Acquired by Twitter in 2011, TweetDeck has largely been ignored by the social media giant. Until now. According to Twitter product chief Kayvon Beykpour, the third-party account management app is all set to receive a "big overhaul".

This is according to an interview Beykpour gave to The Verge.

What Are Twitter's Plans for TweetDeck?

In the interview, Beykpour confessed that Twitter hasn't "given TweetDeck a lot of love recently." He also stated that the product team has planned a "pretty big overhaul from the ground up." Users can expect a public preview later this year.

This move comes in tandem with plans to improve the Twitter developer tools in general. The social media giant has also given developers early-access to Twitter API v2.

It's still uncertain what exactly Twitter has planned for TweetDeck. It could be a revamped UI or re-launching the Windows application that was discontinued in 2016. There is still hope that Twitter will allow TweetDeck users to once again manage accounts across multiple social media platforms. This could be done via a premium subscription model. After all, as we previously reported, Twitter is experimenting with paid features.

What Is TweetDeck Anyway?

TweetDeck was launched in 2008 as an independent Twitter app. But as time progressed it evolved into a social media account management application. Under it, users could manage all of their social media accounts---LinkedIn, Twitter, Facebook, and FourSquare---in one clean interface.

The application also had a feature called Deck.ly that allowed users to post longer Tweets. But this would soon change with its acquisition by Twitter in 2011. One of Twitter's first moves post-acquisition was to remove Deck.ly, in the midst of wide public outrage.

Currently, the application allows users to manage multiple Twitter accounts from one simple interface. Users can tweet, retweet, send messages, follow, and block other users.

Related: Twitter Safety Tips to Protect Your Account and identity

This interview has taken place in the wake of Twitter's strained relationship with developers, which Beykpour also addressed, saying:

A bunch of reasons for that, some missteps that we’d taken in the past, then also sort of prioritization. We are also changing that; in the last year and a half we’ve really stepped up both our commitment and follow-through on just innovating around the API again, getting the API back to parity from our own internal APIs that we use to build functionality.

TweetDeck Users Can Now Look Forward, Not Back

It will be exciting to see what Twitter has in store for TweetDeck, which is a much-loved but sadly neglected service. Whatever the changes may be, it's certainly reassuring to see Twitter direct its attention towards it.