This Tool Shows Online Prices as Number of Hours You Need to Work
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In the past we’ve covered a bunch of tricks that can help you save money online, such as using the envelope method, killing the early adopter mindset, and making full use of your credit card benefits. But here’s a trick you may not have heard: converting prices to hours of work.

Let’s say your wage is $10 per hour and you want to buy the Amazon Echo (UK), which costs $180. One helpful way to put things in perspective is to think of the Echo’s price as equal to 18 hours of work. Sounds like a lot, right? Are you willing to give up that much of your life for it? Maybe, maybe not.

Actually, it’s worse than that. If your rent is 30 percent of your income, your loan payments are 20 percent, and your effective tax rate is 10 percent, then 60 percent of your wage is dedicated to fixed costs — which means you should think of your time-value as $4 per hour, not $10.

Now the Echo’s price is equal to 45 hours of work. Ouch.

This Tool Shows Online Prices as Number of Hours You Need to Work time is money extension dollars into hours

Imagine how much money you’d save if ALL of the prices you ever saw on the web were displayed as “required hours of work” instead of dollars. Wouldn’t it be awesome to put every purchase into perspective before splurging all of your hard-earned cash?

If so, you should install the Time Is Money extension for Chrome.

Once installed, you can either enter your hourly wage or your annual income in USD, EUR, GBP, CAD, or AUD. Remember, for it to be super effective, you should adjust your wage/income for all the fixed costs that come out of every paycheck.

Once it’s set up, dollar prices on the web will be displayed with the time equivalent next to them (as shown in the screenshot above). By default the extension assumes a 40-hour workweek, but you can disable that in the extension settings to get straight-up hours instead.

If you prefer a web-based calculator that’s a bit more advanced but also more accurate, you can try the Labor Cost Calculator instead. The concept is pretty much the same.

DownloadTime Is Money for Chrome (Free)

Was this as much of an eye-opener for you as it was for me? Is this going to revolutionize the way you shop online? Share your thoughts with us in the comments!

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