Creative Entertainment

7 Things to Consider When Starting a YouTube Channel

Joel Lee Updated 07-01-2019

If anyone tells you it’s too late to start a YouTube channel, ignore them. The platform is booming, and while there have been some controversies over the years, it’s still possible for a new content creator to build a successful YouTube channel from scratch.

But before you dive in, there are some things you need to think about if you want to maximize your chances for success. There are no guarantees when it comes to YouTube.

1. What’s Your Motivation for Starting a YouTube Channel?

MakeUseOf YouTube channel list of videos

Not motivation in the sense of “being eager to act and work,” but rather “the reason why you act and work.”

Maybe you want to teach others how to do something, like how to program web and mobile apps. Maybe you want to tell brilliant stories through short film. Or maybe you want to play and review video games. It can be anything, but it has to be something.

Your motivation is the basis for three key elements shared by every successful YouTube channel: topic coverage, target audience, and reason for existence.

  • Topic coverage is WHAT your videos will be about.
  • Target audience is WHO your videos are intended for.
  • Reason for existence is WHY they should watch your videos.

For example, MakeUseOf’s YouTube channel includes gadget reviews and tech tutorials (what) intended for people who want to level up their tech-savviness (who) and we do it in a way that’s down-to-earth and approachable for even the newbiest of newbies (why).

You have to define these things BEFORE you launch your channel. Otherwise you’ll end up with a hodge-podge channel that fails to capture any kind of meaningful viewership, and no meaningful viewership means no long-term success.

2. How Frequently Will You Upload Videos to YouTube?

Once you know how to make a YouTube video How to Make a YouTube Video: 5 Tips for Beginners If you're looking to start a YouTube channel, you need to know the basics. Here are our top tips on how to make a YouTube video. Read More , what kind of content you’ll make, and who will be watching it, you need to decide on a production schedule. How often will you release new videos?

It mainly depends on content type:

Be realistic and think long-term. You might have the energy to do one video per day right now, but can you keep that up for six months or a year? Do you want this to be a full-time endeavor or would you rather have some leeway for when wrenches are thrown into your schedule?

It may sound silly, but changing up your frequency later on down the road could really tick off your viewership—so much so that they unsubscribe. Even missing one day (or week or month) could trigger discontent with fans. When in doubt, go with a lesser frequency. You can always live stream on YouTube How to Live Stream on YouTube In this article, we'll show you how to live stream on YouTube using both your computer and your smartphone. Read More to fill in the gaps.

3. YouTube Success Requires Substance and Style

List of successful YouTube videos

Many people will tell you that success is all about “substance over style.” Well, they’re wrong. The true key to success is “substance AND style.” YouTube viewers eat with their eyes, and if you serve up a dish that’s healthy but bland, many will turn their noses up at it.

Of the many ingredients to a successful YouTube channel, three involve style:

  • Smart titles
  • Consistent format
  • Video thumbnails

If your channel will involve audio, then you need to work on articulation, confident voice, and getting rid of annoying speech patterns (like upspeak). If you’re going to be on camera, you’ll want to work on standing steady, looking into the camera, smiling, not fidgeting, and so on.

A few ways you can do this: confront and slay your fear of public speaking, learn how an engaging speaker speaks by watching notable TED Talks, and improve your communication skills.

But you also need to edit your videos well. I’m not saying you need jump cuts every few seconds, but you should at least pick up a good video-editing app (see the best video editing apps for YouTube The Best Video Editing Apps and Software for YouTube In order to create and edit YouTube videos, you'll need the right tools. Here are the best video editing apps for YouTube. Read More ), making sure the quality and framerate are high enough, and cutting out all the unnecessary bits.

Learn more with these tips for editing video like a pro How to Edit Videos Like a Pro: 8 Tips You Need to Master If you're just getting into the editing game, you may be confused as to what to do with the many millions of clips you have... well, we're here to help. Read More .

4. What Equipment Does a YouTuber Need?

To succeed, you’ll also need to acquire some essential equipment for creating high-quality videos. Fortunately, you won’t have to spend much to get started.

At a bare minimum, you’ll want to have:

This is just an overview. If you want to learn more, see our full article on what equipment you need to start a YouTube channel What Equipment Do You Need to Start a YouTube Channel? It's possible to start your own YouTube channel right now using your phone, tablet, or PC. But what else do you need? Read More . When you start getting serious with your channel, you may eventually want to consider building a YouTube studio at home 7 Things You Need to Build a Low-Cost YouTube Studio You've been making some YouTube videos, and they're gaining popularity. Now you want to make a step to the next level and build a dedicated YouTube studio. Read More .

