5 Reasons Why Website Security Is Crucial for a Growing Business
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Growing your website’s audience can be difficult, but did you know the effort you put into your website security can result in faster growth?

It’s true. Ensuring your site security features are strong and updated can boost your site traffic in ways you probably never considered.

Let’s look at the various ways your strong security standards can help with your site promotion efforts.

1. Build User Trust

The place where you’ll publish your security efforts to your visitors is your website privacy policy How to Write a Privacy Policy for Your Website How to Write a Privacy Policy for Your Website Running a website? This guide goes through what you need to know about creating a privacy policy for your website with example text that you can use. Read More . One example of an embedded security section in a privacy policy is that of the U.S. Department of State. As a government organization, building trust around the website security is critical.

5 Reasons Why Website Security Is Crucial for a Growing Business privacy policy

The verbiage that the State Department uses is not so specific that you know what systems or technology they’re using. However, it does explain the extent of their security systems to protect users.

Under the Security section of the Privacy Policy, it reads:

“Such measures include access controls designed to limit access to the information to the extent necessary to accomplish our mission. We also employ various security technologies to protect the information stored on our systems. We routinely test our security measures to ensure that they remain operational and effective.”

That will definitely make visitors feel warm and fuzzy that any information they provide via the site will be protected.

Bank of America actually takes this a step further and links to a full Security Center page on their site.

“These measures may include device safeguards and secured files and buildings as well as oversight of our third party service providers to ensure information remains confidential and secure. Please visit bankofamerica.com/security for additional information.”

That page not only outlines security measures the bank takes to protect users. It also shows awards the bank has received for its security efforts.

The more critical user security is to your business, the more important it is to publish and boast about your security efforts.

2. HTTPS Is Moderately Good for SEO

For some time now, Google has been encouraging website owners to enable HTTPS encryption. As far back as 2014, Google announced HTTPS would be added as one more SEO ranking signal for websites. Since then, there have been a lot of myths about HTTPS 7 Myths About HTTPS and SSL Certificates You Shouldn't Believe 7 Myths About HTTPS and SSL Certificates You Shouldn't Believe SSL certificates allow websites to encrypt and secure traffic, but there are many misunderstandings about how it works. Let's debunk them. Read More floating around.

SEO guru Neil Patel conducted an investigation to see if HTTPS actually made a difference in terms of SEO and found that the impact was only minor. The real effect that HTTPS offers you as a sight owner is making your visitors feel secure.

If you don’t utilize HTTPS on your website, when people visit using Google Chrome they’re going to see an indication in the URL bar that your site is not secure.

5 Reasons Why Website Security Is Crucial for a Growing Business not secure

This is another opporunity to use security as a way to boost your site’s reputation as a safe place to be online. Again, if you’re just running a blog or some other site that doesn’t really require users to share personal information with you, HTTPS may be overkill.

However, if you’re running a site that requires users create an account and add personal details to a profile, adding HTTPS might be worthwhile—and the slight SEO boost it offers would be an added bonus.

Google offers an HTTPS page dedicated to walking you through the process of adding HTTPS to your site.

3. Gain More Subscribers

For many sites, a thriving newsletter or email list is one of the key ways site owners are able to engage with their readers.

But if you’re going to grow that subscriber list, visitors need to believe that you have their privacy in mind.

5 Reasons Why Website Security Is Crucial for a Growing Business subscription form

Having a good privacy policy published on the site is the first step toward doing that. Insuring you have a security section as menioned previously, is even better.

It’s also a good idea to top it off with a statement on your newsletter subscription page assuring visitors that you take their privacy seriously. And also sharing exactly how you’re going to use the information they provide.

A statement like this works:

“Remember: [Insert Website] maintains complete confidentiality and privacy with your email. We never sell or share email addresses with anyone, under any circumstances. The email is only used for a single newsletter email that you’ll receive once a month, and no more than that.”

What’s interesting is that this isn’t a contract or a signed statement. There’s absolutely no reason visitors have to believe what you’re telling them. However, for many people, simply the fact that you’re willing to publish this statement on your site gives them the confidence to provide you with their name and email address.

This simple statement can boost subscription rates significantly.

4. Open Yourself to More Opportunities

There are some fields where bettery security can help you find more opportunities and success. One example of this would be investigative journalism, where leads are an important part of the process.

Take Edward Snowden, for example. Edward Snowden is the NSA whistleblower who reached out to journalist Glenn Greenwald to help him release insider information about the NSA spying on Americans. He also created his own security app Is Edward Snowden's Haven a Security App... or the Ultimate Spy Tool? Is Edward Snowden's Haven a Security App... or the Ultimate Spy Tool? The Guardian Project's Haven app transforms any Android phone into a mobile security system. But how useful is Haven for protecting your hardware? Read More .

