Entertainment Social Media

The NHL and GoPro: An Incredibly Skillful Social Media Campaign

Shay Meinecke 06-05-2015

What do you get when you put a GoPro on talented NHL players? An incredible view of incredible talent, that’s what!


The NHL and GoPro joined forces earlier this year to bring hockey fans a view of the game they’ve never seen before. The move with the NHL and NHLPA was made to present live, HD wireless broadcasts through GoPro and Vislink – an innovative, live video channel.

The NHL-GoPro Partnership

GoPro had already garnered attention through social media sharing with their impressive videos and pictures. Most people are aware of videos of people leaping from airplanes, bungee jumping off insanely high bases or swimming through shark-infested waters — all with a rugged GoPro attached. If you’re one of the few who hasn’t seen such a video, take a look at this:

Now, with GoPro and the NHL joining forces, lovers of GoPro and hockey will be able to see top-end players’ deke, dash and dance around the defense with incredible puck movement from a never-before seen angle on live TV broadcasting.

The partnership means that GoPro will be an “Official Partner” with the NHL and will be able to promote its product on live feeds, NHL.com and NHL social media channels.


If you haven’t already seen it, here is a recap of the NHL All-Star Weekend with GoPro:

GoPro Social Media Done Right, and Now Even Better

With well over a million fans on Instagram, Facebook, YouTube and other channels, GoPro has proved that they’re doing social branding right — and we all know social media makes the world a better place 5 Ways Social Media Makes The World A Better Place Social Media is often spoken of as a frivolity. It only takes a little digging to realize that social media can actually make the world a better place, lead social revolutions, and more. Read More . With their move to the NHL, their innovative cameras and impressive quality is sure to get even more views and shares from people interested in remarkable athletic talent.

Top-end talents such as Patrick Kane, T.J. Oshie and Sidney Crosby strapped a camera on their helmets and showed off their impressive talents with some sick moves. These videos quickly gathered hundreds of thousands of views and proved that GoPro has the social media sports world in a lock-down — they know what they’re doing and they’ve captured our attention. GoPro CEO Tony Bates knows what it takes to get the social media world’s attention.


“GoPro has changed the way people see the world, creating an immersive viewing experience. Now with unique GoPro perspectives available to broadcasters, watching live events is like being part of the action instead of watching it from the stands. Our partnership with Vislink brings a new level of excitement to live broadcast and we can’t wait to see what players, broadcasters and fans do with this new innovative solution.”

A Recap of the NHL Videos

One of the coolest videos of an NHL player using a GoPro, and also the most viewed video, is the “On the Ice” video of Sidney Crosby. At the time of this writing, the video had already gathered more than 600,000 views.

While I’m at it, I shouldn’t leave off the Chicago Blackhawks Patrick Kane vs. Jonathan Toews video. The talent of these two high-end players is apparent, but even-more-so when shown through a GoPro.

Or, how about the St. Louis Blues’ T.J. Oshie vs. Minnesota Wild’s Zach Parise video. Again, the talent and moves are worth a view.

So, what do you think of the NHL player videos? Do you own a GoPro? What are your experiences with it so far?


Related topics: Online Video, Sports.

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