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YouTube Rolls Out New Rules to Protect Kids

Dave Parrack 07-01-2020

YouTube’s new rules designed to help protect kids are now live. These new rules mean YouTubers need to mark their videos as having been made for kids. While the burden is falling on individuals, the overall effort is to ensure YouTube is complying with COPPA.

YouTube’s Problem With COPPA

For the uninitiated, COPPA stands for the Children’s Online Privacy Protection Act. It’s a US law that has been in place since the year 2000, and it seeks to protect children (anyone aged under 13) from having their data collected and used in various ways.

While most tech companies comply with COPPA, the FTC recently fined YouTube $170 million for violating the rules. YouTube’s main offense was using kids’ viewing histories to target ads. And as a result, YouTube has brought in new rules to comply with COPPA.

Mark YouTube Videos Made for Kids

The main aspect of the new YouTube rules is the need to mark videos are having been made for kids. For most YouTubers, this will be pretty simple, however there will be some YouTubers who find themselves walking a tightrope between for kids and for adults.

This is important because videos made for kids will be restricted in some ways. As outlined on the YouTube Blog, YouTube will “no longer serve personalized ads on this content or support features such as comments, live chat, notification bell, stories, save to playlist”.

As for parents of under-13s, YouTube is taking the opportunity to recommend YouTube Kids. Millions of people already use YouTube Kids, but YouTube is now actively promoting the app across all made for kids content. YouTube insists it’s also improving YouTube Kids.

How to Comply With YouTube’s New Rules

If you’re a YouTuber unsure what to do about these changes, be sure to read our guide detailing how to comply with YouTube’s new COPPA rules for children How to Comply With YouTube's New COPPA Rules for Children YouTube is making major changes based on the COPPA law. Here's what you need to do to comply with the new YouTube rules. Read More . If, after reading that article, you’re still confused, we recommend contacting YouTube directly.

Related topics: Online Advertising, Parenting and Technology, YouTube.

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  1. dragonmouth
    January 8, 2020 at 2:04 pm

    The rules are a joke. They are as effective as rules against spitting on the sidewalk. What is needed to REALLY protect "the kids" is some way to prevent them from accessing inappropriate content. However, as we all know, that is impossible because it is very easy to circumvent age restrictions.

    All these "Protect the children" initiatives are nothing more than placebos designed to make lawmakers look like they are doing something useful and garner them votes from their gullible constituents.

    We do not need MORE laws. What we need is BETTER enforcement of the laws already on the books.