Internet Technology Explained

When Is Amazon Prime Day? And 9 More Things to Know About It

Dan Price Updated 16-06-2020

The next Amazon Prime Day is never far away. It feels like Christmas, doesn’t it? We just need Jeff Bezos to turn up in a red suit.

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2019’s Prime Day saw sales in excess of $7 billion, up from $4 billion in 2018 and $2.4 billion in 2017. Ordinarily, we’d expect this year’s event to be bigger yet again, but fears of an economic downturn might curb people’s spending appetites.

Nonetheless, Amazon is primed to offer more discounts than ever before. Keeping reading to learn about Amazon Prime Day 2020 and how to get the best Amazon Prime Day deals.

When Is Amazon Prime Day 2020?

There’s still no official word about when Amazon Prime Day 2020 will take place. Although the event typically takes place in mid-July, the effects of the pandemic on businesses and supply lines has thrown the date into doubt.

In late May, the Wall Street Journal said the retailer was now targeting a date in Fall, with September looking the most likely. Amazon hoped that by delaying, it would allow more time for its warehouses to boost stocks and for a greater sense of normality to return.

Amazon Prime Day 2020 is expected to run for 48-hours. If confirmed, it will follow in the footsteps of the 2019 Prime Day—the company’s first-ever two-day event.

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How Will Coronavirus Affect Amazon Prime Day?

Coronavirus has placed a huge strain on Amazon’s business processes. As the virus forces people to shop online more regularly, Amazon has picked up much of the regular demand from the closed stores.

Amazon has had to dramatically invest across all areas of its business to keep up with demand. That includes up to 150,000 new staff and the expansion of delivery capabilities.

But while Amazon might be able to ride out the storm, the companies that manufacture many of the goods you buy are coping less well. The longer businesses remain closed, the more likely it is that the diversity of products available on Prime Day will suffer.

1. What Is Amazon Prime Day?

Amazon Prime Day launched in 2015 as part of the company’s 20th birthday celebration. The first edition was beset with issues. Demand outstripped supply, the website slowed to a crawl, and the discounts were often on non-alluring items.

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For Amazon, however, Prime Day 2015 was a resounding success. It sold 398 products per second and saw the company make higher revenues than on Black Friday.

By the 2017 event, Amazon had smoothed out the customer issues and the day went off without a hitch. The company saw a 60 percent rise in sales compared to the previous year, and revenues eclipsed 2016’s Black Friday and Cyber Monday combined.

In 2018, Prime Day was extended to local Whole Foods Market stores for the first time, allowing customers to save on their groceries and earn cashback rewards for the site.

2. Who Can Take Advantage of Amazon Prime Day?

Only Amazon Prime members can take advantage of the massive discounts on offer. Participating countries include the US, UK, Canada, Australia, Germany, India, France, and Italy. In total, sales are available in 18 countries.

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However, if you’ve never been a Prime member before, you can cheat the system and sign up for a free 30-day Amazon Prime trial. Of course, you’d need to remember to cancel your trial before Amazon sends you a bill.

A new membership to Amazon Prime costs $12.99/mo or $119/year. In addition to Prime Day deals, you receive access to Amazon Prime Video, Amazon Prime Music, free 2-day shipping, and many more Amazon Prime benefits 10 Awesome Amazon Prime Benefits You've Probably Overlooked Free two-day shipping is just the beginning. Here are some notable Amazon Prime subscription benefits you may not know about. Read More .

3. What Deals Can You Expect on Amazon Prime Day?

In past years, Amazon’s own products have often enjoyed the most significant discounts. In 2019, the Echo speaker dropped by 50 percent, while 2018 saw Amazon knock $60 off its Cloud Cams and $100 off the Echo Show and Echo Look. You could also find considerable discounts on Amazon Fire TV Sticks, Kindle ereaders, and items in the Amazon Basics range 10 AmazonBasics Tech Products That Are Actually Pretty Good Which AmazonBasics tech products are worth buying? Which will save you money? Here are our top picks. Read More .

But it’s not just Amazon products that see bargain prices. In 2019, buyers could snag massive discounts on everything from a Roomba 690 for $230 (a $145 discount) to an unlocked Galaxy S10+ $950 ($300 discount).

