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The Sheeple Really Like Their Apple AirPods

Dave Parrack 02-05-2017

The Sheeple, also known as Apple fans, really like their AirPods. So much so that a recent survey found that 98 percent of owners are satisfied with Apple’s wireless headphones. They may look ridiculous, and be expensive to replace Apple Will Charge You $69 for Lost AirPods It's almost as if this courageous decision to ditch the headphone jack is a license for Apple to print money. But that can't be true, can it?! Read More , but the vast majority of owners love them regardless.


Another 98/100 Satisfied Customers

According to a Creative Strategies survey of 942 Apple fans, 98 percent of Apple AirPods owners You Can Finally Buy a Pair of Apple AirPods Apple is finally selling the AirPods, its wireless headphones which are set to become an essential piece of kit for anyone buying an iPhone with no headphone jack. Read More are either Satisfied or Very Satisfied with their purchase. This is a record for a new Apple product, beating the 97 percent satisfaction rating enjoyed by the Apple Watch when it launched in 2015.

What’s more, the AirPods’ Net Promoter Score (NPS) — which rates how likely people are to recommend a product to others — is a whopping 75. For the sake of comparison, the iPhone has an NPS of 72. Scoring over 50 is excellent, while anything above 70 is considered world class.

The Dictionary Definition of Sheeple

By the way, if anyone reading this is smarting at being called a Sheeple in the headline, don’t blame me, blame Merriam-Webster. The centuries-old dictionary now recognizes “Sheeple”, which it defines as “people who are docile, compliant, or easily influenced : people likened to sheep”.

It cites as one of its sources CNN’s Doug Criss, who wrote in a December 2015 edition of his Five Things for Your New Day column, “Apple’s debuted a battery case for the juice-sucking iPhone—an ungainly lumpy case the sheeple will happily shell out $99 for”. He was right too.

Apple’s License to Print Money

This is a reminder that Apple has a legion of fans 28 Websites Every Apple Fan Must Bookmark Are you passionate about Apple? Here are the online blogs, message boards, and Apple-related resources you should bookmark. Read More who trust the company to deliver the goods. And they’ll look past the naysayers and actually buy a product themselves before making their minds up. They may be sheeple, but their loyalty is rewarded with great products… 98 percent of the time.


Do you own a pair of Apple AirPods? If so, how would you have responded to the survey? Are you satisfied with your AirPods? If you don’t own any AirPods, what’s stopping you from doing so? Are they just too expensive? Please let us know in the comments below!

Related topics: Apple, Apple AirPods, Headphones, Surveys.

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  1. Mozimaker
    May 3, 2017 at 9:17 pm

    Love mine! They are clean and clear. And little touches, like pausing my video when they're taken out of my ear, are much appreciated.

    • auntchilada
      May 4, 2017 at 2:56 am

      shep? what is one sheep called?

  2. Dean Johnson
    May 3, 2017 at 9:58 am

    I don't own any apple products.

    For music I have a Sony Xperia Z3 compact and some Shure se-215s

    Apple products are good for music, it's just that people like the Airpods because there are no wires and are now in-ear as opposed to sitting in-ear disturbing everyone else.

    Pair an apple music player with my Shures and you've got a proper sound right there. Most people (not just apple fans) are not able to tell the difference in sound quality. Personally I think you have to have wires or else you a) have to charge your headphones and b) will have interference.

    My friend at work has one of those brick battery packs, unbelievable that they just lap it up, but then, when you've made such a financial commitment to something as small as a phone, then you have to follow through and buy everything for it.

    The price of Apple products simply makes them more desirable. Like a Mercedes, not necessarily a better car, but more expensive and more premium feleling