Social Media

A Guide to the Instagram Hashtags No One Understands

Philip Bates Updated 02-04-2020

Are you #confused by all of the hashtags on Instagram? With a barrage of #instagood, #l4l, #f4f, #photooftheday, and #igers on every social media post, you’re definitely not alone. So what does #fmspad mean? What is #bhfyp’s full form? And what does #iamtb stand for?


In this article we explain the meanings of various Instagram hashtags. Which will help you use them to gain views and likes on your posts. All without annoying your followers.

What Does #instagood Mean on Instagram?

#instagood is a widely used hashtag which should be used only on your very best photos. In short, it signifies that the user is especially proud of the photo.

But in practice, many use it on almost any photo. Why?

The obvious reason is that people like every photo they take, so each must deserve the hashtag. The second is that #instagood actually originated with an Instagram account (@instagood) which uses the hashtag to feature the best photos. They also promote a second account, @2instagood, and prompt users to use the new hashtag, #2instagood.


What Does #instamood Mean on Instagram?

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Flying time

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Very much like #instagood, #instamood is also connected to an Instagram account which primarily features photos of flowers, animals, and sunsets. Use the #instamood hashtag if the photo you’ve taken reflects your mood. In practice, all photos reflect some kind of mood, so #instamood can always be applicable, meaning it’s widely used. Since the account is popular, it could be a good way to get your photo noticed.

What Does #photooftheday Mean on Instagram?

This isn’t a meaningless hashtag used by all in an attempt to give more importance to average images. Like many other popular hashtags, it’s connected to an account.


The moderators of @photooftheday find one image each day and share it with the account’s sizable number of followers. Obviously, the chosen photo must bear the #photooftheday hashtag.

Businesses can also use the hashtag to inform followers that they intend to use the platform every day, attracting a dedicated readership. You’ll also see a variation of this, which is #picoftheday.

What Does #igdaily Mean on Instagram?

This is similar to #photofotheday, albeit with less gravitas. #igdaily means you’re either sharing content every day (add #igdailypic or #igdailyphoto to make this clear) or that your photo includes something that you do daily.


Share a part of your normal routine. Tell people your exercise regime. Let your followers know what you love doing frequently.

What Does #igers Mean on Instagram?

This is one of the more obscure hashtags, but #igers simply means “Instagrammers”. If you tag your photo with this hashtag, it means you’re using Instagram.

It should go without saying, yet the hashtag became popular as a means to build a community. This gave rise to the @igers account.


What Do #tbt and #throwbackthursday Mean?

#tbt and #throwbackthursday are two of the most popular hashtags on social media, but what do they mean?

Throwback Thursday is a great way to wallow in nostalgia by posting old photos. Often, these photos are selfies to show how much you’ve changed in the intervening years. The main problem with this hashtag is that it’s sometimes used as part of those copy-paste hashtag lists, and the photos it’s used on have nothing to do with Throwback Thursday.

It’s so popular, it’s spawned a #flashbackfriday sibling, which includes similar content (for those who missed their opportunity the previous day).

What Does #motivation and #motivationmonday Mean on Instagram?

#motivationmonday first came to prominence on Twitter, used to share inspirational quotes for workers to start a new week feeling energized. It’s used similarly on Instagram, as is #motivation, although it’s increasingly tagged to photos of people at the gym or exercising elsewhere.

Of course, not everyone is motivated by others flexing their muscles, so some users attach the hashtags to images of people working on laptops.

What Does #fmspad Mean on Instagram?

This hashtag stands for Fat Mum Slim Photo A Day, and is a challenge set by the Fat Mum Slim blog. Every month, a list of daily hashtags is revealed and anyone taking part needs to think creatively to take the best related photo they can. Be as literal or as figurative as you like. Interpret the hashtags however you wish.

Although it began in January 2012, it remains popular with Instagrammers who keep up-to-date with the latest hashtag challenges. Keep an eye on related hashtags, #fms_, #fmsphotochallenge, and #fatmumslim.

What Does #bhfyp Mean on Instagram?

#bhfyp on Instagram automatically generated bot

#bhfyp is automatically generated by, and means Best Hashtag For Your Post. The site is a research tool to get more likes and followers on Instagram, particularly useful for brands and would-be influencers. #bhfyp is listed last in your posts if you use the service.

If you search for the hashtag, you’ll certainly see an eclectic mix of posts!

What Does #iamtb Mean on Instagram?

Given that TB also stands for tuberculosis, this isn’t the ideal hashtag, but it’s an increasingly popular one used by people on vacation.

It means I Am Travel Blogging, so tag this in snaps of exotic locations—although do so after you come home or you risk your security. This is one of the Instagram hashtags you’ll want to follow How to Follow Instagram Hashtags and Why You Should Instagram recently introduced the ability to follow hashtags. This new feature adds more content into your feed, and can be fine-tuned as you engage with that content on Instagram. Read More ; it’s a way of seeing the world without leaving the comfort of your living room.

What Does #instagramhub Mean on Instagram?

Think of #instagramhub as the main hub for all sorts of content from all sorts of users. Use this hashtag to attract attention by reaching a wider audience. It’s something many Instagrammers add to every post.

