Internet Social Media

Why Twitter’s TweetDeck Is Worth A Second Look

Bakari Chavanu 04-02-2012

In the last few months, Twitter has become my favorite social networking hangout, mainly because I find it less time consuming than Facebook and Tumblr, and I can certainly update it quicker than I can any of my typically abandoned blog sites. Most of last year I have been using YoruFukurou and a few iPhone apps as my Twitter clients, but now I’m giving the multi-platform TweetDeck a try again, and below are the reasons why.


For a long while, TweetDeck was a popular Twitter client amongst power users, but when the software was acquired by Twitter back in May of last year, it got stripped of some of its features, and many users are no longer happy with it. I have experienced a few problems with the software since I started using it, but I keep it in my Dock for when I want to do some heavy Twitter reading and posting. There are no new features as far as I know added to TweetDeck since it was acquired by Twitter, but I do think the application is worth a second look.

Multiple Accounts

First off, what’s most useful to me about TweetDeck is that you can keep multiple Twitter accounts opened in your Timeline instead of having to switch accounts as you would in other Twitter clients.

new twitter tweetdeck

Multiple Columns

If you’re a Twitter power user, you no doubt are keeping up with several different streams of posts at a time, including your favorite contacts, a few keyword searches, and of course your mentions, replies and direct messages.

new tweetdeck review


TweetDeck’s multiple columns are probably what makes it stand above other Twitter clients. In addition to creating columns based on specific keyword or name searches, TweetDeck also contains a core selection of column choices to get you started. You will probably want to click and add the Mentions and Direct Messages columns, and maybe the New Followers column to keep open at all times.

new tweetdeck review

What I find most cool about columns in TweetDeck is that you can set up Mentions columns for more than one account and view them all in the same interface. Again, this saves the hassle of switching accounts to view those listings.

Create Lists

You can also create separate columns for Twitter Lists, and TweetDeck makes it easier to do so. Say for example you want to make a list of your favorite websites posting on Twitter. To do so, simply select a user you want to use to create or add to a list.


new tweetdeck review

When you hover your mouse over the user’s avatar, select the little gear icon, which will reveal a menu of selections. Next, select Add to Group/List. In the resulting pop-up window, you can create a new list and select to make it public or private. TweetDeck will create a separate column for your new list.

tweetdeck review

After the List column is added, you can add more users to the list by putting your cursor at the top of the column and select the edit button. From there you can add your existing contacts or do searches for others to add to your list.


tweetdeck review

Notice also that you can actually search and add names from your other social networking accounts as well.

Posting Features

TweetDeck also has a few posting features not found in other Twitter clients I’ve used. One of the best features is scheduled updates. You can write a post and then schedule a time for when you want it posted.

Why Twitter's TweetDeck Is Worth A Second Look scheduletweets


After you set up a time for the update, click the Send Today button and TweetDeck will send your scheduled post in the background. You can even create a column for your scheduled posts (select Core services as mentioned above.)

TweetDeck’s posting features also includes automatic long URL shortening, access to a list of your recent hashtags, and a language translator.

Tweetdeck features

It also has a TweetShrink feature that when applied, attempts to shorten your wordy tweets, replacing common phrases and words with shorter representations.

tweetdeck review

The Twitter client also includes a Long Tweet feature that is supposed to allow you to use to post 140+ character posts from within the software; however, I couldn’t get the feature to work after several tries.


If you plan to take full advantage of TweetDeck, you may need to take some time to explore all its Preferences choices which include changes you can make to the application’s color and font appearance, the type of notifications you receive, which image upload service you want to use, and several dozen more options.

Why Twitter's TweetDeck Is Worth A Second Look tweetdeck preferences1

What’s Missing

The new version of TweetDeck has received mixed ratings in the Apple Store where it can be downloaded for free.

new twitter tweetdeck

For one, there’s hardly any keyboard shortcuts for the app, and one big shortcoming, for me anyway, is that there’s no way to quickly post from a web browser the title and URL of an article. You have to actually copy and paste both these items into TweetDeck’s update box. This is a huge turn off because probably half of my tweets consist of links to articles.

Other than these shortcomings, I’m pretty satisfied with TweetDeck. But I’m interested in what you think of it. Did you use it before like I did and stop? Have you restarted using it? Let us know.

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  1. Brendan
    July 25, 2012 at 3:48 pm

    TweetDeck has some good features but lacks workflow integration. Postano put together a list comparing the top Social Media Monitoring Dashboards. They broke down TweetDeck and several other tools here

    • Bakari Chavanu
      July 25, 2012 at 8:47 pm

      Thanks for sharing, Brendan. There are many Twitter clients to choose from, but I read somewhere that TweetDeck is among the leading third-party clients used outside of the web platform. I use TweetDeck off and on, but I find that it takes up too much space to leave open.

