Web Culture

Will Emailing The Executives Of The Company Who Built Your Computer Really Help?

Joshua Lockhart 14-02-2013

Will Emailing The Executives Of The Company Who Built Your Computer Really Help? maciconWe live in a very personal world where PC brands try to connect with us on a more intimate level. Sure, it’s just another form of advertising, but with social networking How To Get Banned From Social Networks The Web has opened up lines of communication that were previously closed for the vast majority of the world. Anyone with an Internet connection can now head online and talk to someone on the other... Read More , it’s easier than ever to get in touch with these companies for support, information on new features, and insight on future products. It’s all rather great, but shouldn’t we able to contact the head honchos of these businesses, too?


Well, it is possible, but it might be a little difficult. Using email, there’s a small chance you can get in touch with the CEOs of the company behind your computer. I can’t guarantee that you will receive a response, but I will say it’s always worth it to speak your mind.

Should You Contact Executives?

Will Emailing The Executives Of The Company Who Built Your Computer Really Help? executives

Before even attempting to contact the executive of your computer company, consider your purpose. For your convenience. I’ve generically summed up almost every reason for emailing such people into four categories: questions, complaints, praise, and suggestions. However, for most of these, I recommend going through this chain of command for acquiring the solution instead:

  1. A search engine
  2. A related online community
  3. A local computer shop
  4. Company support
  5. Higher-ups (directors and managers)
  6. Big Poppa: The CEO

Basically, this all is summed up into one statement: don’t try to contact the CEO first. 

I believe my reasoning is obvious, since there are just some things that the head of an entire company does not need to worry with. Of course, depending on your purpose, some of these steps can be ignored. For instance, if it’s not a question you want to bother them with, skip the first two (unless the community is a direct product of the company where moderators scavenge for feedback). As for complaints, praise, and suggestions, the Internet isn’t going to help you – contacting support should be your first plan of action.


Alternatively, you could just start a movement using Reddit Reditr: A Desktop Client for Reddit With Embedded Content Do you love Reddit, but find the user interface infuriating? Try a new way to get at the best content on the web. Reditr shows you the latest posts from your favorite subreddits in easy-to-skim... Read More . The site tends to occasionally produce a nice amount of quality torch-mobs.

Pictured: Tim Cook (CEO, Apple), Steve Ballmer (CEO, Microsoft)

What Should You Say?

Will Emailing The Executives Of The Company Who Built Your Computer Really Help? keyboard

Keep your emails short and simple. Chief executives likely get several messages every day, and unless yours is easy to consume and digest, you’re probably not going to receive a response. It’s not because Mr. Executive doesn’t like you. Rather, it’s more plausible that there are hordes of emails storming his inbox, and yours is just one among many.


Most of the replies from computer executives that I have seen are in response to simple questions. The sent messages do not seem to take much time out of the CEO’s day and are very concise. At the same time, however, fun emails are accepted. For instance, Tim Cook replied to several congratulation notes regarding his rise to CEO at Apple. Were they tech-related inquiries? No! One response transcript even included a variation of Cook’s alma mater’s motto: “War eagle forever!”

On another note, be polite – oh heavens, be polite. CEOs likely have a lot on their plate (what with running multi-million dollar businesses and all), and the last thing they need is some kind of rude troll in their inbox 10 Email Tips for Dealing With Angry, Trollish, or Rude Emails It's incredibly frustrating to check your email inbox only to find a completely hateful message. Why in the world do people act like this? With that said, you should learn how to defend yourself while... Read More . Furthermore, if you have legitimate issues to discuss, you likely will want to be taken seriously, so make your business very clear in the most appropriate way possible.

Could Your Email Bring About A Reply?

Will Emailing The Executives Of The Company Who Built Your Computer Really Help? boardroom

We are all quite aware that Apple CEO Steve Jobs would openly respond to inquiries about the company’s products. Furthermore, as aforementioned, Tim Cook has even attempted to continue this tradition. By all appearances, this address is a direct line going to the CEO himself. (Of course, we only know this because Apple says so.) 


As for Microsoft, Steve Ballmer has suggested that he wants to receive feedback, even offering his email address at a London School of Economics guest lecture. However, it is assumed that all inquiries are merely answered by secretaries.

If you aren’t looking for Cook or Ballmer, there are a few contact email addresses of the executives of other companies floating around out there. Most of these addresses are not a direct line to them, but if they are readily available online, it’s worth a shot. The below email addresses have a zero to little chance of generating a reply, but their respective CEOs have expressed an interest in customer input:

These are the CEOs of these companies. If you would like to see if there are any other direct links to any of your favorite companies, check out CEOEmail.com [No Longer Available].

Is It Even Worth It?

Yes. I hope that’s simple enough for you.

No, you may not get a reply. No, they probably aren’t going to give you a job. No, your suggestion for a holographic hard-light keyboard probably will not make it into next year’s model. Despite this, there are valid reasons to keep those emails coming. For example, if a company is making an unknown yet obvious mistake that is making their sales go down, they will likely take a look and see what their customers are saying. With enough feedback about the same issue, they could have a clearer picture as to what is wrong.


As for questions, they may just get answered! With praise, there may be some swag in store – you never know.

What about you? Have you ever contacted the CEO of a company? Did you receive a proper response?

Image Credit: LJR.MIKE, john_a_ward, Tyler Merbler

Related topics: Email Tips, Tech Support.

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  1. Lisa Santika Onggrid
    February 17, 2013 at 11:44 am

    I've never have the need to contact a CEO of a particularly big company. Once ran into a problem with my laptop, and solved it pretty quickly with the help of ASUS' help desk and Google. Other times, I send emails to various freeware authors (for critics, praises, or questions), and every single one is replied thanks to them being either one-man company or very involved in their projects.
    I'd be delighted if I can reach Facebook's executives though. I've been trying to get my email address banned from Facebook (some people have tried to use it to sign up) for almost two years with no avail.

