YouTube is more than an alternative to “MTV”. Or loving cute cats without going through the hassle of actually owning one. There are many alternatives to YouTube and some you might even consider as better than YouTube itself, but there is none other that lays out the same buffet on the video-serving table. The visual smorgasbord of amazing YouTube channels seems like a never-ending stream. The ease and wide-reach of hosting videos on YouTube makes it an ideal medium for many novel uses.
We explore some below. Some might be new…some might be familiar…but all show what can be done when you give expression to creativity. Remember, you can make anything and everything on YouTube.
Reuse Creative Commons Videos
Contrary to popular opinion, not every video on YouTube is free to reuse. But there is a huge number of CC-licensed videos in case you need a good visual opening for a presentation or for the school summer project. You can use them by remixing videos easily with the YouTube video editor. As of last year, the library of CC videos on YouTube was 4 million strong. Use the Creative Commons filter on YouTube to select the video clips which are open to reuse. You can also go with the search feature on the Creative Commons website.
Even a well-made video resume may or may not get you that dream job, but it can certainly stand out from the crowd of commonplace job applications. The modern resume needs a lot of thought, and a (serious) video resume might be the perfect fit for certain types of jobs that have to do with creativity, new media, and entertainment. It might also catch the eye for sales and marketing jobs where presentation is ranked high. YouTube is a popular destination for video resumes, and you can take your inspiration from the many by just searching the site.
The slides from the best presentation you gave can go on Slideshare or your LinkedIn profile. How about recording the same presentation on video and uploading it on YouTube! It’s a practical showcase for your expertise and soft skills.
Most of the biggest brands like Pepsi, Apple, Sony, Nike, and Samsung Mobile etc. are on YouTube. Unboxing videos (hate it?) and video reviews are more common on YouTube — so why isn’t researching your next purchase so popular yet? Guess what – it is. It’s just that we don’t pay attention to this non-entertainment activity on YouTube as much as we should. Amazon and YouTube are not only competing over movie rental, a lesser battle could be take place over product reviews too. Video reviews are more engaging, and the well-made ones are in-depth. YouTube review shows also give you the wider product comparison reviews. According to a recent article on Adweek by Zach James, YouTube is a go-to destination for the intelligent shopper.
Any big brand or a small company can use their YouTube channel and turn it into a customer friendly support channel. Brands actively use their channels for richer customer engagement. Home Depot is a good example. If you have a small business, you can make your own and address customer queries cheaply. A clever marketer can anticipate customer questions, and easily create a video answering them all.
Your local protest for safer roads might not get picked up by television, but you can always head to YouTube. YouTube has a large population of videos covering non-profits and activism. You can find organizations like Greenpeace, World Wildlife Fund, It Gets Better Project, Amnesty International, and Why Poverty etc. that are holding their own against the Justin Biebers and Miley Cyruses. One of the coolest ones for me is – The Story of Stuff.
The use of YouTube for education is a topic that has been wrung dry. So, I won’t go into much detail here…but just point you to the YouTube EDU portal and its riches of 700,000 high quality educational videos from over 800 channels. Homeschooling is gaining credence and a resource like YouTube Teachers shows you how to build your own curriculum with the help of videos.
Your Own Creative Ideas?
From live streaming on YouTube (think: YouTube with Google Hangouts) to using it as an all-purpose handyman for DIY repairs, there are quite a few non-entertainment time investments you can make on YouTube. The comment space is open for your own creative ideas. Which of the above seven have you tried? Tell us about any other innovative uses of YouTube you have come across.
Image Credit: Anthony Ryan