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There’s currently a revolution happening in the world of television. And Netflix is spearheading the whole thing. The streaming service is spending billions on original programming, and this investment in groundbreaking television is beginning to change viewers’ behaviors.
People are increasingly cutting the cord, cancelling their cable TV service in favor of a range of streaming services. That is if they ever had cable in the first place. And Netflix in particular is now competing with regular network television. Even the lure of live TV is waning.
The Default Source for Programming
According to a recent survey by Hub Entertainment Research (via Marketing Charts), Netflix is on the up. The results of this survey suggest that one in five viewers (anyone who watched at least five hours of TV a week) now regard Netflix as their default source for television content.
While 19 percent may not sound all that impressive, this is 4 percent higher than in 2016, when 15 percent of viewers chose Netflix as their default. What’s more, once you add DVR, VOD, Hulu, and Amazon Prime Video into the mix, the power of live TV as the default is weakened significantly.
The numbers get even more interesting when viewers’ ages are taken into account. This is because a whopping 50 percent of Netflix users aged between 16 and 24 now regard Netflix as their default source for programming. Which is significantly higher than the results for older age groups.
Original Programming Is the Key
It could be argued that there are too many streaming services, with more on the way. Even Disney is launching its own streaming service in 2019. However, Netflix is still king, and these survey results suggest that its investment in original programming is really starting to pay off.
Do you currently have a Netflix subscription? If so, how many hours of Netflix do you watch every week? Is it your default source for programming? Or do you still turn to regular network TV first before heading for Netflix? Please let us know in the comments below!
Image Credit: Jenny Cestnik via Flickr