Social Media

The Powerful Code You Need To Stand Out On LinkedIn

Shay Meinecke 02-09-2015

You’ve set up your LinkedIn profile with the 5 best LinkedIn tips Diving Into LinkedIn? 5 Tips To Get You Started LinkedIn can seem overwhelming. These 5 tips will get you from total newcomer to all-star networker in no time. Read More . You’ve updated your experience, joined groups, connected with the right people — you feel ready. You’re ready to land that dream job.


Stop there. You may not know it, but you could be throwing up a red flag.

There is a lot more to LinkedIn than knowing how to make your LinkedIn profile stand out. If you want to land your dream job, you should be aware of a few golden rules that teach everyone how to have flair and etiquette on LinkedIn, so that you can get your dream job. Whether you’re looking to get a photojournalist position for National Geographic, become a stock-broker job on Wall Street, or to become a writer for MakeUseOf, the following code of conduct can help.

Experience Matters: Write Your Resume Well

Writing your experience in the best way possible isn’t just a good thing to do, it also saves the hiring manager a lot of time. And you know what? Any experience you have can make a difference. Education, internships, volunteer, part-time, freelance, job training experience — all of these matter, but they’re only important if it can be easily understood by whoever is reading your resume.

So, write down your experiences! Use the best keywords Upgrade Your Job Hunt: 3 Quick Ways To Improve Your Resume Your resume is key to landing that job interview. Technology can help check how readable your CV is, thus increasing your chances of making a good impression. Read More . Write concisely, and do what Google Executive Laszlo Bock says,


“The key is to frame your strengths as: ‘I accomplished X, relative to Y, by doing Z.’ Most people would write a resume like this: ‘Wrote editorials for The New York Times.’ Better would be to say: ‘Had 50 op-eds published compared to average of 6 by most op-ed [writers] as a result of providing deep insight into the following area for three years.’ Most people don’t put the right content on their resumes.”

Again, write what you accomplished, compare that to what other people have done in the field, and then briefly explain what you did. It might look like math, but it’s more or less an easier approach to getting that position you covet — and the first step towards looking impressive and being able to stand out on LinkedIn.

Make the Right Connections

You’ve ensured your experience is written down succinctly and now you want to apply for a few jobs. That’s great! But, before you do that, you’ll need to make connections.

Who you add matters and can save you some precious time. When you add someone, make sure you’re adding people that can help you 10 Best LinkedIn Influencers To Follow For Job Search and Interview Advice Getting a job isn't easy in these tough times. The right advice can make it easy, such as how to answer a tough interview question. Let LinkedIn's experts help you out. Read More . There’s no good reason to have hundreds and hundreds of contacts on LinkedIn, unless you find these contacts interesting or relevant, if they can help you, or if you can help them.

Adding an interesting or relevant contact who matches your field of interest is a great idea. You can possibly learn more about their field, what they do, how they got their position, etc. You can even learn a thing or two about their experience from what they share. Helping others on LinkedIn or being helped is also a good move.


How do you add someone while maintaining good etiquette? Make a connection request with a personalized message. Write a simple statement of who you are and why you’re adding them. And be sure to follow up a successful connection with a quick thanks, as it might go a long way.

Share Better Updates

LinkedIn is not Facebook LinkedIn Gets More Social To Battle Upcoming Facebook At Work LinkedIn is redesigning its homepage in an effort to get workers to participate more. The idea seems to be to separate content from social events important to people you are connected with. Read More , Twitter, Instagram, or any of those other popular social media sites. LinkedIn is LinkedIn. And people on LinkedIn only really want to see information about jobs, companies, employees, hiring practices, etc.

Your photos of your weekend trip to California or Nepal might be cool, but it’s probably better suited for Facebook or Instagram. Your daily rant about what grinds your gears might be important, but it’s also probably better suited for your friends or family. Let’s keep LinkedIn separate from those other social sites.


So, what should you share? Try sharing your job successes, your published content, inspirational quotes (though, I’m on the fence with this one), and anything that might help someone find their dream job — because, in the end, this is most likely what you want to see from someone else.

