Struggling to get your Facebook Reels to take off? You're not alone. Reels are a relatively new feature on the platform, and they can be tricky to master. But don't give up just yet. With a bit of effort, you can create Reels that are not only popular with your friends and followers, but also have the potential to go viral.
Here are some tips for creating Facebook Reels that people will actually want to watch.
1. Ensure Your Video is High-Quality
Your video doesn’t have to be professionally shot to go viral, but it does need to be high-quality. People are more likely to watch and share high-quality videos. This means making sure your videos are well-lit, in-focus, and are filmed using a stable camera.
If people can’t see or hear what’s going on in your video, they’re not going to watch it.
2. Keep It Short and Sweet
People have short attention spans, especially when scrolling through social media. This is why you shouldn't let the video run too long when creating a Facebook Reel. Aim for 15 to 30 seconds, tops. Any longer than that and you’re likely to lose viewers.
The exemption to this rule is if you’re doing something truly unique that people will want to see, such as a cooking tutorial. In this case, your video can be a bit longer.
3. Take the Time to Edit Your Video
Once you’ve filmed your video, it’s time to edit it. This is where you’ll add any text, filters, or music. When editing your video, remember how people will watch it. For instance, if you're using text, make sure it is large and legible. The same goes for stickers and other elements.
4. Film in Vertical Mode
Most people hold their phone in vertical mode, so film your Facebook Reel accordingly. When you film in horizontal mode, you're essentially asking your viewers to rotate their phones (and who wants to do that?).
5. Use Trending Music or Audio
Whether it's a popular song or audio clip, using audio that's already popular on Facebook Reels is a great way to get your video noticed. Not only will people be drawn to the familiar sound, but they'll also be more likely to share the video if it's set to a catchy tune.
6. Collaborate With Other Creators
Teaming up with other creators is a great way to get your video seen by a wider audience. This could mean anything from filming a Reel with a friend to being featured in someone else's video. The key is to collaborate with people who have a similar audience to you.
7. Choose an Interesting Topic
People are more likely to watch and share a video if it's about something interesting. Whether it's a new trend, current events, or just everyday life, choose a topic that will pique people's interest. If your video is boring, no one will want to watch it.
If you're not sure what to film, look at what's trending on TikTok or Instagram for inspiration.
8. Bring Your TikTok Experience to Bear
If you're coming from TikTok, then you already have a leg up on the competition. You know what kinds of videos do well on social media, and you know how to edit them for optimal viewing. Use your TikTok experience to your advantage when creating Facebook Reels.
9. Post at Optimal Times
When you post your Facebook Reel will also have an impact on how many people see it. The best times to post on Facebook are during peak hours, which vary depending on your time zone. In general, the early morning and evening hours are when most people are scrolling through social media.
Experiment with different times to see when you get the most views.
10. Consistency Is Still Key
While Facebook Reels are relatively new, the same principles of social media still apply. The more active you are, the more likely people are to see your videos. Not every viral-worthy Reel eventually blows up, but you increase your chances by being consistent.
The more videos you post, the more likely people are to see your content. Just make sure you're balancing quality too.
11. Think Outside the Box
Finally, don't be afraid to think outside the box. Be creative and have fun with your Reels. Whether it's using creative filters, fun transitions, or even adding in a bit of humor, don't be afraid to experiment.
The most important thing is to have fun and be yourself. People can tell when you're not being genuine, so just be yourself and let your personality shine through. The more unique and interesting your videos are, the better your chance of going viral.
Why You Should Create Reels on Facebook
Need some motivation to create Reels on Facebook? Here are a few reasons why you should...
Reels are a great way to show off your creativity. With Reels, you can edit your videos with fun filters and effects to make them more visually appealing. This is a great way to show off your creative side.
If you already create short videos for other platforms like TikTok or Instagram, then you should have no problem creating Reels. Facebook is still the largest social media platform, so you'll have the potential to reach a wider audience by posting your videos on Reels.
Reels have the potential to go viral as they are not shown to your friends only. If you create a Reel that is high-quality, creative, and attention-grabbing, then it has a good chance of being shared by other people. This can help you gain more followers and expand your reach.
Facebook Reels are also a newer feature, which means there is less competition. This is a great opportunity to get in on the first floor and start building a following.
Creating Viral-Worthy Facebook Reels
There's no surefire recipe for creating a viral Facebook Reel. But if you follow the tips above, you'll be well on your way to creating videos that are sure to get views and shares.
Just remember to have fun and be yourself. And finally, don't be afraid to experiment until you find a formula that works for you. With a little luck, your next video could be the one that takes off.