Selling Stuff On Facebook: Everything You Need To Know
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selling on facebookYou see it all the time these days: Facebook statuses claiming that the user has something for sale. It’s a great concept, but occasionally, it seems like most of our Facebook friends just aren’t doing it right. My comrades, it’s a new era for consumers-turned-merchants, and we must adapt to this world rather than venturing out blindly, unaware of the trials before us.

With Facebook, we can take to the Internet, raise our For Sale signs high, and proclaim “Yes! I do want your money for this toaster with an unpredictable short in the cord!”

Before you decide to go selling on Facebook, check out these tips below. Here on MakeUseOf, we really do have everything you need to know for selling stuff on Facebook.

When Selling on Facebook – Research Your Prices

selling on facebook
There’s nothing worse than selling something on Facebook for $5 and finding out you could have sold it for $50. That wooden music box may seem like a piece of junk to you (and it probably is), but there’s a chance that one of your friends is a collector. Don’t be the subject of this story: “Yeah, so I bought this from some idiot for a dollar. I played dumb, though. He thought it was worthless.”

I’d suggest browsing the typical buyer/seller routes for your research. eBay, Amazon, Craigslist, and other online auction alternatives Fed Up With eBay? Here Are Some Worthy (And Cheaper) Alternatives For Sellers Fed Up With eBay? Here Are Some Worthy (And Cheaper) Alternatives For Sellers When you want to sell your excess junk online, where do you go? For most people, the one and only answer is eBay. With millions of daily users, it only seems logical to use the... Read More are usually good places to find out pricing information, but make sure to compare the new price with the old. You may be able to mark things up just a bit because of the perk of local availability.

If you’re selling on Facebook, there’s a high chance you’re selling to people who you know or people who know who you know. While your item may cost $25 on eBay and $40 new, you may be able to bump things up to $30 just because the buyer doesn’t want to wait or pay for shipping.  Dolla dolla bill, y’all. Ridin’ that Benjamobile all the way to the bank, son.

Don’t take advantage of someone simply because they don’t know how to use the Internet, though. Those people are out there. If you know that they could buy a similarly used item cheaper on Amazon, and you also know that they are tech-illiterate, try to be a good Samaritan. Besides, whatever they pay you is more than what you had before, right? Holla for a dolla.

Snap Some Proper Pics

how to sell on facebook

Look, the pictures of your well-worn blue jeans hanging off the side of the couch aren’t going to cut it. Nobody’s going to buy something if it looks ugly. Model those trousers, man! Flaunt ’em like a supermodel or something. The goal is to sell them – not to make them look like something you don’t want. Make sure you take decent pictures What Are Your Favorite Photography Tips? [You Told Us] What Are Your Favorite Photography Tips? [You Told Us] Like many creative pursuits photography is something absolutely anybody can do, but only a select few will ever excel at. To truly amaze and astound people with your photographs you need to possess the right... Read More of the items that you are putting up.

Here’s an idea. Since you’re effectively hosting a virtual yard sale, you’re not going to be wasting time dragging everything out and trying to jury-rig a few broken tables to hold it all. Instead, use your extra time for a photo-shoot. Take pride in your ugly sweaters that you desperately want to get rid of!

Get the kids to help you and have them model off some of the used-to-be-latest fashions (that is, if they still fit). While you have them around, take some shots of toys being played with. Are you trying to get of your weed-eater? Grab the hubs and have him take care of the bushes while making a profit. In short, don’t take normal pictures. Instead, take pictures that sell.

Decide Your Vessel

selling on facebook

There are a variety of methods for selling on Facebook, and I’ve nailed them down to about three main markets.

First, you have the obvious one: your own friends and friends of those friends. I’ve written about this before 3 Ways To Sell Your Wares With Social Networks 3 Ways To Sell Your Wares With Social Networks Every single one of us has a few items laying around the house that we'd like to sell, but sometimes the more conventional methods of transactions can be a bit sketchy. Craigslist often has a... Read More , but my mother once actually held a virtual garage sale using a photo album in which all of the up-for-sale items were posted. Prices were listed in the description, and if an item was sold, she would then remove it. For some items, the comment section served as a bit of a bidding zone, but if you would prefer that all price negotiations are handled privately, you can make this clear in your photo caption as well.