    • dragonmouth
      February 17, 2013 at 12:29 pm

      "I’d be delighted if I can reach Facebook’s executives though."

      Have you tried looking Facebook up on financial sites? All publicly traded companies must make certain information, such as list of officers and board members, freely available to the public. You may not get an e-mail address for Mark Zuckerberg but you will get Facebook's corporate address. Then just send snail mail to Mark Zuckerberg at Facebook corporation. At the post office request a Return Receipt showing when and by whom it was received.

      BTW - once Facebook acquires information about you, they will not remove it, delete it or expunge it. That information can and will be monetized.

      • Lisa Santika Onggrid
        February 20, 2013 at 4:04 pm

        That doesn't sound very good. I never give that information willingly. Someone else used my email address to join and bombarded my inbox with notifications (though whoever it was clearly unable to verify his/her account as they didn't breach my inbox).
        Thanks for the suggestion.

  2. tinoj3
    February 15, 2013 at 4:55 pm

    I once received an email from HP recommending I up grade my BIOS, I followed everything to the letter, well it killed my computer! That computer cost me $2000.00 at that time, I wrote everyone, finally I contacted Carly Fiorina, she replied and said that someone would contact me, and would resolve the problem. I got a phone call I explained the problem, and asked what the company would do to help me? He said there was nothing they could do, I asked "then why are you wasting my time by calling me?" He replied because my boss told me to"!! Ask me what I think of HP?

    • Lisa Santika Onggrid
      February 20, 2013 at 4:06 pm

      Was that email really from HP?
      That aside, I'm sorry of what's happening to you. We all have experienced that kind of bad PR day.

  3. Achraf Almouloudi
    February 15, 2013 at 4:21 am

    I have a serious issue on one Google product that even the customer support can't solve and I really wish I could contact Larry directly so he can raise my issue.

  4. Anonymous
    February 15, 2013 at 4:02 am

    People want to email executives when they have customer service issues that aren't resolved satisfactorily elsewhere. The same reason someone in a brick and mortar store wants to talk to the manager. They think that's gonna make some kind of difference.

    • dragonmouth
      February 15, 2013 at 6:51 pm

      "They think that’s gonna make some kind of difference."

      You don't think it makes any kind of difference?

      Most, if not all, successful businesses follow two basic rules:
      Rule #1 - Customer is always right.
      Rule #2 - If customer is wrong, see Rule #1.

      Even if the customer is obviously wrong or trying to pull a scam, many managers will accede to the demands just to keep the customer happy. Word of mouth can be very powerful, both in a positive and a negative way. Businesses would rather take a loss than to piss off a customer. Businesses that antagonize or are unresponsive to customers tend not remain operational for long.

  5. Kirby
    February 15, 2013 at 3:53 am

    A search engine usually does the trick for my tech problems so no need to go up the hierarchy.

  6. dragonmouth
    February 14, 2013 at 1:45 pm

    When your problems are not being resolved by the drones whose job it is to resolve them, you go right to the top of the food chain and work your way down.

    I had a billing dispute with a power company, which insisted that I owed them money. In spite of all the documentation I provided to the contrary, the only answer I received from the drones in the billing department was "You owe us. Pay up". This dragged on for months. When I started receiving threatening letters from a collection agency, I wrote a letter to the CEO of the power company, attaching all my documentation. Within a week a Vice President in charge of my area called me personally and within two weeks the entire matter was resolved to my satisfaction.

    I definitely agree with Robert, when contacting the CEO or other senior management, an actual letter carries more weight and is more dignified than an e-mail or a tweet. Besides, snail mail can be sent as Registered, showing whether, by whom and when it was received.

  7. Robert Backlund
    February 14, 2013 at 10:12 am

    I have, I contacted the CEO of HP over extreme dissatisfaction of a very expensive business printer I had purchased. However I feel very strongly that when contacting the office of the CEO of a company email is just too informal. If you feel you really have a legitimate reason for wanting your concerns to be seen by the head of a company the best way in my opinion is to obtain the mailing address for the corporate offices and write Him or Her an old fashioned business letter and mail it registered mail return receipt. Most people who receive such correspondence will usually respond because you took all this effort to contact them. You might be wondering what occurred in my particular case, the CEO sent me a letter of apology and authorized HP to issue me a full refund for the purchase price of the printer once they received the printer. How many companies have you ever heard of buying back something that you had bought even though you might have legitimate reasons for dissatisfaction with the product.

  8. Macwitty
    February 14, 2013 at 9:45 am

    Well. I would not do it as the first thing but after banging my head to different people in one office I did actually send a message to the CEO in a much smaller company. It was a long message where I mostly expressed how disappointed I was because I used to like the company. I got an answer where he was sorry and so on and then asked me out for lunch. We met and talked about my experience of how the company had handle my case. Then I got very good compensation!
    I do not think one should contact CEO all the time but I can help

  9. Nevzat Akkaya
    February 14, 2013 at 6:51 am

    I agree with Arthur here, Twitter messages replied quicker than e-mails on many, many companies. You can try it for any problem with your orders, complaints, or simple questions to resellers, banks, online shop centers etc. Just try Twitter.

  10. Arthur Mckenzie
    February 14, 2013 at 6:36 am

    I've had better responses from simply posting my problems on the company's official Twitter page. The message is short and the problem concisely explained. If a company's support staff are competent enough, rarely would there be any need to contact the CEO.