Spotify is ramping up its interest in producing original content. This time with a trio of podcasts delving deep into different aspects of the music industry. If you have ever wanted to know the story behind the music you listen to on Spotify, these three podcasts are aimed directly at you.
There are now a multitude of streaming services to choose from, especially when it comes to music. If Netflix has shown us anything, it’s that original content can be the key to differentiating yourself from your competitors.
Apple apparently got the memo, and is currently producing original TV shows for Apple Music subscribers. And now Spotify, having previously dipped its toe into original programming, is expanding its output with three new podcasts about the music industry.
Spotify’s Original Podcasts About Music
Showstopper explores memorable music moments from TV shows. In this biweekly pod, host Naomi Zeichner will interview music supervisors about the songs featured in shows including Girls, The O.C., Scrubs, and Stranger Things. The latter being one of the best Netflix Originals of 2016 . Showstopper is available to listen to right now.
Unpacked, which is due to debut on March 14, is focused on interviews with the people who inhabit music festivals around the U.S. Co-hosts Matt FX and Michele Santucci will travel around the country talking to “musicmakers, filmmakers, app-makers, food-makers and all manner of creative folks”. This daily podcast will be starting with the SXSW festival in Austin, Texas.
The Chris Lighty Story is a podcast all about the titular music executive who “shaped the careers of some of hip hop’s most beloved artists”. Host Reggie Ossé will recount Lighty’s life story with help from Russell Simmons, Fat Joe, Warren G, The Violator Crew, Noriega, DJ Red Alert, and Troy Carter. The Chris Lighty Story is set to debut sometime in April.
Making Podcasts Stand Out From the Crowd
Podcasts are growing in popularity, but it’s becoming an increasingly crowded marketplace. Which is why we keep trying to surface the best podcasts for you to listen to . Spotify is going to need to pull out all of the stops if it wants its podcasts to stand out from the rest.
Do you use Spotify? If so, do you listen for free? Or do you pay for the privilege? Do you regularly listen to podcasts? If so, are you interested in listening to Showstopper, Unpacked, and/or The Chris Lighty Story? Please let us know in the comments below!
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