5. How Are You Going to Promote Your YouTube Channel?

“If you build it, they will come.” Right? NO! Not for YouTube. You can go many years producing new videos every day and never crack 1,000 subscribers. It’s hard work, and you can’t be passive about it.

Want to succeed? You have to promote yourself. Here are a few ideas on how you can do that, without being overly spammy:

  • Social Media: Building a social media following can be just as hard as building a YouTube channel, but if you have followers already, they might be your first fans. You can also consider doing social media giveaways for exposure.
  • Forums: These are great, especially the big ones like Reddit. Find a community that’s relevant to your content, then share ONLY your best content. Don’t share too frequently, else you may be banned for spamming.
  • Collaborate: Working with others isn’t just a good way to network and expand your contacts—when they share your collaborations with their audiences, it exposes their audiences to you. It’s a win-win for everybody.

Bear in mind that promotion is a long game. It may takes months, or even years, for your channel to gain popularity, so check out our tips for building an audience for your channel 10 Tips for Building an Audience for Your Live Streaming Channel Building a live streaming audience can be tricky. Here are some live streaming tips to maximize your chance of success. Read More . Perseverance is the number one trait shared between YouTube creators!

6. Making Money From Being a YouTuber

Making money through YouTube is harder than it used to be, but it’s still possible today even if you’re just starting out.

While most people think YouTubers earn boatloads of cash through advertisements, the truth is that ads rarely pay well for the effort. As of 2016, the average revenue per 1,000 views on YouTube was about $1.50 (after YouTube takes its cut). That comes out to $1,500 per 1 million views, and users have reported that rates dropped further in 2017.

In short, don’t expect to get rich off ads even if your channel goes viral. So how do the top YouTubers make their money? A combination of many monetization methods:

  • Affiliate sales and product promotions
  • Consultation services
  • Direct advertisements that aren’t Adsense
  • Public speaking events
  • Support from fans who donate

7. Set Attainable Goals

The quickest way to grow discouraged as a YouTube creator? Compare yourself to others.

Before you even start working on your first video, lay out a few actionable goals that you want to do. Not only will these keep you focused on your own path, and not only will they give you a sense of progress, but they show you what to do when you feel stuck.

An effective goal has three core elements:

  • Measurable: The goal should have a quantified component that lets you know, at any given moment in time, whether you’ve reached it or not.
  • Timed: The goal should have a realistic deadline—not so far out so that you still feel pressure, but not so close that it’s overwhelming.
  • Controllable: The goal should be an action you can perform, rather than an outcome that you hope will come as a result of an action.

For example, you might aim to put out 10 videos (measurable) by the end of your first month (timed). Note that “put out a video” is an action you can perform, whereas “reach 1,000 viewers” is not an action but an outcome. “Earn $50 this month” isn’t a goal, whereas “find and negotiate a sponsorship deal” is.

Create a few goals, then keep creating more as you reach them. You’d be surprised how effective this can be at keeping you motivated and on track to success.

What Kind of YouTube Channel Are You Making?

I hope this post has been empowering and not discouraging. The main takeaway is this: creating and running a YouTube channel is easy, but building one that’s successful takes a lot of effort. There’s a lot to learn, a lot to practice, and a lot to keep in mind.

For extra inspiration, check out these unique YouTube channels The 15 Best YouTube Channels You Should Watch Next There's so much to watch on YouTube it's difficult to know what to check out. Here are the best YouTube channels to watch next. Read More , YouTube channels for tech geeks 5 Geeky YouTube Channels for Tech Geeks If you're a tech geek, you need to subscribe to these YouTube channels. They're the geekiest YouTube channels we could find. Read More  or these fascinating and educational YouTube channels 5 Fascinating and Educational YouTube Channels to Keep You Engrossed If you like learning from a YouTube channel like CGP Grey, then these are some of the best alternative channels on offer. Read More .

Related topics: Online Video, YouTube.

Affiliate Disclosure: By buying the products we recommend, you help keep the site alive. Read more.

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  1. Jordan/Lokigaming
    May 15, 2020 at 12:42 pm

    Tysm. It helped a lot. I am going to be starting a gaming channel in about a week. If you are interested, you can look up Lokigaming on YouTube! Plz sub to my channel if you enjoy! :D

  2. Merlyn
    June 10, 2019 at 12:07 pm

    Thanks. Very informative and useful for startups.

  3. Prosperity
    May 22, 2019 at 10:18 pm

    this was really helpful thank you very much now I know what to do when it comes to starting my own you tube channel

  4. AVG
    May 20, 2019 at 8:49 pm

    Thanks. It was worth the time.

