Social Media Tech News

The Snapchat User Revolt Hits Snap’s Share Price

Dave Parrack 23-02-2018

Snapchat is insanely popular, especially amongst teenagers Teenagers' Favorite Social Network Is... Snapchat Snapchat is now the preferred social network amongst teenagers. Snapchat is comfortably ahead of former most popular kid on the block, Instagram, while Facebook and Twitter are a long way behind. Read More . Unfortunately, Snapchat recently rolled out a redesign that led to users revolting. There’s even a petition calling for Snapchat to reverse the update Users Petition Snapchat to Remove the New Update If you're under the age of 35, Snapchat is probably your thing. Or at least it was until the new Snapchat update started rolling out last week. Now, Snapchat users are revolting. Read More , and 1.2 million people have signed so far.


The Snapchat user revolt is showing no signs of stopping either. In fact, it’s now having a direct impact on Snap’s finances. This is evidenced by the sudden drop in the company’s share price immediately after Kylie Jenner sent a single tweet…

Kylie Jenner Impacts Snap’s Share Price

Kylie Jenner is, for the uninitiated, one of the Kardashian klan. I only know because I Googled it. Honest. But whatever you think of her and her “talents,” Jenner has a huge following on social media, including over 24 million followers on Twitter. Which matters.

On Wednesday (Feb 21), Jenner sent the following tweet to her followers. Thousands of replies, retweets, and likes later, and this single, solitary tweet had an impact far beyond the confines of Twitter. Because Snap’s share price then tanked.

It isn’t even clear that Jenner has stopped using Snapchat because of the recent redesign. It’s just as likely she’s been too busy being a mother, as she gave birth to her first baby just a few weeks ago. Regardless, assumptions were made, and the market reacted. Badly.


The share price has now started to rise once again, but at the time of writing it still isn’t back to the level it was before Jenner tweeted. And while one tweet isn’t going to kill a company the size of Snap, it’s indicative of a larger revolt by Snapchat’s legion of users New to Snapchat? These 10 Tips and Tricks Will Help You Out Snapchat has a ton of features that you probably don't know about. These are great for beginners and experts alike! Read More .

Will This Force Snap to Change its Mind?

Until now, Snap has stood firm in its belief that this redesign is for the better, and that users will eventually get used to it. However, companies tend to change their minds Change Your Mind: 8 Really Inspirational Websites For Your Days & Life Inspiration is not so simple. It is a higher calling. If motivation is the push, inspiration is the pull. On a gloomy day, we need big doses of both. Even little slivers of either go... Read More quickly when their bottom line is threatened, and so this may just force a change of heart.

Do you use Snapchat? If so, what do you think of the redesign? Should Snap listen to its users and change everything back? Should more celebrities tweet negative things about Snapchat in order to force a change? Please let us know in the comments below!

Image Credit: Anthony Quintano via Flickr

Related topics: Snapchat, Twitter.

Affiliate Disclosure: By buying the products we recommend, you help keep the site alive. Read more.

Whatsapp Pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *

  1. Chandra sharma
    February 25, 2018 at 8:39 pm

    hi me chandra,
    my acount automatically logout.after that I well open facebook tell ganeratar code .but I don't find genarater ccode.I dont want loss my account plz how to adjust my aaccount.I have my number but mistickly open anotner fb ac.I want to old one.

  2. Mmm
    February 25, 2018 at 12:52 am

    You are wrong regarding accounts. When you try to open someone's page from mobile phone, you will be forwarded to a login page. Twitter does not allow access without login, i.e. without account.

  3. Fabrice
    February 23, 2018 at 8:04 pm

    Snapchat's UX has always been absolute garbage, equalled by nothing if not maybe Skype, and it would be really nice if they listened to their users to make it usable by more people

  4. csm2
    February 23, 2018 at 5:04 pm

    The larger and popular a company is, the more arrogant it is about forcing changes on its users/customers. And the change is always "an improvement" according to the company. Microsoft, Apple, Google, Oracle, Canonical, etc all have done it, are doing it and will continue to do it. Snapchat is just the latest but not the last. They all are convinced that any changes they makes will be instantly hailed as manna from heaven. Their attitude is WE KNOW BETTER what users want.

    "Should Snap listen to its users and change everything back?"
    Since I do not use Snapchat, I can't say anything about the quality of The Change and whether it should or should not be rolled back. However, it would be a good idea for Snapchat, as well as other companies to not just listen more but to consider what their users/customers say.

    "Should more celebrities tweet negative things about Snapchat in order to force a change? "
    Not just Snapchat. "Celebrities" should quit being useless hunks of protoplasm and justify their existence by using the status accorded them by their fans as a bully pulpit to force many changes.