How does a whistleblower with Top Secret clearance choose which reporter to turn to? It’s the same criteria anyone uses to transfer personal or sensitive information like security numbers or bank information. The security of the transmission.

If you want people to feel safe communicating with you, then you need to offer them safe forms of communication they can use.

Take Glenn Greenwald’s Intercept contact page as an example.

5 Reasons Why Website Security Is Crucial for a Growing Business greenwald

Glenn provides potential whistleblowers with two secure methods to communicate with him. The first is a Securedrop link, which allows someone to place sensitive files or messages into a repository only accessible by the news organizations that set it up.

The second is Glenn’s own PGP Public Key 5 Ways to Encrypt Your Daily Life With Very Little Effort 5 Ways to Encrypt Your Daily Life With Very Little Effort Digital encryption is now an integral part of modern life, protecting your personal information and keeping you safe online. Read More and Fingerprint. PGP is a very easy and secure method of allowing a person to send you a fully encrypted message that only you can read. This is because only you have the private key to decrypt any message encrypted by the public key.

By providing two levels of security for anyone to reach out to Greenwald privately, it increases the chances of Greenwald landing yet another big Snowden-level scoop.

5. Higher Security Might Be Required

In some industries, like government or banking, your security standards need to be even higher than other sites. If you have people transmitting important financial transactions and information, there’s no room for error.

One small slip can lead to major public embarrassment, as we’ve seen happen frequently How to Check If Your Data Was Stolen in the Equifax Breach How to Check If Your Data Was Stolen in the Equifax Breach News just surfaced of an Equifax data breach that affects up to 80 percent of all U.S. credit card users. Are you one of them? Here's how to check. Read More in the past few years.

HTTPS Encryption

If you go to any banking website, you’ll find layers of security. Any bank, from the largest national bank to the smallest local credit union, should use HTTPS encryption as the first layer of security.

5 Reasons Why Website Security Is Crucial for a Growing Business bank security1

If your bank or credit union doesn’t use HTTPS, you may want to consider switching to one that takes its online security more seriously.

Security Phrase and Picture

The next level of security is an additional security phrase and picture that you see every time you log in. This security phrase and picture becomes so familiar to you, that you’d know immediately if they were wrong.

5 Reasons Why Website Security Is Crucial for a Growing Business bank security2

Two-Factor Authentication

Another approach to login security is two-factor authentication The Pros and Cons of Two-Factor Authentication Types and Methods The Pros and Cons of Two-Factor Authentication Types and Methods Two-factor authentication methods are not created equal. Some are demonstrably safer and more secure. Here's a look at the most common methods and which ones best meet your individual needs. Read More . Coinbase, the platform where users can purchase Bitcoin, Etherium, or Litecoin, uses this form of authentication.

5 Reasons Why Website Security Is Crucial for a Growing Business 2 factor authentication

This means that if someone tries to brute-force guess your password, they’ll never be able to access you account without also obtaining possession of your cellphone. And hopefully you’re using a lock screen How to Get Cortana on Your Android Lockscreen How to Get Cortana on Your Android Lockscreen Cortana is a powerful assistant on Android just like on Windows. If you're an avid user of Cortana on your phone, here's how to add her to your lockscreen right now. Read More , so even having your phone won’t matter.

Yet another level of security is device identification. The security systems will log what devices and device IP addresses you’ve approved to access your account. If the system doesn’t recognize the IP or device you’re logging in with, the bank will email you at your registered email address to obtain your authorization for that device to access your account.

5 Reasons Why Website Security Is Crucial for a Growing Business device id

The reality is that financial institutions have been hit hard through the years by hacking and other cybercriminal attacks.

To maintain the trust and continued use of their online systems, banks had no other choice but to layer on security like these to make it nearly impossible for hackers to break into accounts.

Banks do this because they know that if they can win over the trust of the general public, they will also win more business. People want to do business with companies that are more likely to keep their accounts, information, and money, safe and secure.

Start Promoting Your Site’s Security to Visitors

For all of the reasons listed above, your site security should be part of your sales pitch. It should be one of the major reasons you give people for why doing business with you is better.

Are you launching a new website? Then start thinking about security now with our essential security tips you should keep in mind Don't Forget These 10 Security Tips When Launching a New Website Don't Forget These 10 Security Tips When Launching a New Website It's easy to make mistakes during the excitement of opening a new website. Don't leave your site, blog or e-store unprotected -- here are 10 things you can do to keep it safe. Read More when launching a new website.

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