade lies complex artificial intelligence that has been taught by SEO experts and direct marketing personnel to write original and engaging copy.

How Much Does Jasper AI Cost?

screenshot of Jasper AI package prices

You can write 10,000 words with Jasper AI for free, but you will need to provide payment details. After this, you can either sign up for their Starter Plan or Boss mode Plan, depending on which features you want access to and how much you plan to write.

Jasper’s Starter Plan starts at $29/month for 20,000 words but can be scaled up to $399/month for 320,000 words. The Starter Plan will give you access to basic templates and can help you write short-form content like product descriptions or single paragraphs.

For access to Jaspers full AI and all its features, you’ll need to sign up for the Boss Mode Plan. The Boss Mode Plan starts at $59/month for 50,000 words and can be scaled up to $600/month for 700,000 words. With the Boss Mode Plan, you’ll have access to everything in the starter plan, plus the tools you need to write full-length content such as blog posts.

Is Jasper AI Any Good?

Screenshot of Jasper AI templates

Using AI in place of a copywriter has understandably proven controversial. While the software itself has gathered a lot of positive reviews, it’s not faultless and does require moderation. There are plenty of arguments both for and against whether AI will ever be able to replace a copywriter. Let’s take a look at some Pros and Cons of using Jasper AI as a copywriting tool to find out.

The Pros of Using Jasper AI as a Copywriting Tool

Jasper AI has plenty of benefits, and we've listed the most important of these below.

1. Jasper AI is Quick

While it may take a copywriter an hour to write 1000 words, Jasper can produce a full blog post in minutes. For shorter tasks such as meta descriptions and ad-copy, it can even give you results in seconds.

2. Jasper AI is Easy to Use

While the concept of writing copy with AI may be intimidating, the interface of Jasper itself is anything but. It’s simple, intuitive, and can be used by anyone regardless of their copywriting skill.

3. Jasper AI is Effective

Lastly, for the most part, Jasper’s AI seems to be very effective and is also plagiarism-free. On the whole, it can produce accurate copy on virtually any subject without the fear of plagiarism. It's still worth running Jasper's output through one of many plagiarism detection tools just to be safe, though.

The Cons of Using Jasper AI as a Copywriting Tool

Despite its numerous benefits, Jasper AI also comes with various cons. We've listed the most significant of these below.

1. Jasper AI Can Get it Wrong

Jasper’s AI doesn’t get it right 100% of the time. All copy still needs to be fact-checked and can require editing when the AI starts to struggle. The AI’s tone of voice can also get a bit repetitive and robotic.

2. Jasper AI Requires a Subscription

While the Start Plan in Jasper AI can be helpful for some, most people will need to subscribe to the Boss Mode for the features they really want. Unused word limits don’t carry over month to month, which can make the tool expensive if you’re not using it to its full potential regularly.

3. Jasper AI Can Get Repetitive

Jasper AI suggestions can start to get repetitive, especially when writing long-form content. Even when rejecting and asking for a new output, the AI will often suggest the same thing, and it can take some time to get the AI going in the direction you want it to.

Can Jasper AI Replace Your Copywriter?

There’s no denying that using an AI tool will speed up your content writing or help you through writer's block, but it just isn’t advanced enough to replace a qualified copywriter just yet. Until all the content outputted by AI is 100% factually correct and the system is better at varying its tone of voice, it will still need to be overseen by a copywriter or editor.

The future is looking bright for AI platforms, and they can be a helpful tool to incorporate into your workflow, but there’s still a way to go before we see them take the job roles of people.