Technology Explained

What Is RSS and How Can It Improve Your Life?

Kannon Yamada 18-07-2014

An ancient Web technology beats the pants off news delivery from social media. In truth, Facebook and Google+ don’t deliver true news. Social media content arrives late and at random; it’s not tailored to your needs and lacks organization. Many denizens of Facebook don’t know that a better technology exists that absolutely thrashes social media in efficiency, organization and utility. Just three simple words can change the way you use and consume information – forever: Really Simple Syndication, or RSS.


Functioning like a customizable, digital newspaper, RSS benefits almost everyone – from working professionals wanting to keep abreast of the latest in their field to hobbyists looking for distractions. But what does RSS do, how can it improve your life and how do you get started?

feedly and other rss readers

What Does RSS Do?

RSS simplifies, organizes and delivers web content, without visiting a website. Think of it like a customizable newspaper. The RSS experience revolves around two components: RSS feeds and news aggregators. Feeds deliver to the aggregator, also known as a “feed reader”. Aggregators come in three shapes: Mobile apps, browser-based interfaces and offline desktop clients. Some web services, like Feedly and AOL Reader, offer sync-support across both desktop and mobile platforms. In short, you can star, mark as read and open RSS content from any device – if you use a web service, it will keep track of everything. We’ve actually touched on RSS technology in an older article How RSS Feeds Work In Simple Terms [Technology Explained] Read More which you might want to read.

I’ve used RSS for the following:

  • Unsubscribing from email lists;
  • Reducing mobile data costs;
  • Receiving web content without going to a website;
  • Keeping informed on the latest updates from websites;
  • Starring, tagging and organizing by folders;
  • And a great deal more!

How RSS Can Improve Your Life

Let’s start with uncluttering the email inbox. Do you get dozens of low-priority emails a day? RSS can do away with these by storing website updates in the RSS aggregator. Then you can read them as your leisure. Alternatively, if you love a website’s content, but don’t want to constantly refresh the page, RSS can help. It’s just a matter of finding the RSS link, or creating one, and adding the link to your feed reader.


Where Are RSS Feeds Found?

An RSS feed is frequently marked with some variation on the RSS icon:

RSS icon

There’s little consistency in how, and where, websites place links to RSS feeds. A minority of sites don’t even publish them! Additionally, some feed readers, such as Feedly, can find a site’s RSS feed, just by typing in the website’s name. For first-time users, I recommend heading on over to Feedly’s website and getting started. If you prefer manually adding feeds, you’ll need two things: First, an RSS feed from the website you want to follow and a news aggregator, also known as a feed reader. The user plugs feeds into the aggregator, checking it at their leisure, from any device.

When sites publish new content, they also include what’s called an RSS “feed”. A feed contains the text and images of the website’s content. They provide instant access to content without visiting the site. It’s extremely data efficient and loads quickly. So where do sites place their RSS links?


If you ever click on a direct link to an RSS feed, you’ll receive what looks like a wall of unreadable code. For example, here’s what you’ll see if you click on one of CNN’s many RSS feeds:

xml example

MakeUseOf’s RSS feed, which publishes through Google’s FeedBurner service, doesn’t look like that. It’s just a simple URL, set to output in XML. You can find the link by going to one of our site’s many subsections.



At the very bottom of the page lies the Subscribe link, which is hosted on FeedBurner.

subsections location at the bottom for rss

From within FeedBurner, you can subscribe to MakeUseOf via a news aggregation service, or you can get the direct XML RSS link and copy-and-paste into your feed reader service.

feedburner options for subscribing


Getting Started with RSS

To get started, just find a few RSS feeds for sites that you follow. For example, you can take MakeUseOf’s RSS feed and add it to Feedly by just cutting and pasting. Here’s an example of copying the RSS feed into a feed reader (Feedly):

feedly cutting and pasting

If you don’t like working with URLs, Feedly allows users to search for sites that they follow. Just visit Feedly and paste in the RSS feed’s URL:

feedly search for rss feed

RSS feeds can interact with Web-automation systems, like IFTTT. For example, if I wanted instantaneous updates on a particular website’s updates, I could make an RSS feed that shoots off notifications to my cell phone or email. Here’s a link to IFTTT’s RSS-to-email notification system. It takes about five minutes to configure, but after that, the service works perfectly.