Search #instagramhub and you’ll see a mix of selfies (which some further hashtag as #me), inspirational quotes, travel photos, art, and animals.

What Does #jj Mean on Instagram?

This is another hashtag that builds a community, this time around photographer, Josh Johnson (@jjcommunity). #jj  is just one in a long list of similar hashtags (e.g., #jj_forum, #jj_daily) which are used to enter all kinds of contests, and to simply become part of this community.

What Does #iphonesia Mean on Instagram?

#iphonesia has grown exponentially, but there’s some misunderstanding over what it actually means. Some use it as “iPhone amnesia”, as in an image you’d forgotten you had taken. However, for most Instagrammers, it’s used to build the social media community in Indonesia. Certainly the latter meaning gains credence as it has spawned an account, @iphonesia.

What Does #dogstagram Mean on Instagram?

Search for #dogstagram or #dogstagramming to find lots of pictures of cute dogs. And yes, looking at gorgeous puppies should tide you over from quite some time.

What Do #l4l, #likeforlike, #lb, and #like4like Mean on Instagram?

There are several variations of these hashtags, all widely popular. In a nutshell, using them on a post means you’re going to like someone else’s photo in exchange for them liking one of yours. Did 30 people like your photos? You’re going to have to like a photo by every single one of those users too. It’s tedious, but if you’re really desperate for likes, it’s one way to get them.

A similar hashtag is #f4f, or #follow4follow, which means you will follow back anyone who follows you. It’s a good way to gain more followers on Instagram This Is How You Gain Followers on Instagram It's time to upgrade your Instagram strategy with our hacks that will help you become an Instagram star. These 10 steps will help you get followers on Instagram right away. Read More .

What Does #tfl Mean on Instagram?

This has multiple meanings, one of which is Tag For Likes—similar to the above #l4l variations. Some of these use #tflers instead.

If you live in the UK, however, it means Transport for London, so you’ll typically see pictures of the underground. Elsewhere, inspirational quotes tagged #tfl stand for Tips For Life.

Don’t Overdo the Instagram Hashtags!

Instagram lets you add up to 30 hashtags to every photo, making it one of the most hashtag-heavy networks available. The copy-and-paste habit of many users also helps the disproportionate proliferation of hashtags on Instagram. Nonetheless, they’re useful to curate content and keep track of the latest developments and interests.

Instagram can be a confusing place, but it has lots of benefits, including letting you stay in touch with friends and family via Direct Messages. If you have any questions, check out our guide to Instagram DMs Instagram DMs: Your Questions, Answered Instagram DMs allow you to communicate with family and friends. And here's everything you need to know about Instagram DMs. Read More .

Image Credit: Jeff/Flickr

Related topics: Hashtag, Instagram.

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  1. Patricia
    January 16, 2018 at 9:36 pm

    What about #iamtb ? I am guessing "I am the best", but is it something else?

    • kim
      February 16, 2019 at 1:33 am

      How about I am travel blogger?

  2. Patricia
    January 16, 2018 at 9:35 pm

    What is #iamtb ? I am guessing "I am the best", but is there another (or deeper) meaning to this?

  3. Phe
    October 13, 2017 at 12:26 pm

    What about #artselective ?? It's arts related obviously, many artists tag their works with this. Thanks for your help :-)

  4. Stephanie Marchbanks
    July 7, 2016 at 11:33 am

    Help with #moodrn? Haven't been able to work that out. I do see "outfit of the day" in there, and it was a fashion blogger who used it.

    • AK
      August 5, 2016 at 10:26 am

      mood right now

  5. Esteban
    November 4, 2013 at 12:41 am

    Can't believe you had trouble figuring out "igers". I'm from Mexico, english not my native language, 36yo, so I don't use all this crappy hashtags (actually, I don't use instagram), and "igers" was instantly obvious to me.

    Also, I think instawhores, #you #know #who #you #are, should be shot on sight.

    • Jared
      February 18, 2014 at 9:10 am

      I'm 30 and from the US and had not a single clue what #igers meant. If it were something like #igmrs, I would have figured it out as it's more intuitive and natural. As it stands now, I was more inclined to believe it was pronounced like "tigers/ttigers". As for the meaning of that, I hadn't the faintest clue. Much like the reasoning for someone to feel the need to point out they're an "instagrammer" when they're obviously using the service.

    • NBB
      February 20, 2015 at 6:57 pm

      It just sounds like "tigers" without the "t". Makes no sense in English.

      It's seriously annoying when someone barfs the "follow4follow" and "like4like" tags on all their photos and then never comes through on their promise... I'm always curious - do people who do this have these saved somewhere so they can copy and paste them, or do they really spend the time to tap out dozens of garbage hashtags every time they post a photo?

  6. Joel L
    November 1, 2013 at 6:37 pm

    Interesting that these actually mean something. I never understood why people type dozens of random hashtags at the end of their messages, though. It's not even like they're search friendly. #imsoconfused #whatsgoingon #improperhashtags #thankseveryone #loveyouall #upvoteme