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Spotify and Hulu today announced a brand new partnership that will see the respective audio and video streaming giants combining to create entertainment bundles.
Hulu and Spotify made their joint announcement today. Initially, the combined bundles will target U.S. college students, costing just $4.99 per month — the same as an existing Spotify student plan. So, what’s in the box?
The first bundle will include access to Spotify Premium, and the Hulu Limited Commercials plan. And, to be honest, it is a great deal at that price.
If you already have a Spotify Premium for Students plan, you can instantly activate your Hulu subscription (after all, they’re the same price to regular consumers). Alternatively, if you’ve already got a regular Hulu subscription, you can simply merge that into your Spotify student account.
Don’t worry if you’re no longer a student. This partnership is the first in a long line of subscription combinations (we hope!) aimed at all users, at least in some form.
Spotify Steps Up
Spotify is a service on the move. It is already engaged in a long-term battle with Apple Music over exclusive releases and pure user numbers. However, the new Spotify-Hulu partnership should mark a step forward for its video ambitions after its initial attempts at original video content was widely panned.
Alex Norstrom, Chief Premium Business Officer at Spotify, belivies that “In bringing Spotify and Hulu together, we’re now able to offer students – both the millions already on Spotify Premium, and those who are new to Spotify – access to the world’s best music, TV and movie content in the simplest possible way. We’re very excited to be partnering with Hulu – a like-minded company which is as focused as we are on delivering the very best in high quality streaming content.”
The current situation doesn’t seem profitable for either company. Rather, this initial program will test the marketplace before an expansion with more extensive plans. Spotify has long held ambitions of excelling in the video streaming market.
This partnership illustrates the difficulty of building a new platform from scratch.
Will you take advantage of the new partnership and the exceptionally low priced deal? Or will you wait until the non-student focused deals arrive to secure your audio and video streaming services in one deal? Let us know your thoughts on the new Spotify-Hulu partnership in the comments below!
Image Credit: Spotify Smartphone by norazaminayob via Shutterstock.com, Hulu Laptop by ibreakstock via Shutterstock.com