They Killed Reader And iGoogle – What To Do If FeedBurner Is Next

Joel Lee 02-07-2013

Feedburner Alternatives Intro Google is commendable for being so willing to experiment with new potential products. Where would we be if they never fooled around with, say, Gmail or AdSense? Yet it seems like for every product that succeeds, a handful of others get the axe. Most recently, Google killed Reader Reader Is Dead: What Technology Could Google Kill Next & How Can You Protect Yourself? First they came for Buzz and no one cared. Then they came for Notebook. Now they've come for Reader. What technology will Google take away from you next? This article explains several Google technologies that... Read More . What happens if they come after FeedBurner next? Do you have a backup plan?


That’s one downside to free services – when they stop being profitable, or when they start being too much of a burden, they need to be cut. And most of the time, you don’t see the cut coming until it’s too late, which leaves you scrambling for a solution. There hasn’t been any confirmation that FeedBurner will die soon, but you should be aware of your options. Here are some of the ones we recommend.

What Is FeedBurner and Why?

If Reader was Google’s RSS product for consumers, then you can think of FeedBurner as Google’s RSS product for producers. Reader aggregates a bunch of different RSS feeds into a single location for easy consumption; FeedBurner is what blog owners and website creators can use to provide their users with those feeds.

Why is FeedBurner even necessary? After all, blog platforms like WordPress comes with feed functionality straight out of the box, don’t they? Yes, they do, but consider this: every time a user wants to refresh their RSS feed aggregator, they request data from your blog server. When you have thousands of users doing this regularly throughout the day, your web host may experience performance penalties.

FeedBurner is useful because their servers handle all of that stress for you. They provide the feed to the users AND they keep users updated with the latest versions of your blog’s feed. If you have a FeedBurner account and you’re considering just dropping it altogether to move back to the out-of-the-box WordPress feed, you may want to reconsider.

But FeedBurner has another use: feed management and analytics. With the default feed functionality of WordPress or whatever else you’re using, you can’t track user data without installing third-party plugins. How many subscribers do you have? What the demographic information looks like? Are you growing or are you tapering off? FeedBurner lets you know all of this and more.



They Killed Reader And iGoogle - What To Do If FeedBurner Is Next feedburner alt revresponse
RevResponse must be extremely confident in their service as a feed provider because they’re offering website owners $100 for every 1,000 subscribers that are imported to their service from FeedBurner. For those of you with sizeable followings, that could turn out to be a huge chunk of cash, and you may even end up with a service that you love more than FeedBurner.

The beauty of RevResponse is that you can import your subscribers without forcing them to resubscribe to your new feed – all of that is handled behind-the-scenes for you. RevResponse also has a number of great features that you can make use of: flexible scheduling of feeds, customized feed templates, detailed analytics reports, RSS-to-email conversion, and in-feed ads for monetization.

Best of all, RevResponse is entirely FREE. It’s packed with so many features and its bang-for-the-buck is huge. Perhaps FeedBurner should be seen as an alternative to RevResponse, not the other way around.

FeedCat [No Longer Available]

If RevResponse doesn’t scratch your itch, then maybe FeedCat will. It’s also an entirely FREE service that offers many more features than simply providing an RSS feed on your behalf. The downside is that the interfaces for the website and the widgets are pretty darn ugly. If you can get past that, then you’ll see that they do well in the areas that matter.


FeedCat provides you, the website owner, with a little button that you can embed on your site. This button keeps track of how many users are currently subscribed to your feed AND allows visitors to instantly submit your site’s feed to their RSS aggregator of choice AND allows visitors to share your site on social sharing services like Digg Discover The Best Of The Web With The New Digg v1 Digg was such a huge hit that content creators actively tried to get their material linked to on the site in order to experience the huge increase in traffic, known as the Digg effect, that... Read More and StumbleUpon How Does StumbleUpon Work? [Technology Explained] StumbleUpon is one of the most interesting sites on the web. Here's how the stumbling algorithm works and how it chooses which sites to show you. Read More .

