The Amount of Mobile Data Wasted by Ads Is Utterly Insane!
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If you want to slash your monthly expenses, one of the quickest ways to do that is to switch to a no-contract MVNO mobile plan that only costs a few dollars monthly. The downside is that you only get a few gigabytes of data alloted every month.

Unfortunately, the most frustrating thing is that much of that data is actually being sucked away by web ads. The number is seriously significant. Can you guess how much? According to a recent study, between 18% and 79% of mobile data is used to download ads.

mobile-data-usage-ads-analysis

So when you pay for your mobile bill, think about what you’re actually playing for. That’s not a happy thought, is it? Which is why it’s crucial — for your wallet and your sanity — that you take every step possible to ethically reduce your mobile data usage.

Here are a few tips and tricks you can use:

In the future, this kind of mobile data waste may go extinct as technologies like Google’s AMP web pages and MIT’s Polaris framework see more widespread adoption. But until then, you’ll have to be careful about how you browse the web.

How much mobile data do you use per month? Are you willing to pay insane prices for unlimited data? Or do you just avoid using your phone away from Wi-Fi? Share with us in the comments!

Image Credit: Chrome on Android via Shutterstock

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  1. Craig
    December 17, 2016 at 2:26 am

    If I'm at work ,(where there's no wifi ),and don't need my phone to go online , I switch on aeroplane mode. That way nothing can go online and use my data . I let anything update when I'm able to use wifi somewhere. It works for me.

  2. Anonymous
    April 27, 2016 at 2:15 pm

    It's in the best interests of mobile users to block ads.

    This can be most easily accomplished by choosing to use a web browser with ad-blocking support, such as Mobile Firefox or the Adblock Browser (which is essentially just Firefox), by paying for apps with the ad-supported options removed (e.g. Moon+ Reader Pro instead of Moon+ Reader), or by rooting your mobile device and configuring your hosts file to block advertising system-wide.

    No matter what you do, some ads still still sneak in, but doing all of the above will limit them to the point that they are a negligible concern with regard to data usage. You'll also be much safer from malware.

  3. ben
    April 27, 2016 at 11:46 am

    My service provider bills based on the amount of data actually used. So paying for ads is definitely not in my best interest. The ad providers are seriously out of control. they make their money by pushing ads over content, and often the ads are covering what I wanted to see. So, I have to use an ad blocker just to see what I am paying to see. Or pay extra for the ads that are blocking what I paid to see than I am paying to see what I am willing to pay for.

    Hey ad companies. If you don't like it clean up your act and maybe fewer people will block your intrusive ads. Uber is the latest company to make my never use list because of intrusive ads. Hey Uber, how many customers has that ad company cost you? And you are actually paying them to run off customers?