Publish on LinkedIn

Publishing just to publish may seem intriguing, but it’s more or less a distraction and unhelpful to the users of LinkedIn.

When you publish, remember to appeal to your personal brand or to offer insight or advice. There is nothing better than learning about a position from someone of experience. If you can add insight, write it.

And remember, writing on LinkedIn can boost your career Boost Your Career By Publishing on LinkedIn Writing on LinkedIn is a great way to display your professional perspective, which can help your career and grow your personal brand, even if you're just getting started on the site. Read More — so, be original, be unique, and be yourself.


Practice Better Messaging

This is a crucial part of the LinkedIn code. This is where etiquette and being nice means so much. Having a good attitude, presenting yourself in the best way possible, and communicating appropriately can really get you what you want. But you need to know what to say and how to say it.

A lot of opportunity can come from personal interactions with the right connections. Asking a person, “Hey, how can I get that cool job you have?” is a recipe for disaster. Instead, try complimenting them on their success and mention that you, too have aspirations to do something similar.

Also, be sure to also follow up any message with a thanks and a clear reason why you are messaging them. You never know, messaging the right person at the right time could lead to, you guessed it, the perfect job.

Apply For Dream Jobs The Right Way

Before the final countdown and the moment that could change your life for the better, realize that applying for that perfect job should also be done with a little finesse. How so, you might ask? Here’s how.

Read the description of the job. Ask yourself if you’re really qualified. Don’t apply if you not qualified.

If they ask for a candidate in a certain location, make sure you’re in that location or can move there easily.

Send them what they need. If the hiring manager wants to see a portfolio of your work, send it. Make sure it’s easy to navigate and best shows your ability. If your portfolio should also be sent to their email address, do it. There’s no reason to miss out on the important details.

Be Nice to the LinkedIn Team

It’s also a good idea to be friendly to the LinkedIn team, the ones that make your experience on LinkedIn possible and worthwhile. While you might experience a few problems from time to time, the customer support team at LinkedIn is friendly and helpful.

Be nice to them, and they’ll be nice to you.

Remember It’s Not Just About the Dream Job

While this article’s main premise is getting that dream job through friendly interactions, it’s good to remember that a friendly attitude is good for any situation — whether you have that dream job or not.

And remember, LinkedIn is LinkedIn. It’s not Facebook, Twitter, or Instagram. Let’s keep it that way.

Do you have good manners on LinkedIn? Would you add anything to this code of conduct?

Image Credits:cracked ground by Adam Vilimek via Shutterstock

Related topics: Careers, Job Searching, LinkedIn.

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  1. Shay Meinecke
    September 21, 2015 at 6:35 am

    Interesting. I'm keen to learn if other markets have been targeted. Thanks for the comment

  2. Anonymous
    September 13, 2015 at 2:08 am

    And what if a person already has their dream job? If they are self-employed and insanely happy with the challenges they face daily?

    Social media isn't just a way to get a better job. Or a way to get more leads for your business.

    A few missing golden rules are to:
    Find Your Audience.

    Next would be:
    Find Out What They Want.

    After that:
    Give That To Them With Extra Value.

    Life is not just a better job. It's a journey, filled with bliss and trials and tests.

    Your other missing golden rule: Start Now.

    • Shay Meinecke
      September 21, 2015 at 6:33 am

      I like your suggestions. Maybe these can be used in another article for those who are already employed at their dream job destination.

      Aside from that, I agree: life is not just about work and finding the best job out there. Nice comment

  3. Anonymous
    September 5, 2015 at 6:27 pm

    A LINKEDIN IBM Group User Started A Free Project That Has 2 Angles:

    A - Collect A Worldwide List Of All Companies That Are Still Using The MidFrame IBM AS400 Hardware Family,

    B - People, That Express Interest In That Database, Receive An Updated EXCEL File, On Every Month End, By Email.

    The List Sorts The Information By Company Name, Country, State And Business Area.

    Whoever Is Looking For A Job, In That Particular Area Of Expertise, Can Not Be Thankful Enough.

    The Same Could Be Done With A Lot Of Other Job Targets.

    Having Too Much Free Time Is Not So Bad, After All.