Secondly, there are several local groups and pages scattered here and there with names like “[Town Name] Buy, Trade, and Sell”. Use Facebook’s Graph Search Cool Things To Search For With Graph Search [Weekly Facebook Tips] Cool Things To Search For With Graph Search [Weekly Facebook Tips] Facebook Graph Search recently made a huge splash on the search scene, allowing all Facebook users to mine data that is either public or visible to them via their friends. The result is that regular... Read More to see if you can find any in your area – there are bound to be a few. Join up and list your available items, and while you’re at it, you may find a few things that you’d like to sell as well. It’s as simple as that.

Lastly, there’s the proper form of Facebook buying and selling: The Marketplace. Surprisingly, at least in my area, I don’t see it used that often. As a joint development with Oodle, the Facebook Marketplace allows you to buy, sell, and trade within the social networking site itself. Items are separated and categorized much like anything you would find on Craiglist, and even better, you can look up the background of the person you are buying from or selling to. You can even see if you have any mutual connections. This provides for a safer experience when selling stuff on Facebook.

That’s it, my friends. What other tips do you have for selling on Facebook? Have you ever had any successful sales on Facebook?

Image Credits: 401(K) 2012, Paul Reynolds, Valerie Everett

Explore more about: Facebook, Make Money Online.

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  1. Shirley
    September 20, 2017 at 7:38 pm

    I just stumbled on your web site (to read later) and just by browsing this subject (that I need to know more on) I want to let you know that you are very funny and your material is very enjoyable to read. Keep it up.

  2. G wags
    March 21, 2017 at 6:33 pm

    Someone listed an item on a marketplace (for free) so If I take it is it alright to sell back on the market place ?

  3. Lauren Heath
    January 15, 2017 at 4:33 am

    Yes. I have listed several items on Market place and they never show up on the sale site. Could someone please tell me why?

    • susan
      November 15, 2017 at 10:43 pm

      you can only post in 20 groups max. not sure if that is the problem, but could be

  4. Gil
    January 2, 2017 at 7:10 pm

    Hi can you help please? Have posted 3 different items for sale in each of 3 different groups via MarketPlace. However, comments are coming in to each group separately which is very difficult to track. Is there a way to see all the comments together? would have thought it would happen in Marketplace but can't see them??? Tia

  5. Flygottimusic
    December 8, 2016 at 7:27 pm

    Trying to buy a car through marketplace an invoice came to my e-mail but it's telling me to pay through Wal-Mart to Wal-Mart in cash and the car will be delivered to me is this a scam smh someone help me out with this one

  6. alan wheeler
    December 4, 2016 at 8:32 pm

    when selling a car on face book is it up to you to accept or reject the price your asking

  7. KDelk
    September 20, 2016 at 2:42 am

    Question: I made an offer on an item this afternoon, and the seller accepted my offer immediately. I have the whole conversation in which she said "great!" etc. about the sale, we discussed time and place to pick up tomorrow, etc. An hour later, she came with an "I'm so sorry!" She accepted another offer at full price AFTER she had already sold it to me! I asked nicely if she'd even accept another offer from me - nope! Um, WTF??? Sold means sold in every other sales app. I'm assuming the same is true for Marketplace, but how do I report her?!?! Total BS. :0/

  8. Lucy
    July 3, 2016 at 5:57 am

    What does it mean when someone comments "F" or "Bump" on your post?

    • Amber G
      November 1, 2016 at 7:20 pm

      The "F" generally stands for 'following', that way it will be included in their notifications anytime someone else comments and they can revisit the item at a later time. 'BUMP' is an acronym for 'Bring Up My Post' it takes or "bumps" the post to the top of the feed in that certain group so that it isn't buried under all of the other posts that came after it. Most groups have rules about how many 'bumps' are allowed per item/per day.