There are three kinds of RSS feeds: Convertible URLs, FeedBurner-based and direct XML links. Many sites also offer multiple RSS feeds, separated by category. For example, CNN includes RSS links for sports, world news and more.

Convertible URLs

URL-based RSS require that you manipulate or alter a website’s URL so that it converts into an RSS feed. Usually just appending “/RSS” (without the quotation marks) or “.RSS” onto the end of a link will make it into an RSS feed. Reddit, for example, allows users to change their URL into RSS feeds. Other sites, such as YouTube and Facebook (get media RSS links Keep Up With Your Favourite Social Networks Using RSS Notifications Keeping track of the many social networks you're a member of can certainly be a challenging task. Between Facebook, Twitter, Google+, Instagram, Flickr, and more, we all probably have at least two or three accounts... Read More ), require more extensive alteration of a URL so that it functions as an RSS feed.


Once you have this link, it can insert into a feed reader.

I’m not getting into the complexity required in creating a Facebook RSS feed. They exist, but you should read this article Keep Up With Your Favourite Social Networks Using RSS Notifications Keeping track of the many social networks you're a member of can certainly be a challenging task. Between Facebook, Twitter, Google+, Instagram, Flickr, and more, we all probably have at least two or three accounts... Read More before considering it, as it takes a fair amount of work. YouTube RSS links, which worked at one point, were recently broken by Google for unexplainable reasons. I suspect it has to do with pushing users into Google+.

Feed Readers (News Aggregators)

A feed reader stores and views the content of an RSS feed. Various flavors of mobile reader exist, such as Tiny Tiny RSS Get the Perfect Self-Hosted Feedreader Solution With Tiny Tiny RSS What if your favorite feedreader closes its doors like Google Reader? Where can you go then? Well, the answer in both scenarios is Tiny Tiny RSS -the no frills RSS reader that you host yourself. Read More and Press. RSS readers loosely divide into three categories: (1) those that offer a browser-based interface; (2) those that offer dedicated apps or programs; (3) those that offer both access from a browser and access from software. Pretty much all feed readers which include a Web interface also provide hosting services. Here’s several RSS feed readers:


Advanced Tips

If you do go down the rabbit-hole of RSS, consider some of the following advanced organizational tips:

I’ve written extensively about these options in my manual on RSS. If you find yourself wanting more, read MakeUseOf’s guide to RSS Newspaper 2.0 - Your Guide to RSS There’s a web technology that can find information on almost any subject on the Internet and spoon-feed it to you. With RSS you can read every article offered by any particular blog. Read More .


For those wanting to enhance their information gathering capabilities, an ancient Web technology will help. It’s called “RSS”. I’ve written before about the many features in RSS – this article introduces it to the uninitiated or those with only a cursory understanding of the technology. RSS might not be around forever, so the sooner you adopt it, the harder it makes it for companies to kill it off.

Unfortunately, the Big Data companies don’t like RSS. Google’s attitude toward it borders on the schizophrenic. On one hand, they invented and killed the best browser-based RSS client of the time – Google Reader. They offered RSS links to many of their products, such as YouTube – and then they began rolling RSS feeds back. While some sites, such as Reddit, embrace RSS, others fear it or attempt to deprecate it.

Does anyone know why a superior technology gets worse treatment than inferior technologies? I’m at a loss for words.

