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Tidal has a new trick up its sleeve in its efforts to wrest you away from Spotify or Apple Music. Not content with merely offering high-fidelity audio, Tidal is now adding what it calls “master-quality recordings” of some of your favorite albums and tracks of all time.
For the uninitiated among you, Tidal is a streaming music service. Tidal was launched in 2015 by owner (and part-time rapper) Jay-Z and some of his wealthy friends in the music industry. Which didn’t go down too well when Tidal was being pushed as a service set to give artists (even) more money.
Still, despite its early woes, and a distinct lack of good news ever since, Tidal is still in business. And its latest offering could increase its chances of success, especially amongst audiophiles.
Tidal is now offering master-quality recordings of thousands of the albums and tracks in its catalog. These are as close to the mastertapes as it’s possible to get, which, according to the Tidal Masters FAQs means the music is “exactly as the artist intended it to sound”.
So, what’s the difference between the HiFi audio Tidal already offers and the new master-quality audio? Tidal’s HiFi audio offers CD-quality lossless streams with a resolution of 44.1 kHz/16 bit. Tidal claims the new master-quality audio ups the resolution to 96 kHz/24 bit.
Tidal is offering master-quality recordings to all HiFi members. Unfortunately, Tidal HiFi currently costs $20-per-month, or double the price of Spotify or Apple Music. Tidal is offering “over 30,000 tracks” in high-quality audio, and promises to “add more master-quality content over time”.
Make Jay-Z Feel Better
We’re not big fans of Tidal here at MakeUseOf. After launch we compiled a list of reasons Tidal is doomed to fail. Then, one year later, we pondered whether Tidal was worth a second listen, deciding that it probably wasn’t.
However, Tidal may appeal to some people who see the value in high-fidelity audio. If you’re a true audiophile then the lure of master-quality recordings may be enough to get you to switch to Tidal. And doing so would certainly make Jay-Z feel a little better about himself.
Are you a Tidal subscriber? What made you sign up to use Tidal? Did you switch from another music streaming service? If you’re not a Tidal subscriber, are these master-quality recordings enough to tempt you in? Please let us know in the comments below!