Social Media

5 Ways to Add Links to Your Instagram Posts

Nancy Messieh 14-09-2018

One of several features missing from Instagram 6 Free Web Apps to Break Instagram Restrictions and Fix Annoyances  Does Instagram feel unnecessarily restrictive to you? These free web apps let you do things that Instagram won't let you. Read More is the ability to share links in captions. However, as with most things in life, there are a few ways to bypass this problem.


You can get around this limitation by using one of a number third party-websites that aim to solve this very problem. And in this article we show you how…

1. Campsite

Campsite is an online service that aims to solve this issue by creating a personalized landing page with a series of images and links. When you sign up you get a URL which you can insert into your Instagram profile.

After signing up for a free account, connect Campsite to your Instagram account so you can associate images with specific links.

Click Add New Link and click the image thumbnail. This will load a list of your latest Instagram photos. Click the image you want to use after which you can add the link and the text for the link. Campsite will also provide basic analytics for link clicks.



With Campsite, you can add a custom a profile picture and a short intro, and select custom theme colors and fonts for your page.


You can toggle links on and off, and add your social media profiles which will appear as icons at the bottom of the page.

The final product is a more mobile-friendly interface that displays your photos and links as a list.



A pro account, which costs $7/month, gets you all the free features along with the ability to hide Campsite branding, upload custom images, access more advanced analytics, use a custom subdomain, and priority support, among other things.

2. Metricool

Metricool is a robust social media platform with tons of features, one of which is the ability to associate links with your individual Instagram posts. To take advantage of this feature, however, you will have to upgrade to a paid account.

At a minimum, you’ll be paying $9.99/month (billed annually), or $14.99/month (billed monthly), but you’ll get a ton of other features including a social media scheduler, a growth tracker, and engagement analytics for Instagram, Twitter, Facebook, and LinkedIn.


You can test out the Instagram link feature first before deciding to take the plunge.

Once you’ve logged into Metricool and connected your Instagram account click the Planning button in the menu and click Instagram Link. Here you can fully test drive how the feature works, with an interface that makes the process as easy as possible.

You’ll see a feed of your Instagram images. Just click the red hyperlink button to add a link to that image. At the top of the page, you’ll find the Metricool URL that you’ll want to insert in your Instagram bio, and direct people to it on the photo-sharing app.

Metricool will display your nine most recent images by default, but you can select additional photos from your feed, or remove photos that are there that you don’t want to display by clicking the trash can icon on the image.



The final product is a responsive site that looks practically identical to your Instagram feed, offering up a grid of images. You can see Metricool’s own Instagram page in action.

3. URL Shortener

If you’d rather not have to redirect users to an additional website, you could use an URL shortener instead. The key here would be to use an URL shortener that allows you to create custom links, like for example, which you can then put in your captions The Best Instagram Caption Apps for Android and iOS This article lists the best Instagram caption apps to help you find the best captions to post alongside your Instagram photos. Read More with the hopes that your followers will make the effort to fill out the memorable link in their browser.

While you can shorten links with Bitly without signing up, you will need an account to use the customization feature.

After clicking the Create button to create a new shortened URL and pasting in your link, you’ll see a few additional options for your shortened link.


To choose a memorable URL, just change the string of numbers and letters in the Customize field to something you know will be easy for your followers to remember. Once you have your shortened URL, just include it in the caption as you would any other text.

The advantage to using a Bitly URL is that you’ll get a sense of how many people have actually opened the link through the site’s analytics.

Aside from Bitly and other third-party URL shorteners, creating your own URL shortener The Advantages of Setting Up Your Own URL Shortener and How to Do It In a world of 140 characters, and short attention spans, you need to get as much text as possible in your Twitter status, if you are going to effectively get your message across. Read More  is a great way to ensure you can use the exact wording you want.

4. Share a Link in Stories or on IGTV

There are plenty of ways to use Instagram Stories 7 Tips for Making Your Instagram Stories Stand Out When used properly, Instagram Stories are an incredible tool for driving engagement with your followers and building connections. Here are our best Instagram Stories tips to help you stand out. Read More to make your content stand out, and that includes adding links. The ability to add links, however, is available only to users who are verified or who have well over 10,000 followers. (While Instagram doesn’t provide clear instructions on how to get verified on Instagram How to Get Verified on Instagram Wondering how to get verified on Instagram? Here's what verification is, how it works, and some tips for verifying your account. Read More  there are ways to increase your chances of success.

If you don’t fit either of those criteria, there are a couple of workarounds you can play with, but to be honest, they’re not the most elegant.

The simplest approach is to add your link as regular text. It won’t be clickable but using a memorable shortened URL as outlined above might encourage your followers to visit the link.

You can also add a link to the description of an IGTV video. The key with IGTV videos though, is that your followers may not realize there’s a link there. They’ll have to tap to expand the description to see the link.

You can also then add that IGTV video to your Instagram Stories to make sure it’s seen by a wider audience. After you create your IGTV video, create a new story. You should see an option to add a link. (It may take a minute or two to appear.)

5. Create It Yourself

For complete control, you could create a site that you host. If you’d rather not spend any money on this, you could also opt for blogging platforms like WordPress or Tumblr that allow you to create a site for free.

Whichever platform or host you choose, you’ll want to use a grid theme to make it look much like your Instagram feed.

If you’re going to use, you could consider a theme like Cubic. Just upload the photos to your WordPress site in the same order you uploaded them to Instagram, and change the URL of the image to the link you want to share.


If you’re opting for Tumblr, the themes Berlin and Fasofi would work well.

If you’re going to host a WordPress site, consider the template Gridsby. If you already have a self-hosted WordPress website, you could create an additional page and insert a WordPress gallery.

There are some additional services we’ve covered in the past here at MakeUseOf that offer a similar functionality.

If you’re looking for more ways to share links on Instagram you can consider Linktree, which operates in a similar fashion to Campsite. You can try it out for free with an unlimited number of photos.

Increasing Your Instagram Engagement Levels

While all these tools are great to get a little more out of Instagram, you should also consider how to increase your engagement on Instagram so that your followers are inclined to click your links in the first place. Especially if you’re using Instagram as a way to make money.

Think about how you can get more Instagram followers This Is How You Gain Followers on Instagram It's time to upgrade your Instagram strategy with our hacks that will help you become an Instagram star. These 10 steps will help you get followers on Instagram right away. Read More  and how you can get people to like your photos 5 Tried & True Tips For Winning At Instagram & Getting Tons Of Likes When it comes to getting noticed on Instagram, there are basic rules to follow as would be the case with any social network - post regularly, interact with users, include an interesting description with your... Read More  and engagement is sure to follow!

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  1. Bert
    April 25, 2019 at 7:29 am

    Why isn’t Linktree mentioned here? It’s what campsite copied so seems strange to not mention it? Your website also uses it on your Instagram?