A vanity URL is when you can brand yourself on the site by having a specially made URL, with say your name, or the name of your business. It makes finding you or your business easier. Facebook has been offering it since the beginning, and it’s only now that Google is finally catching up.
Up until now, everyone has had to deal with a long line of numbers in their URL instead.
I’m sure you will agree that this arrangement is rather unwieldy and unsightly. It also makes remembering a particular person or business’s page extremely difficult, if not impossible. You would have to bookmark the page to find it again.
But before you get too excited, there is one drawback to this new development. Unlike sites such as Facebook which let you choose what vanity URL you want, Google Plus tells you which one you are being offered. If you don’t like it, then that’s too bad because that’s the only one you’re being offered – at least for now. MakeUseOf has been lucky in that we have got a really good one.
But sites such as Google Operating System have been unlucky. They were offered a rather strange concoction of a name –
The vanity URL scheme is being slowly rolled out to people, so if you don’t see it at the moment, keep checking. It also has some eligibility requirements. Personal profiles need to have 10 or more followers, have a profile photo, and be 30 days old or more. For pages, you need to link your site with your Google Plus page, or use Google Plus Local and verify your business.
Did you get the vanity URL you were after?