Why These 7 Uses Of YouTube Could Be Better Than Kittens And Music

Saikat Basu 04-12-2013

YouTube is more than an alternative to “MTV”. Or loving cute cats without going through the hassle of actually owning one. There are many alternatives to YouTube 5 Video Sites That Are Alternatives to YouTube Believe it or not there was a time when YouTube wasn't the daddy of all online video sites. It was instead merely just one of a number that was offering ordinary people the chance to... Read More and some you might even consider as better than YouTube 10 Video Sites That Are Better Than YouTube Here are some great alternative video sites to YouTube, although the "better than" is obviously open to debate. Read More itself, but there is none other that lays out the same buffet on the video-serving table. The visual smorgasbord of amazing YouTube channels 10 Amazing YouTube Channels You Should Subscribe To Read More seems like a never-ending stream. The ease and wide-reach of hosting videos on YouTube makes it an ideal medium for many novel uses.

We explore some below. Some might be new…some might be familiar…but all show what can be done when you give expression to creativity. Remember, you can make anything and everything on YouTube.

Reuse Creative Commons Videos

Creative Commons on YouTube

Contrary to popular opinion, not every video on YouTube is free to reuse. But there is a huge number of CC-licensed videos in case you need a good visual opening for a presentation or for the school summer project. You can use them by remixing videos easily with the YouTube video editor. As of last year, the library of CC videos on YouTube was 4 million strong. Use the Creative Commons filter on YouTube to select the video clips which are open to reuse. You can also go with the search feature on the Creative Commons website.

Video Resumes

Even a well-made video resume may or may not get you that dream job, but it can certainly stand out from the crowd of commonplace job applications. The modern resume Your All-In-One Guide To Building The Perfect Resume Whether you just graduated, are returning to school or are looking for a new job, within or outside your career, you need a resume. But not just a resume. You need a great resume. One... Read More needs a lot of thought, and a (serious) video resume might be the perfect fit for certain types of jobs that have to do with creativity, new media, and entertainment. It might also catch the eye for sales and marketing jobs where presentation is ranked high. YouTube is a popular destination for video resumes, and you can take your inspiration from the many by just searching the site.

Record Presentations

The slides from the best presentation you gave can go on Slideshare or your LinkedIn profile. How about recording the same presentation on video and uploading it on YouTube! It’s a practical showcase for your expertise and soft skills.

Shopping Research

Shopping Research

Most of the biggest brands like Pepsi, Apple, Sony, Nike, and Samsung Mobile etc. are on YouTube. Unboxing videos (hate it?) and video reviews are more common on YouTube — so why isn’t researching your next purchase so popular yet? Guess what – it is. It’s just that we don’t pay attention to this non-entertainment activity on YouTube as much as we should. Amazon and YouTube are not only competing over movie rental, a lesser battle could be take place over product reviews too. Video reviews are more engaging, and the well-made ones are in-depth. YouTube review shows also give you the wider product comparison reviews. According to a recent article on Adweek by Zach James, YouTube is a go-to destination for the intelligent shopper.

Customer Support

Customer Support

Any big brand or a small company can use their YouTube channel and turn it into a customer friendly support channel. Brands actively use their channels for richer customer engagement. Home Depot is a good example. If you have a small business, you can make your own and address customer queries cheaply. A clever marketer can anticipate customer questions, and easily create a video answering them all.

YouTube Activism

YouTube Activism

Your local protest for safer roads might not get picked up by television, but you can always head to YouTube. YouTube has a large population of videos covering non-profits and activism. You can find organizations like Greenpeace, World Wildlife Fund, It Gets Better Project, Amnesty International, and Why Poverty etc. that are holding their own against the Justin Biebers and Miley Cyruses. One of the coolest ones for me is – The Story of Stuff.



The use of YouTube for education 10 Science YouTube Channels You Can't Miss The word science essentially means knowledge, and it is this quest for learning and understanding that has driven mankind to the height of its power. The Web offers ample opportunity to disperse that knowledge to... Read More is a topic that has been wrung dry. So, I won’t go into much detail here…but just point you to the YouTube EDU portal and its riches of 700,000 high quality educational videos from over 800 channels. Homeschooling is gaining credence and a resource like YouTube Teachers shows you how to build your own curriculum with the help of videos.

Your Own Creative Ideas?

From live streaming on YouTube (think: YouTube with Google Hangouts Get More Out Of Google+ Hangouts With These 5 Creative Ideas Google+ Hangouts are a pretty cool tool - one which we've put to good use here at MakeUseOf. Whether it's to hold editorial meetings or to host our own Podcast, Technophilia, we're big fans of... Read More ) to using it as an all-purpose handyman for DIY repairs Learn Basic DIY Skills Online With YouTube While DIY falls in and out of fashion depending on the state of the economy, individual styles, and the availability of professionals and materials, there will always be someone, somewhere keen to learn basic DIY... Read More , there are quite a few non-entertainment time investments you can make on YouTube. The comment space is open for your own creative ideas. Which of the above seven have you tried? Tell us about any other innovative uses of YouTube you have come across.

Image Credit: Anthony Ryan

Related topics: Online Video, YouTube.

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  1. Guy M
    December 6, 2013 at 3:14 pm

    Just so we're clear here, the Kitten Elders of the Internet are displeased. You are subverting their mandate of "Moar kittehs!"

    • Saikat B
      December 6, 2013 at 3:23 pm

      I knew you would have a swig of the catnip on Friday!

      They had their time with Meme Cats and LOL cats! Its time to take YouTube back :)