  2. Madis Otenurm
    February 4, 2012 at 9:04 pm

    And when will all those features come to Chrome's webapp?

  3. ReDeYe
    February 4, 2012 at 4:57 pm

    Shocking post that shows limited knowledge of what Tweetdeck is all about AND worst of all, this review is actually showing the OLD Tweetdeck and not the new one lol

  4. probek
    February 4, 2012 at 4:36 pm

    This article is a joke. It's 2012. Wake up. What's wrong with you?

  5. Mark O'Neill
    February 4, 2012 at 12:41 pm

    Hi everyone, it is possible that I may have inserted the word "new" into the title, although I don't specifically remember doing it. It may also have been done by another editor during the editing process.  

    Either way, it is clearly an error and one I am happy to acknowledge and correct. Many apologies to Bakari and to everyone reading this for the misleading title. I will have it changed immediately.

    • Tony
      February 4, 2012 at 5:19 pm

      It might be best to take down this whole review, even though I thought it was well-written and comprehensive, as it's totally irrelevant and makes you and Bakari look rather silly! 

      People will be scratching their heads (as I was), wondering why this has been posted now about a software version that was current last summer.

  6. Bakari Chavanu
    February 4, 2012 at 7:28 am

    I don't do Facebook anymore, so thanks for letting us know that feature was taken out.

  7. Christopher_T.
    February 4, 2012 at 6:11 am

    I realize  I'm n the 1 or 2% here, but I'm on Linux, and Adobe/Twitter stopped devloping for the platform.

    I came in with the "new" TweetDeck, liked it, and learned to like it. Then, *poof* no mas.

    I'm now using the Firefox Echofon extension. Not nearly as flexible, no automatic link shortening, and, being browser based, means  you loose tweets when you close the browser for whatever reason. TweetDeck was very stable, and you could set the number of Tweets start from.

    Also, I REALLY like a Twitter client that let you see your timeline in chronological order.  Call me linear.

    I'll also be honest; I didn't like to have a whole new runtime (AdobeAIR) installled.

    • Bakari Chavanu
      February 4, 2012 at 7:45 am

      Chris, I actually use two Twitter clients–TweetDeck and YoruFukurou because each has something I like to use. Any related to Firefox I tend to shy away from. I just got tired of Firefox feeling bloated. 

      • Christopher_T.
        February 4, 2012 at 2:42 pm

         (Off-Topic) Firefox is still not as fast as Google Chrome, but the 9.x series is a LOT faster. It's also possible, at least in Ubuntu, to put the cache in the RAM. The overall memory management has really improved.

        (Back on topic) I realize that Adobe has finite resources, and so does Twitter, but I really miss TweetDeck.

        I don't have any coding skills, but it would be nice to see someone develop something with TweetDeck's functionality for Open Source.

        And thank you for your kind reply, Bakari!

  8. Guest
    February 4, 2012 at 4:47 am

    Seriously what is up with this post? None of the info is correct all the screenshots are out-dated wow.

  9. Gun
    February 4, 2012 at 4:17 am

    This is about the older tweetdeck !
    Is this just recylcing old posts ? :)

    • Bakari Chavanu
      February 4, 2012 at 7:40 am

      Not sure what you mean? It's about Version 0.38.1, downloaded from App Store. I don't think we've ran another article introducing TweetDeck. The idea was to introduce it to those who hadn't never used it, or who hadn't used it in a while, like myself.

      • Si
        February 4, 2012 at 8:31 am

        The current version of Twitter's desktop Tweetdeck is 1.2.

        0.38.1 is somewhere close to the last Tweetdeck before Twitter bought them, and started removing features.

  10. TweetDeck User
    February 4, 2012 at 2:27 am

    The most hilarious thing about this entire post is that it's all about the "new" version of TweetDeck, when everything above is about the OLD version of TweetDeck - the one that still runs in Adobe AIR and has all of those features. The "New" version has a blue icon and a completely different UI than the one shown above in every screenshot, and has far fewer features. Wow. Just…wow.

    • Christopher_T.
      February 4, 2012 at 6:14 am

       A-ha! I had the old version of TweetDeck, then. Well, T/G for Echofon,and if you're a coder, see my criticisms in my separate post.

    • Bakari Chavanu
      February 4, 2012 at 7:30 am

      Lol, well that "new" word was added by my editor. I agree with you, there's nothing much new about it. But I still prefer it over many other clients.

      • Tony
        February 4, 2012 at 12:03 pm

        I don't think that's a satisfactory response. Your review is entirely misleading and pointless as it deals with an out of date version of the software! Perhaps you should do a proper review of the actual 'new' version of TweetDeck as that will have some use for people. In the meantime the headline should be changed immediately for the sake of your own credibility.