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  1. Marge Wolf
    September 23, 2017 at 12:03 pm

    Great introduction to RSS. I was overwhelmed by all the new technology but refused to create a tweeter account or learn to use Facebook properly. My work and hectic schedules don't allow me to delve into these things. My younger offspring smile and make fun of me talking a tech language that's like sanscrit to me. You're too old they say. Well I might be older but not stupid I just don't have enough time -thanks to them- to catch up. Now I'll get to study all your tips. Many thanks!

    • Kannon Yamada
      September 23, 2017 at 5:03 pm

      Hi Marge, thanks for the kind words!

      This article needs a serious update. Nowadays, sites like Feedly, Inoreader, and others make it dead simple to subscribe to websites. You only have to log into the service and search for the site or subject you want to follow. They pop up the available options.

  2. Snail Male
    March 8, 2016 at 10:52 pm

    I think RSS gets short shrift because we users have more control over the content we see - which means we might not get all the ads, or spend as much time on a news website as the site's creators would like us to. With RSS you can just harvest the text and screen out images, ads et cetera.

    I found Feedly too fiddly and use Flym for Android.

    • Kannon Yamada
      March 11, 2016 at 1:52 pm

      I'm inclined to agree with you. For a brief period, RSS ads included a brief advertisement at the bottom of the article. It was usually not very intrusive and was the same for all users. Unfortunately, ads have almost universally shifted over to targeted ads. Which has made RSS less interesting as a revenue source. I suspect this is the true reason why Google got rid of Google Reader. It wasn't the kind of ad-platform they envisioned for the future.

  3. Joan White
    November 27, 2014 at 2:04 pm

    I use what came with windows 8. It's called Readily and seems to be good

  4. Swanny
    July 26, 2014 at 8:45 am

    The issue I've found is I follow multiple sites, though my reader gets overflowed really quickly with updates. All it takes is not checking for two days, and you have over 1000+ unread items, which takes quite some time to wade through for stories.

    When you follow multiple tech sites for instance, you tend to find the same stories are re-published on other sites. However, some sites might publish stories on a particular topic that the other sites don't.

    It'd be good if an RSS reader came along which could better handle a large flow of items and duplicate items.

    • Kannon Y
      July 28, 2014 at 1:27 pm

      Hey Swanny, thanks for the comment!

      I've found that the best way to deal with large numbers of feeds is to create folders, ordered by priority. On the feeds that you absolutely cannot miss, put them into a high-priority folder. on the feeds that you don't care so much about, put them into a low-priority folder. Most feed readers allow you to clear out entire folders with a click of the button.

      Right now, I think all major RSS feed reader platforms support folders, including Feedly, InoReader and AOLReader. It should help. Thanks again!

  5. Nahla D
    July 23, 2014 at 8:56 am

    I miss Google Reader. It was the first RSS reader I had used. I use the The Old Reader now because the interface is almost the same with GR. They're a bit new though, but they're improving.

  6. Mo
    July 21, 2014 at 2:39 pm

    tt-rss is where I went when Google Reader shutdown. I tried others, but I wanted to be in control of it.

    • Kannon Y
      July 22, 2014 at 10:16 am

      You're the first person I've met who self-hosted RSS feeds. I've been wanting to do it myself for years, but never really got around to it. Would you recommend TT-RSS or is it too hard to manage? Thanks for the comment Mo!

    • Mo
      July 22, 2014 at 10:19 am

      It is very easy. I have been doing this for over a year now. Just need to make sure you follow the update instructions on tt-rss site, which is very straight forward, and the process is streamlined.

    • Kannon Y
      July 22, 2014 at 10:22 am

      I will definitely attempt self-hosting within the next two months. I heard that OwnCloud offered some kind of TT-RSS integration. If my server works out, TT-RSS is certainly going to get an article written on it.

      Thanks for your help Mo!

  7. Dick
    July 20, 2014 at 2:07 am

    I actually use live bookmarks in Firefox and find that to be the most efficient use of RSS and my time.

