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YouTube Introduces New Rules for Content Creators

Dave Parrack 17-01-2018

YouTube is introducing new rules for content creators. On the one hand these rules will make it harder for channels, both big and small, to make money. But on the other hand they should help YouTube have a healthier, happier, and less controversial year than the company endured in 2017.

Last year was a strange one for YouTube. First, PewDiePie’s antics prompted brands to pull their advertising. Then there were those bizarre videos aimed at children YouTube Targets Inappropriate Videos for Kids YouTube is taking steps to tackle the problem of inappropriate or exploitative videos aimed at children. But it's a huge issue that won't be resolved overnight. Read More . And then Logan Paul decided that laughing at a dead body was somehow appropriate behavior. And YouTube is taking action.

YouTube Changes Things Up

In a post on the Creator Blog, YouTube explains that it’s making changes to “prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube.” The first change will make it harder for channels to join the YouTube Partner Program.

In April 2017, YouTube introduced a minimum threshold for YouTubers to join its Partner Program (and monetize videos). This leapt from zero to 10,000 lifetime views. Now, that threshold is being raised to 1,000 subscribers and 4,000 hours of watchtime within the past 12 months.

At the time that the original minimum was introduced we titled the article, “It’s Now Harder to Make Money Making YouTube Videos It's Now Harder to Make Money Making YouTube Videos Aspiring YouTubers now need to reach 10,000 views before they can even think about making money from advertising. Which sucks for smaller YouTubers, but is a win for everybody else. Read More ,” and it’s now even harder to make money making YouTube videos. YouTube claims most people won’t be affected, but it’s bound to sap morale for some.

The other change, which is going to hit the bigger, more established channels, is manual reviews. Essentially, YouTube will review all channels and videos that are part of the Google Preferred Program. This is designed to prevent another “Logan Paul sees dead people”-style incident.

The Good, the Bad, and the Logan Paul

Manually reviewing videos before promoting them seems like a sensible move. However, the new minimum thresholds for channels to become part of the YouTube Partner Program are a little harsh. And while we can all understand YouTube’s motives 7 Ways You Can Help Save YouTube From Itself YouTube had a lot of problems in 2017, but we ordinary users can make it better. Here are simple, common sense ways you can help save YouTube from itself. Read More , I can see smaller channels giving up.

Do you consider yourself an active YouTuber? Do you make daily vlogs? Or one-off videos designed to go viral? How will these new rules affect you personally? Do you think YouTube is doing the right thing to clean up the platform? Please let us know in the comments below!

Image Credit: Rego Korosi via Flickr

Related topics: Online Video, YouTube.

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  1. Elis
    February 1, 2018 at 2:59 pm

    I think what manual reviews is ok, but not the new rules. The channel of Logan Paul is not a little channel. These rules only affect the new and little channel like as the mine.
    Youtube should be make a channel in their algorithm and not change the rule to partecipate the program.
    Yes, the money you receive for the little channel is not much but is something and make you happy receive something to make a video. And if one was just in the program is not correct exclude him. Is like as a punishment for nothing.

  2. Kapila
    January 18, 2018 at 4:56 am

    This is not helpful for all YouTube content creators but according to the their rules we should provide better service and good product. YouTube claims most people won’t be affected somehow small content creators face the big problems.

  3. Samual
    January 17, 2018 at 6:09 pm

    Greetings, I'm receiving over 500 hits a day on average along with very active user engagement, but do not have subscribers to meet the new quota. As soon as your announcement was made, I have seen "sub" requests for YouTube channels from social media across the globe (and even in this thread). This is a dishonest attempt to gain subscribers and is counterproductive to your new changes. I think users should be rewarded for producing an excellent original video, even if it's just one or two and NOT be penalized for not having 1000 subscribers. Remember, some of those video that "made you laugh" were from users who do not post regular content and have only a handful of videos. I urge you to reconsider this decision. After all, many of us "small timers" produced good content with the understanding the "rules" would not change once we shared our work (and revenue) with YouTube.

    • ACB23
      January 17, 2018 at 9:59 pm

      I think YouTube (YT) videos should be rated as "quality first" not with number of subscribers/views. There are many videos that are completely pointless, if not against rules, but creators has been rewarded for them. I am asking myself every time when I open YT homepage if the point of whole thing is making useful website or just another free web storage service for pile of clips people recorded with their phones when they've got 5 min of time to spare... YT should start deleting all videos that are pointless or just crappy copycats or are made only as clickbait (like game hack videos that are 99.99% fake or codes has been expired). Another example of that stuff is "________ that you didn't knew about _______" or "this code makes your phone x times faster." Again, clickbait.