Internet Productivity

What Is Nudge in Gmail? And How to Turn It On and Off

Dan Price 04-06-2018

In April 2018, Google rolled out the first major Gmail design overhaul for several years.


Most of the service’s 1.4 billion users now have access to the new layout. If you don’t, you should be able to upgrade by clicking on the gear icon in the upper right-hand corner of the screen and selecting Try the new Gmail (don’t worry, it’s still possible to reverse the update How to Switch Back to Classic Gmail If You Hate the Redesign Do you want to go back to the old Gmail? Google no longer allows it, but here's how to almost go back to classic Gmail. Read More ).

Once you’ve upgraded, you’ll have access to a range of new features on both desktop and mobile. One of those new features is Nudge. But what is it? And how do you turn it on and off? Keep reading to find out.

What Is Nudge in Gmail?

Nudge is a productivity tool that aimed at both individuals and businesses. The feature has two purposes:

  1. It can remind you to reply to important emails.
  2. It can remind you to follow up emails on emails you sent but for which you haven’t received a response.

Sounds good, but some people might find it annoying, especially if they already operate close to inbox zero.

How to Turn Nudge On and Off in Gmail

What Is Nudge in Gmail? And How to Turn It On and Off gmail nudge 670x341


Nudge is available in the web app and on Android devices. To turn off Nudge on the web app, follow these instructions:

  1. Open the web app.
  2. Ensure you have upgraded to the new design.
  3. Click on the gear icon in the upper right-hand corner.
  4. Choose Settings on the pop-up menu.
  5. Open the General tab.
  6. Scroll down to Nudges.
  7. Mark or unmark the checkbox next to Suggest emails to reply to as desired.
  8. Mark or unmark the checkbox next to Suggest emails to follow up on as desired.
  9. Scroll down to the bottom of the page and click on Save.

Your changes will take effect next time you return to your inbox.

And remember, if you like the new Gmail Master the New Mobile Gmail With These 10 Tips If the new Gmail design on iPhone or Android fazes you, then walk through these features to stay productive with your emails. Read More , you might like some of Google’s other lesser-known tools Like the New Gmail? 5 Other Google Tools You Might Not Know About The new Gmail redesign is great, but let's look at some other cool Google tools that may have slipped past your radar. Read More . You should check them out!

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  1. Christine Sowell
    January 16, 2020 at 3:35 pm

    I got a nudge that annoyed me, and that was IT... thanks for the assist!

  2. Fred Fredson
    September 13, 2018 at 11:22 pm

    And how to turn it off on Android? Seems like someone needs a nudge to remind them to finish their articles.