    • Kannon Y
      July 22, 2014 at 10:15 am

      That's a clever use of RSS! Thanks for the tip Dick!

  8. Switchblade S
    July 19, 2014 at 9:21 am

    I actually use IFTTT to send specific Lifehacker articles by tags from RSS form to E-Mail, since Lifehacker has so many tags, I select a tag and tweak IFTTT to do what I want it to do. And believe me RSS + IFTTT has huge benefits.

    • Kannon Y
      July 22, 2014 at 10:14 am

      I'm also using IFTTT +RSS. I use it right now + Yahoo Pipes for deal-hunting. I subscribe to a number of deal-hunting blogs, like FatWallet. Whenever an item enters my feed matching a certain criteria, I get an email or SMS notification. It's pretty amazing.

      I didn't know that IFTTT could use tags - I'm definitely going to experiment. Thanks for the tip!

    • Switchblade S
      July 22, 2014 at 1:11 pm

      You can take a look at this recipe btw

  9. Mohammad M
    July 19, 2014 at 5:54 am

    I'm using RSS Feed Reader
    It's absolutely amazing :)

    • Kannon Y
      July 22, 2014 at 10:11 am

      As far as browser-based RSS readers go, that's a really amazing extension. Thanks for sharing Mohammad!

  10. Angus
    July 18, 2014 at 11:39 pm

    Great article. I can't imagine my digital life without RSS. I moved from Feedly to FeedSpot to InoReader and I don't feature moving again. InoReader is super fast (even with 50+ feeds in three folders and a bunch of tags), it's well integrated with other apps and is the best of what Feedly promised.

    • santi
      July 20, 2014 at 12:04 pm

      Thats true, although the android app sucks.
      If they improve it to be similar to greader or feedly, I switch instantly

    • Kannon Y
      July 22, 2014 at 10:10 am

      Thanks Angus!

      I'm considering switching from Feedly to InoReader, once my paid subscription runs out. On the downside, the most efficient RSS reader on the market, FeedMe, doesn't offer syncing through InoReader's backbone. If it did, I would switch right now.

  11. Sam
    July 18, 2014 at 6:11 pm

    No love for Switched to it when Google Reader died and have been extremely impressed with it. Lots of features and a great dev.

    • Mark
      July 19, 2014 at 9:48 pm

      You should try inoreader. I have a newsblur subscription & up until recently have swore by it. Inoreader (which I found through the comments on this blog) replaced it completely. Yep, I still prefer the newsblur interface however Inoreader is so freaking powerful. You can do all sort of rules on your rss feeds to do different things even complicate regexp rules...

      Inoreader updates your rss feeds more frequently then newsblur which leads to less missed less articles from high-volume blogs.... It even has a "boost" feature to make that feed update more frequently. Don't take my word check each readers update history timings.

      and ultimately those two things are what is important. Interface is important but not at the cost of lost articles or time that can be saved by a few simple regex rules on the feed content.

    • Kannon Y
      July 22, 2014 at 10:08 am

      Hey Sam, thanks for the suggestion. As Mark pointed out, InoReader appears to be among the best RSS readers out there, although Newsblur is definitely a very good service. For most prospective paid clients, the biggest difference appears to be that Newsblur's paid accounts are cheaper but the app support appears weaker than the competition. Overall a very good service, though.

  12. Michael Rhodes
    July 18, 2014 at 5:41 pm

    Not mentioned is Newsblur. (

    It's a fine service and I use it multiple times daily. It has a free iOS app. It's free for the first 60-or-so feeds, then it's 35 dollars a year. After trying the ones mentioned here, I went for NewsBlur because it's fast, reliable and easy to use. (not that those others aren't).

    Do check it out, been using it for over 2 years and am very happy with how it's constantly being improved and tweaked.

    • Kannon Y
      July 22, 2014 at 10:04 am

      Hey Michael, thanks for the suggestion. I should have included Newsblur, as it's one of the better services out there.