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YouTube Launches Fundraising Tools for Charity

Dave Parrack 31-08-2018

YouTube has launched YouTube Giving, a suite of tools designed to help YouTubers and viewers raise money for charity. All but one of the YouTube Giving tools are being launched in beta, so these features are likely to evolve over time based on results.

Plenty of YouTubers The YouTube Starter Kit: 20 YouTubers Worth Watching There's a treasure trove of original content on YouTube. However, it's difficult to know where to begin. Let us help you with our list of 20 YouTubers that form the perfect YouTube starter kit. Read More already align themselves to charities, normally for causes close to their hearts. They’re then able to leverage their audiences to raise money for those charities. YouTube Giving is YouTube giving YouTubers support to accomplish that.

The Four Elements of YouTube Giving

As explained on the YouTube Creator Blog, there are four elements to YouTube Giving:

Fundraisers are exactly what you’d expect. They allow YouTubers and U.S.-registered nonprofits to create fundraising campaigns alongside their videos. Viewers can donate via a “Donate” button, with YouTube managing the logistics and payment processing.

Community Fundraisers are the same thing, expect multiple YouTubers can host the same fundraiser. This basically pools YouTubers’ resources, allowing them to team up to collectively raise funds for good causes. Again, YouTube manages the back-end stuff.

Campaign Matching is tied to Fundraisers and Community Fundraisers. As the name suggests, it allows the creators of those to receive matching pledges. These will be displayed within the fundraiser in order to inspire others to donate money.

Super Chat for Good is the same Super Chat you may already be familiar with, but with money made from purchases going directly to a nonprofit of the YouTuber’s choosing. As with normal Super Chats, these will be available on live streams and Premiere videos.

YouTube Giving Is a Work in Progress

YouTube Giving is currently a work in progress, and therefore only available to a small percentage of YouTubers. However, YouTube states it will “listen to your feedback on these beta features and continue to expand access to more creators.”

YouTube isn’t the only way to give money or resources to charity. You can use these apps and websites to give money to charity 7 Apps and Websites to Help You Give Money to Charity Give more money to charity and become a more engaged human citizen by using these 7 apps and websites. Read More , and there are some amazing Christmas charities 5 Online Christmas Charities You Can Donate To The are other ways to give when you are unable to volunteer your time during Christmas. Here are five Christmas charities where you can make a difference with a small donation. Read More to donate to. You can even mine cryptocurrency for charity Donate Spare CPU Cycles and Mine Cryptocurrency for Charity You can now donate to a charity of your liking just by leaving a browser tab open all the time! Read More these days!

Image Credit: Tom Small/Flickr

Related topics: Charity, YouTube.

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  1. Big Ten Web Design
    August 31, 2018 at 6:02 pm

    You had me until you talked about GoDaddy for hosting. Also these are mostly shared providers. Not cloud solutions. Overall I think this is a click bait article. We use Kinsta and SiteGround predominately! Every client that has Go Daddy managed WordPress hosting has been a disaster!!!