Social Media Tech News

Twitter Admits People Don’t Know How to Use Twitter

Dave Parrack 15-12-2017

Twitter has released two new ads designed to persuade people to join Twitter. However, the social networking site, or rather its ad agency, has taken a rather novel approach to achieving this end. The ads admit Twitter can be hard to understand, before shattering that misapprehension.


It feels like Twitter is more important than it actually is. It’s always getting cited on the news, especially when President Trump tweets, and every brand has a hashtag it wants you to use. However, in actual fact, Twitter “only” has 330 million users, and growth has virtually stalled.

Romesh Ranganathan Is a Twitter Guru

Twitter’s solution to this problem is a new set of ads starring British comedian Romesh Ranganathan. Both ads pitch Romesh as a Twitter guru sent to help people struggling to wrap their heads around the way Twitter works. And with his help everything comes good in the end.

The first ad focuses on an absolute beginner who has yet to even set his Twitter account up. Romesh arrives with his bullhorn, leads the new Twitter user through the very basic steps to getting started, and everyone welcomes the Notorious Kenny G to the Twitter family.

The second ad tackles the problem of exploring Twitter. You have an account, you’ve followed some people, and then what? Romesh turns up, this time on a hoverboard, and gives the guy some advice. Lo and behold, the things he likes start showing up, and all is right with the world.

Using Twitter Is Easier Than It Looks

This is a bold strategy from Twitter, but one that might actually work. People who use Twitter know it’s the simplest thing in the world, but everyone else seems to think it’s really complicated. It actually isn’t complicated, as our guide showing you how to use Twitter How to Use Twitter Twitter can be overwhelming at first, but we're here to help you make sense of it. Here's a complete guide to using Twitter and understanding how it works. Read More makes clear.


Admitting that this misapprehension exists, and then shattering the illusion, should at least make people give Twitter a try 7 Reasons Why You Should Be Using Twitter Twitter has now been with us for seven years and counting. This was seven years to the day since Jack Dorsey sent out the first tweet in 2006, at a time when the micro-blogging social... Read More . Until the trolls, bots, and unwanted attention puts them off again. Still, at least we all get 280 characters Twitter Gives Everyone 280 Characters to Play With Twitter has decided to give everyone 280 characters to play with. So by the time you read this you should have the option to write tweets of up to 280 characters in length. Read More and threaded tweets Twitter Makes It Easy to Create a Thread of Tweets Twitter recently increased its character limit from 140 to 280, and it's now making it easier to create whole threads of tweets too. Read More to play with in the meantime.

Are you already on Twitter? If so, did you find it hard to get started? Or do you think Twitter is easy to understand? Do you think these self-deprecating ads will help Twitter grow? Or should Twitter focus on something else instead? Please let us know in the comments below!

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  1. ss
    March 30, 2019 at 10:33 am

    I've just joined Twitter for a 3rd time.

    Like the other times, I still don't know how to use it.

    That's compounded by the fact that I'm indifferent to social media generally. I don't have FB or anything else like it.

    I've shut down as much of it as possible to minimise possible contact with others. The only reason I want it, is to comment on political issues. Other than that, there is nothing of interest.

  2. Wilson
    December 18, 2017 at 9:24 am

    Hire a hacker that has efficiency, handles with all professionalism and diligence. Without saying much i want to introduce a company that assisted me both with my infidelity issues and with all my other hack related issues. you can visit darkwebsolutions. co

  3. Dan Nieman
    December 17, 2017 at 4:28 am

    I've been on Twitter since about 2007. I got on as part of a group library class. This made it a little easier for me.

  4. bronson
    December 16, 2017 at 11:53 pm

    Maybe they should stop pushing ads, suggestions, retweets, pictures, and other professional brand name garbage into my stream and then I would consider returning and engaging. As it is I stay away.

    • RabbitH
      December 17, 2017 at 2:14 am

      use 3rd party client on mobile, you don't get any of official twitter garbage, just pure chronological timeline from the people you follow. on Android, I use Flamingo, never seen an ad, promoted tweet or anything else.

  5. suzybel
    December 16, 2017 at 1:51 pm

    I have had a Twitter account since 2011 and have used it exactly 3 times. Recently I have started following OPP in my area due to road closures, 511 for the same, Hydro One for power outages, see where I'm going? It's the fastest way to get info like that. Other than that, I don't bother.

  6. Esteban
    December 15, 2017 at 10:22 pm

    "People who use Twitter know it’s the simplest thing in the world" and still you have a guide on it.