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How to Stay on Top of Prime Day’s Best Deals

Head to Amazon’s How to Shop Prime Day guide for tips like how to access deals up to one week in advance, how to get notified when deals strike, and how to save money on Prime Day orders with special promos and codes.

4. Watch for Lightning Deals

Lightning Deals are a standard part of the Amazon shopping experience for Prime members. Every day, Amazon offers a limited number of products at a massive discount. The quantity of any item is limited, and deals are only available for a short amount of time.

On Amazon Prime Day, Lightning Deals are more common, with often hundreds of deals running at any moment. If you keep your eyes open, you might find a saving above and beyond the standard Prime Day discount.

And if the Lightning Deal you want sells out before you get a chance to buy it, you can join a waiting list. If the people with the item in their cart fail to complete the purchase, it will automatically be offered to you.

5. Use Amazon Alexa for a Head Start on Deals

To beat the crowds to the best deals on Prime Day, you need to shop using your voice with Amazon Alexa.

In 2017 and 2018, Amazon gave voice shoppers a two-hour head start on new deals. During the last Black Friday, that increased to seven hours.

We’d expect Amazon to offer the same benefits during this year’s Prime Day. You just need to say “Alexa, what are your deals?” to enjoy the advanced notice. If you hear something you want, say “Alexa, add [item] to my cart.”

6. Use Amazon Assistant for Deal Notifications

Unbeknownst to many, Amazon offers a browser extension. It’s available on Chrome, Firefox, Safari, and Microsoft Edge.

The extension—called Amazon Assistant—offers lots of benefits, including order tracking, product comparisons, and access to your various lists.

However, from an Amazon Prime Day perspective, its best feature is the watch lists. You can receive desktop notifications when any deals you’re watching go live, meaning you’ll never miss out on a purchase you want.

Download: Amazon Assistant (Free)

7. Check CamelCamelCamel for Price Histories

How do you know if the price you see on Amazon represents a good deal? We all know high street shops artificially bump up prices ahead of a big sale, and some Amazon vendors are no different.

To make sure you’re not being conned, check the item’s price history on CamelCamelCamel.com. You can enter the Amazon item’s URL or search for keywords and see how the price has changed over time.

If you see a steady rise in the weeks building up to Prime Day, you should probably give it a wide berth.

8. Check Forums for Even More Prime Day Deals

For more top offers, it’s worth hanging out in some dedicated Amazon Prime Day forums. The best subreddit is usually /r/PrimeDay, but don’t expect to see much activity until the day itself. There’s also the dedicated /r/Amazon subreddit, which is worth keeping an eye on.

You should also check threads on the SlickDeals forums. It’s consistently one of the best sites for finding bargains on the web, and on Prime Day it goes into overdrive.

9. Singles’ Day Is Bigger Than Amazon Prime Day

Despite its impressive performances when compared to Black Friday and Cyber Monday, Amazon Prime Day is not the web’s biggest day of online shopping.

That award goes to Alibaba’s Singles’ Day sales. In 2019, it saw sales of $38.4 billion—a growth of nearly 30 percent compared to 2018. That’s more than five times the amount of money spent on Prime Day.

Alibaba is yet to become a true giant in Europe and the United States. But if you’re looking for cheap, unbranded electronics, it might be better to wait until Singles’ Day 2019 on November 11. Alibaba even offers free shipping on some of its cheap electronics 20 Online Shopping Sites With Free International Shipping Plenty of online shopping sites offer free international shipping. Which can save you a fortune when shopping online. Read More .

10. You Could Shop Elsewhere

Other stores have been looking enviously at Amazon piling up sales records and have started running their own concurrent sales to cash in on the buzz. Recently, we’ve seen Google, Macy’s, Newegg, Kohl’s, Office Depot, Best Buy, Nordstrom, and Dell provide discounts—many of which also offered free shipping.

The list of stores is expected to grow in 2020, so before committing to a purchase on Amazon, make sure you can’t find it cheaper on a competitor’s site.

Start Planning Your Amazon Prime Day Budget

Shopping responsibly is important. Events like this can be full of temptation with all the awesome Prime Day deals. Many people overspend and wake up full of buyer’s remorse. To make sure you don’t overindulge, you should set a budget limit before the big day arrives.

Related topics: Amazon, Amazon Prime, Amazon Prime Day, Deals, Online Shopping.

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  1. Wynn
    July 1, 2018 at 1:14 pm

    And the fool and his money are soon parted...