  5. Adu Michael
    February 9, 2019 at 12:45 pm

    I will like to start a channel on basically keyboard and guitar tutorials

  6. All the brothers
    January 28, 2019 at 8:31 pm

    Thank you bro watch my video and enjoy

  7. Simon
    January 7, 2019 at 6:10 am

    Thank you for this article. It really helps to put thing in perspective and to be realistic about this.

  8. Ben
    December 7, 2018 at 12:12 pm

    I was quite keen to start a YouTube as a video gamer and maybe include unboxing tech videos. I'd be very keen to reveal new vr technology and start helping with review and advertisement. I was thinking for gaming I would start on my PS4 it has some good features for this.

    Best Regards

  9. InvisableWarrior
    November 6, 2018 at 7:24 pm

    I'm thinking of making a channel about how I dont let a invisible illness stop me from living my chaotic life. I'm a stay at home mom of 5 rambunctious kids who also deals with ehlers danlos syndrome. Dealing with a invisible disorder makes you feel just that and I want to change it.

    • Lata
      July 17, 2019 at 7:07 am

      All the best...go for got this thought in your mind in the first place shows you are a winner...God Bless.

    • Lata
      July 17, 2019 at 7:09 am

      Thank you for this informative and useful video. God Bless.

  10. Lmntrix_59
    October 15, 2018 at 8:50 am

    I’m thinking of making a fortnite YouTube channel but I don’t know how long the game is going to stay popular and I have a brother that j have to share the platform I use and I don’t have time to make good videos or to stream

  11. Sky Seiders
    September 2, 2018 at 3:41 pm

    Thank you for this helpful info. I want to make a channel I can share my love for gaming and lifting others up. It's gunna take a lot of work, but I'm not afraid. All you new creators I believe in you. I find markiplier to be one of my biggest inspirations on youtube.

  12. Hallie Holland
    July 23, 2018 at 2:52 am

    A must read for first time you tube vlogers. Thank you for the information.

  13. kalwanyi john
    June 8, 2018 at 8:21 pm

    I Like the tips thanks

  14. Charlie
    May 25, 2018 at 3:34 am

    Thank you. This page was enormously helpful. I am thinking of opening a Youtube channel and you really helped me gain perspective on the challenges involved.

  15. Zach Collins
    May 10, 2018 at 9:51 pm

    This is helping with a speech that I'm writing for my speech class on "Is Starting a YouTube Channel Worth it?" I also have a YouTube channel of my own @Zachcoll03 Vlogs.

    Thank You

  16. Rajesh Bhosale
    May 10, 2018 at 11:51 am

    Joel, excellent and to the point guiding article for YouTubers!!! Thanks for valuable insights. I am too thinking of starting YouTube channel of the following category:
    # How to use and review of digital products and nutshell something like knowledge sharing about the broad topics which I couldn't recollect all or may be able to tell in the course of time (few ones I have already mentioned).
    I have already started honing my skills with video editor apps like PowerDirector/Adobe Premiere Elements.
    I'll be happy to hear your comments on this as per your convenient time.
    Once again thanks a lot. Keep posting insightful articles.

  17. Maisako
    May 3, 2018 at 4:18 pm

    I thank you for the information here, as I plan to make my gaming channel. I really admire Jack and Mark, not only do they really cheer others up but they are so confident and happy. I know I wont be exactly like them but I want people to relize that Everyone has a gift to share, weather it be helping others hold on to their faith in humanity, or a lifelong goal like being able to rid the world of the racist/hurtful words/phrases.. Also does anyone happen to know how to record the xbox with good quality and with audio?

  18. Anmynous Youtuber 11
    January 15, 2018 at 6:42 pm

    I`m making DIY videos, and since I`ll be in the video i NEED SOMEONE TO SHOOT FOR ME. But, my sister is always changing the time she wants to shoot the video for me which is ticking me off and my schedule. What can I do?

    • Anadella
      March 7, 2018 at 11:52 pm

      Get a friend?

      • Ryder
        August 22, 2018 at 3:06 am

        I have some friends that are interested in making some videos with me

    • JD
      May 18, 2018 at 5:34 pm

      Use a tripod if you're doing DIY crafts or not moving around too much. That's what most people do that are solo.

  19. Ashok
    January 12, 2018 at 3:22 pm


  20. Abu Nauam Tonmoy
    December 31, 2017 at 9:36 am

    Thank you very much your information is so much helpful.

  21. Pari
    November 28, 2017 at 6:58 am

    Very much encouraging and detailed information. Thanks

  22. KwaK
    October 5, 2017 at 2:11 pm

    7 things to consider when starting a youtube channel: 1)Do you really have to?; 2-7)Don't;

    • hi
      June 20, 2018 at 1:30 pm

      no you uno reverse card