Hulu is offering 4K content once again. The programming you can stream in 4K is currently limited, as is the number of platforms it’s available on. However, for Hulu subscribers who want to watch their favorite shows in the best possible quality, it’s a start.
In 2016, Hulu introduced 4K streaming, later than rivals such as Netflix and Amazon Prime. Hulu offered its Originals in 4K, as well as a selection of films. Then, in 2018, Hulu abruptly pulled support for 4K content, leaving 1080p HD as the best option.
Hulu Brings Back Support for 4K Content
Now, 4K content is back on Hulu. It has returned to less of a fanfare, and more of a whisper in the dark. We only know thanks to a tweet from Hulu Support, which itself was a reply to a tweet from someone upset at Hulu’s lack of 4K content.
According to the Hulu Help Center, content is now available in “various high definition (HD) video qualities, like 720p, 1080p, 4K Ultra HD, and 60fps high definition (HD)”. And “quality will automatically adjust based on your available bandwidth”.
We have good news! 4K streaming was just re-released today on select devices: https://t.co/5BjUFgexXk. You'll be able to watch any of our Hulu Originals in 4K. We hope this helps! ?
— Hulu Support (@hulu_support) July 9, 2019
Ramping up the quality obviously requires higher bitrates. While streaming an SD video requires just 1.5 Mbps and 1080p HD requires 6 Mbps, an Ultra HD 4K video will consume at least 16 Mbps. So you’ll need to watch your data cap (if you have one).
Content is currently limited to a “select list of programming, including most Hulu Originals”. Which means The Handmaid’s Tale. As for platforms, Hulu’s 4K content is currently limited to the Apple TV (5th Generation or later) and the Chromecast Ultra.
Hulu Is Lagging Behind the Competition
It feels like Hulu has always been playing catch-up to its competitors when it comes to 4K content. And this hasn’t changed anything. However, it’s good to see 4K content streaming on Hulu once more, and this should just be the start.
Let’s be honest, if streaming in 4K is important to you, Hulu isn’t where it’s at. So you should probably consider subscribing to Netflix or Amazon Prime instead. Still, if you’re sticking with Hulu, here are some tips to help you get the most out of Hulu.