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It’s rumoured to be a rival to TV. With astronomical viewing figures, original content, and good reason for advertisers to come on board, Snapchat is going places. But are you coming with it?
If you’re part of the slightly older generation of social media addicts, you might still be wondering why people even use Snapchat, how Snapchat could be useful for work, and what possible reason you might have for creating your own snaps. Here’s what strippers know about making money on Snapchat and some other great reasons why you should probably get on board.
How Discover Changes Things
Snapchat Discover is a relatively new feature that lets users browse content from big names like CNN, Cosmopolitan, ESPN and Snapchat itself. So, even if you don’t have any interesting things to watch from your friends, it’s still worth checking in to view content.
There is even original content being created for Snapchat’s Discover audiences, such as the series Literally Can’t Even. This particular series debuted to mixed reviews, but the idea behind it is solid. If Netflix is anything to go by, creating your own content is definitely the way forward.
This is a game-changer for Snapchat in many ways, as users will always have an incentive to check the Discover section. It also allows brands to get high engagement on their content, which keeps them happy and will no doubt keep advertisers smiling in the near future.
With all this is in place, Snapchat is headed for success. Keeping users, brands and advertisers happy all at once is something most social networks can only aspire to.
“Our Stories” is Huge
The new “Our Stories” feature on Snapchat is incredibly important, as it allows Snapchat to feature big stories to all users for 24 hours. Users who are at an “Our Story” event and who have location services enabled can participate by creating their own Stories, which means “Our Stories” editors can collect snaps from any of these users at music festivals, fashion week, etc.
Creators of the individual Stories that were brought into the “Our Stories” feature also get to see incredibly high viewing stats for their snaps. Some individuals claim to have millions of views for their contributions to “Our Stories”. This is quite a surprise considering the original premise of Snapchat was to be encrypted, self-destructing selfies.
— Martin Ferris (@MartinFerris36) September 22, 2014
Business Insider noted that an “Our Stories” feature of a recent snowstorm got nearly 25 million viewers in 24 hours. This is in direct comparison to the Walking Dead finale gaining 15 million viewers and Sunday Night Football reaching 21 million viewers.
With most of Snapchat’s users being in the 18-24 demographic, how attractive do you think this sounds to advertisers right now? How about when you consider that these users actually have to touch the screen in order to play the story? That’s an engaged user right there, not one who’s run off to the kitchen to fix a snack.
How Background Music Can Promote Musicians
One of Snapchat’s most recent updates was to allow users to record a video while playing music in the background. It currently works on iOS using iTunes, Spotify and Soundcloud, and is expected to work on Android in the future. If Snapchat makes it easy for users to purchase the music they hear in the background, this will become a money spinner for both Snapchat and the creators of the music.
How can you make it work for you as a musician? Add your own band’s music to the background of your videos and convince your high-profile friends to do the same. Also, do this while you’re at “Our Story” events with your location settings enabled and see if you can get featured.
The Secret Strippers Use to Make Money
Here’s what you really want to know: How are strippers making money on Snapchat? Well, it starts with the Snapcash feature, which lets you send money instantly to other Snapchat users using the Square payment system. The strippers have then used this payment system and found ways to ask users to pay a few dollars for nude photos or more for a private lap dance.
Now Snapchat, with its new community guidelines asking people to keep their clothes on as a way to protect teenagers from themselves (and their corresponding safety guide for parents), is obviously unimpressed with this move, and seem to be shutting down accounts offering stripper services. But we fully expect that if social media stars and reputable companies try the same tactics for access to wholesome teaser content, this would be entirely acceptable.
What Should You Do?
Where does this leave you? Well, obviously if you’re keen to get your work in front of the 18-24 audience, you should be creating content for public consumption on Snapchat, as opposed to private, encrypted chats with friends. Whether you’re a big company or a small band, there are ways to get seen by millions of people, make money and feature your favourite music. There’s certainly an opportunity there—go get it!
What do you love about Snapchat’s new features? What draws you to Snapchat?