The one downside to FeedCat is that they’re a little behind the times when it comes to social media. If they incorporated more recent networks like Twitter, Flickr, Tumblr, Pinterest, Reddit, and Google+ to their share button, maybe they wouldn’t seem so archaic.


Feedity is a quick and easy way to transform an already existing site into an RSS feed. The service is unique in the fact that you, as a consumer, can actually produce RSS feeds of other people’s websites with Feedity. What a wonderful feature for those sites that don’t provide an RSS feed of their own.

Feedity is a paid service but they offer an unlimited time free trial with the following limitations: up to 5 feeds, up to 10 items per feed, feeds updated every 24 hours, and ads displayed in those feeds. If that’s good enough for your needs, then give Feedity a shot and see if you like it.



FeedBlitz is the most reliable, most feature rich alternative you’ll find to FeedBurner. They’re so big that they’re currently serving over 2.7 million RSS blog posts every day. And what makes them so big? Social media integration, scheduled RSS updates, feed transfer without losing subscribers, reliable metrics and analytics, and more. On the surface, FeedBlitz is everything FeedBurner offers and more.

So why is FeedBlitz  last on this list? Because it’s not free. FeedBlitz runs on a subscription model that starts at a $1.49 USD per month and increases depending on how many email subscribers you have on your feed. RSS subscribers do not cost more money, so if you only need RSS feeds and no email lists, the price isn’t very much.

FeedBlitz offers a 30-day free trial which gives you ample time to decide if you want to pay for their service. If you ultimately decide against it, hopefully one of the services listed above suffices for your needs.


My top choice if I was forced to switch away from FeedBurner? RevResponse. The value for the package is just too good to overlook – it’s FREE. I would only go for FeedCat if there’s some quirk in RevResponse that you just can’t stand. Feedity is nice if you want to make an RSS feed from a site that doesn’t offer a feed of their own.


Know of any other alternatives to FeedBurner that I may have missed? Have any experience with the services listed above? Please share your thoughts with us in the comments!

Related topics: Blogging, Feed Reader.

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  1. Fred
    July 14, 2013 at 2:01 pm

    You forgot FeedPress

    It's free, too

    • Joel Lee
      July 17, 2013 at 3:42 am

      Good point. Thanks!

  2. Mohit
    July 7, 2013 at 12:54 pm

    Feedburner I believe is the service which can make lacs of bloggers come on street against Google and its moves. Feedburner has no popular option and I am sure one or the other by Yahoo or Bing will pop up if any Feedburner Closure notice is sent by Google.

  3. Madhur
    July 4, 2013 at 5:36 am

    igoogle and reader? Few used them anyway.
    Personally I am more concerned about what they are doing to orkut, and might soon do to google groups.

    Their management seems to be behaving like a bureaucratic administration headed by loons. Their posterboy, Google+ is getting all attention. It seems like they are going to push it down the throats of all .... by closing the existing services.

  4. Leah C
    July 3, 2013 at 6:31 pm

    I think Feedburner is more popular than Reader and iGoogle.

  5. Hafis
    July 3, 2013 at 6:37 am

    we can rely of feedburner instead of these newbies.. :P

  6. Glenn
    July 3, 2013 at 5:51 am

    You mean to say "Google *WAS* commendable..." -- that was then, this is now. I no longer "rely" on Google for anything now; I may at times still use Gmail (in Thunderbird) and Voice (with an OBi box), but that's about it.

    • TechnoAngina
      July 3, 2013 at 2:42 pm

      I don't think you're alone in this. Google has, as of late made a lot of moves that make their users unhappy. I personally won't knowingly sign up for Google services anymore. I've moved my mail over to Lavabit on one of their paid plans and won't be going back to Google any time soon.

      • Freddy K
        August 12, 2013 at 8:05 pm

        Lavabit is finished! I read "I have been forced to make a difficult decision: to become complicit in crimes against the American people or walk away from nearly ten years of hard work by shutting down Lavabit" ...

        I personally switched over to SaluSafe

    • Joel Lee
      July 8, 2013 at 5:59 am

      I wrote an article on "How to Quit Google" on this site before, so I can understand your sentiment. However, when I said Google was commendable, I explicitly stated that it was because they aren't afraid to try new products.