The Evolution of Advertising on Mobile

ROFL 14-08-2015

When it comes to advertising on mobile devices 10 Popular Smartphone Myths That Aren't True We're going to tackle 10 of the most prevalent smartphone myths today and see if we can't do our part in ending the misinformation surrounding today's smartphones. Read More , it’s not the same as doing it on a computer, on TV, or anywhere else for that matter. Advertisers need to think outside the box to make their ads appeal to people on smaller, more portable devices.

So how have mobile ads changed over their relatively short history? As it turns out, they’ve changed a lot in a little bit of time. Check out the infographic below for a fascinating breakdown. If you run a business and need to advertise, it’s a must read.


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  1. Anonymous
    August 14, 2015 at 4:57 am

    You forget one important thing : people use everyday more add blocker on desktop.

    And now on mobile with Adblock Plus and, more efficient, VPN ! Because aggressive advertising on a tiny screen is unbearable.

    So much, that a lot of people involved in advertising begin to be anxious about the future of advertising on mobile.

    And they are right. Because when most Internet users will realize than with a VPN they are able to regain maximum privacy, with just a click of a button now (!) advertising on Internet will be dead for ever.

    All advertisers will have to make their brain work in a different way than by applying old recipes like those above, to find another business plan for Internet.

    I just remind you that Internet was not created to make money with adds. There are a lot of different ways of making money, for example buy adding some value, and no more by just counting clicks with pesky adds everywhere.

    The deal : Internet free Vs losing of whole privacy is not a good deal. And certainly not a moral one.

    Look at the New York Times : most of newspapers in the world are crying about their lost benefices. But users of the no more free NYT website are more than 1 million now.

    Spotify, Apple Tunes, Netflix, Deezer are not free, and they work. And pretty good for the bests.

    Even Internet users realize now than paying an (little) amount for a (good) service is better than piracy. No more danger, no more hassles and quality for 10 bucks a month ! We all know a lot of worst bargains.

    Advertising people and Internet drudges will have to do what Internet users do for decades : to adapt to a constant moving world, or to die ! Like in the real life.

    • Anonymous
      August 17, 2015 at 5:26 am

      bonjour Guy,
      peux tu m'expliquer ce que le VPN permet de faire contre la publicité sur mobile.
      je suis à la recherche d'une veritable solution mais pour l'instant je suis soumis a cette agression publicitaire sur ma tablet ou mon mobile. Concretement comment ça marche en utilisant un VPN? (je ne sais pas ce que c'est non plus)