Future Tech

Target Is Replacing Human Workers With Robots

Joel Lee 30-09-2015

Everyone deserves the opportunity to work hard for a living. The modern tragedy is that not everyone who wants to work is able to find work, even if they take all the right steps 5 Steps to Successfully Find Your Next Job Online Read More , and those who find work often have to settle for less pay than they deserve 5 Salary Comparison Tools for Your Next Job Search Read More .


But a greater tragedy looms before us: those who have work are slowly being replaced by next-generation robots.

Not long ago, Target announced plans to replace human workers with automated systems and robots at a yet-to-be-opened concept store. It sounds scary and ominous, especially for those of us who aren’t exactly secure in our employment, but is it something we should actually fear?

Maybe. Maybe not. It’s complicated.

What Exactly Is Target Doing?

It all started when Target publicly announced a partnership with Techstars, a group that focuses on accelerating startups. Known for being one of the best startup accelerators in the world, Techstars has been instrumental in the success of hundreds of young tech companies.

By working with Techstars, Target hopes to use the expertise of various startups to create a “retail accelerator” program that analyzes the retail experience – everything from supply chain and distribution to customer interactions – to make its operations cheaper and more effective.


This new direction makes, given that Target has been dealing with tech-related bottlenecks for quite some time. Despite its best efforts at integrating online sales with retail sales, Target continues to suffer from poor inventory management, shortages of key goods, and checkout software crashes.


So in order to rectify these issues, Target is cleaning the slate and starting over with a concept store that incorporates many next-generation features developed by the startups of Techstars — including robots. Target is also revamping dozens of stores in Los Angeles, but no robots there (yet).

The concept store could be open to the public in as little as two years, and would serve to gauge public response to these innovations. How will customers react to robots replacing human beings? Can machines provide high-quality service?


Ironically, the news of Target using robots came around the same time that a Target in Brooklyn moved to form a labor union for its pharmacy workers, making it the first time that Target would be employing union workers since the company’s inception.

Are the two announcements related? It’s hard not to see a connection.

Target Isn’t Alone In Using Robots

The retail industry is one of the largest industries in America, and service workers are on the verge of being made obsolete thanks to technological advancements like this.

This move by Target to automate its workers is just another example that highlights a growing trend in Big Retail: the need to eliminate humans from the equation in order to maximize production efficiency. Target isn’t the first, nor will it be the last.


Just look at how Amazon operates its warehouses.

Back in 2012, Amazon purchased a company that produces and maintains worker robots designed to move warehouse inventory at peak efficiency at all times. These robots, which are called Kiva robots and look like gigantic Roombas, autonomously traverse aisles and deliver pallets to human packers, ultimately cutting down on the number of human workers needed to run Amazon’s massive warehouses.

Robots are being used elsewhere in other capacities, too. Not even a year ago, Lowe’s employed its first robotic customer service agent (named OSHbot) at one of its home improvement centers in California. This robot can speak English and Spanish, helps you locate items, identifies products with a scanner, and has full access to the store’s inventory status at all times.

While it’s uncomfortable to entertain the idea of robots making humans obsolete, the economics make sense: if the robots perform better Why Replacing Humans With These Robots Makes Sense Are there any jobs where automation and precision are so valuable that robots are actually more deserving of them than humans? Read More , they should replace humans.


In the long run, robots can be much cheaper. The research and development might cost a lot of money in the short term, but once breakthroughs are made, robots can cut costs like nothing else. They don’t need to be trained, or paid, and they can work around the clock without fatigue.

And with recent financial pressures — like the push to raise minimum wages in America — it’s easy to see why big corporations want to reduce their dependence on human labor as much as possible. Robots win in the long term.

So even though there might be some jobs that robots will never replace, the truth is that many skilled jobs will soon be robots-only 8 Skilled Jobs That May Soon Be Replaced By Robots Are machines coming for your job? You might be surprised. Recent advances in AI are putting white collar jobs at risk. Read More . It’s not a matter of “if” but “when”.

Robots, Work, and the Future

Most people don’t want to think about this. Yes, it’s uncomfortable. Yes, it’s painful for those who lose jobs. Yes, it demeans human dignity to an extent. But there’s a silver lining to it all: it’s not the end of the world. No need to fear an apocalypse. Yet.

Society lived on when the Industrial Revolution arrived, and we’ll keep living on when the Robotic Revolution arrives. Even in the worst case scenario — that robots take over all human jobs — it’s likely that we’ll still be all right. We’ll just have to adapt.

Does Target’s plan to replace workers with robots scare you? What are your predictions for the future of human employment? Share your thoughts with us in the comments below!

Image Credits: Target by Ken Wolter via Shutterstock

Related topics: Business Technology, Job Searching, Robotics.

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  1. campy
    March 4, 2016 at 3:17 pm

    Apologies for my tardiness, I seem to have arrived a few months after the discussion began. Anyways, thought provoking writing. Nice piece IMO. In all fairness 'pivebor', perhaps you should familiarize yourself with the difference between a critique, an explanatory thesis, commentary, an analysis, an essay, and a "news story" as I believe you put it, before you spout off with sarcasm - which needless to say is quite unwarranted.

    • Joel Lee
      March 14, 2016 at 8:16 pm

      Thank you, campy. I appreciate your kind words. :)

  2. Anonymous
    October 1, 2015 at 3:47 pm

    "...less pay than they deserve.

    But a greater tragedy looms before us: those who have work are slowly being replaced by next-generation robots."

    That is beyond wrong, it is also ignorant, stupid, and destructive.

    Consumer markets constantly adapt to increase efficiency and reduce cost. JOBS are owned by the EMPLOYER who creates them as tasks to accomplish the goal of sales. JOBS are only worth their market value based on their total productivity.

    Replacing people with automation, however it happens, is overwhelmingly positive. When a task become more productive through automation, that person's energy becomes available for other tasks.

    This is the PRIMARY reason we are not subsistence farmers, creating our own clothing, dying after short lives of constant toil, danger, and disease.

    You are complaining about disruptive technologies and creative destruction while benefitting from electricity, temperature control, refrigeration, plastic, etc., etc., etc.

    Rather than promote progress, you chose to emotionally abuse readers.

  3. Anonymous
    October 1, 2015 at 1:25 pm

    Way to write a story without doing any research. And starting off a news story with opinions not based on fact, KUDOS to you.

    FYI, target started looking at this when the employees started talking about unionizing.

    And to John's post above..... MUO knew there was an issue with cc data.


  4. Anonymous
    October 1, 2015 at 1:07 pm

    Robots replacing humans is news? How long has the auto industry been using robots in assembling cars and trucks?

  5. Anonymous
    September 30, 2015 at 7:52 pm

    They can't even keep track of their customer's credit-card data, how are they going to manage this emerging technology?