  9. Ramsey
    February 17, 2016 at 12:59 am

    Guys, I came across to facebook Ad which was promoting a marketplace called zupamart. I checked it out and it turned out to be a website, which surprised me really. They have this concept of no price tags when you list something and they actually bargain everything. I may be wrong, but try the website

  10. Anonymous
    June 27, 2015 at 8:00 am

    Ok, I WAS an ebay seller but now I am selling on local buy, sell and trade sites, some of them allow "bumping" up something that has not sold once a day, some once a week, and some even thought they "say" once a day, I have heard get an admin bitching about bumping too much, even withing their "once a day" rule. Oh well, I am dealing, but it's kind of a bitch to remember which page I am on so I follow the darn rules...but here's the problem I had tonight. I listed several items on two different pages. On really busy pages, I notice when I search for items to bump up, only about 10 of them are showing up in the list, when I just put my name in the search field, so I have to put in some search words in the item description to bring an item up, at bumping time. Strangely, one that I tried to search within an hour or two wouldn't come up. I had to scroll through to find it. So I got more specific with the search words, still it couldn't find it. Then I added some words in the description by editing, still I couldn't search it and bring it up quick! Holy crap, worries me I am gonna have to scroll for the darn thing every time it's time to bump it! Is there a simpler why to bring up all my items than that? I also notice when I get quite a few items up, like say 50 or so, that is when these problems start to arise, and again on pages that have alot of action. Just worries me that something is gonna get lost in there, where I can't find the darn thing to bump it up! Any advice for that? Thanks, so far so good, except for the occasional flake who wants something, and doesn't show up to get it! Or keeps postponing the the buy meeting!! Grrrrrr. If they flake, I just mark it available again, I am not gonna wait for more than a day or two. If they don't contact's back to available. I am also trying to encourage other sellers to do the same, so these folks get the hint. I am looking at that $ sing on the PM, which I usually use to give them my phone number as I don't want it to be too public. I am thinking that $ on PM could be very useful. I did like how ebay would let us know when they had paid, so it was time to ship. But this tying stuff up while I wait for a buyer to execute is annoying as heck! I blocked one buyer, because she just kept goofing on me....Advice would be much appreciated! Thanks!

    • prisclla
      January 21, 2016 at 5:34 pm

      next time search for your whole name instead of specific item

    • Amber G
      November 1, 2016 at 7:23 pm

      Also when searching, in the far right upper corner (on mobile) there is a menu button, it defaults to 'for sale items only' you can change it to 'all posts'. It took me a while to figure that out when I was selling a lot.

  11. Anonymous
    November 21, 2013 at 9:51 pm

    I want to sell a house in Belize

  12. Jonathan Beck
    September 20, 2013 at 12:19 am

    Check out PayStand. PayStand lets buyers purchase directly from their Facebook Stream, where they see the product for the first time. Digital payments get streamlined with a one-page checkout system that can is linked from web, email and all your social media sites, allowing you to sell everywhere, all at once, and from one place.

  13. James
    July 9, 2013 at 10:16 pm

    F-commerce is getting the spot light nowadays not only because of its massive user base but because it offers an unique way (fan page) to help small biz build up brand awareness. There are a few apps offering features to let merchants sell right on their fan page but most of them are costly and also not letting merchants control payment accounts when sales occurs. There is a free app which offers pretty much the same features and most importantly that sellers are controlling the whole purchasing process through sellers' PayPal accounts. If you are looking for solutions like this, go check out yourself then.

    • Babs
      January 2, 2017 at 8:28 pm

      That site link says not a site?

  14. Drummergirl Rollins
    June 12, 2013 at 8:52 am

    I was just wondering if and how to put up affiliate links on FB. I can't seem to...uh..make use of them on my page.

  15. suzanne williams
    June 11, 2013 at 6:01 am

    No not yet actually not in Facebook...since i was redeeming knowledge about basic do and don's on how to use Facebook to sell your stuff..Will try here for sure..