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How to Sell Stuff on Facebook: The Best Tips for Success

Ryan Dube Updated 31-12-2018

Facebook has become one of the best places to sell your stuff online. Hundreds of millions of people use Facebook Marketplace every month. And there are other ways to sell stuff on Facebook too.


In this article we look at the different ways you can sell your unwanted items on Facebook, as well as share some crucial tips for making a successful sale.

Facebook Marketplace

facebook marketplace

Facebook Marketplace is definitely the first place you’ll want to try if you’re looking to to make a quick sale.

Since Facebook already knows your location when you’re logged in, it automatically calls up sales from your local area. This means when you click the Sell Something button on the left, Facebook will tailor the listing for buyers near you who are looking for that item.

Selling is also fast. You’ll pick from one of the main categories; Item for Sale, Vehicle for Sale, or Home for Rent.


Depending on which category you choose, you’ll see a simple form to fill out your details.

facebook marketplace form

Filling out this form and adding photos can take as little as one to five minutes, depending how descriptive you get.

In just a few steps you’ll have a live listing, accessible to all the buyers using Facebook Marketplace in your local area.


facebook marketplace listing

From this listing page, you’ll manage questions from potential buyers. People can also send private messages, make offers, and arrange a pickup time and place.

Because there are so many people on Facebook Marketplace, you’ll find that in most cases you’ll have far more interested buyers than you’ll know what to do with. Most items can sell in as little as one to four days.

Tips for Selling on Facebook Marketplace

Buy and Sell Groups on Facebook

antiques buy and sell group on facebook


While Facebook Marketplace is the most popular way to sell things on Facebook, it isn’t the only way.

There are entire Facebook Groups 5 Awesome Ways to Discover New Facebook Groups There is no directory of Facebook Groups to browse through, so the best you can do is rely on recommendations of Groups to join or learn a few tips and tricks to discover new Groups. Read More , many that have thousands or hundreds of thousands of members, dedicated to buying and selling things. In many cases, you can find groups focused on selling specific types of items like antiques, vehicles, real estate, and more.

You can find these groups by clicking on Groups in the left navigation pane, and then searching for “buy and sell groups”.

searching for buy and sell groups


If you’re having difficulty finding what you’re looking for, read through these useful Facebook search tips 7 Facebook Search Tips to Find What You're Looking For There's a lot of information on Facebook, but finding what you need to know can be tough. Here are the best Facebook search tips you need to be using. Read More .

The main differences between selling on these groups and selling on Facebook Marketplace is that the groups aren’t always localized. You may land a buyer who lives halfway across the country from you. So you’ll need to arrange shipping (and make sure to charge the buyer shipping costs).

With that said, you can sometimes find a local buy and sell group near you as well. Posting your item in a Facebook Group can increase the odds of selling (as well as the final selling price). This is because people in the group are already interested, and they’re usually willing to pay more.

Some of these groups are public (meaning you can join and start posting immediately), but most are private. So once you click Join, you’ll need to wait until the group Admin accepts you into the group.

Tips for Selling on Facebook Groups

  • Use good formatting so buyers can easily scan the post for features that are important to them.
  • Photos appear larger than in Facebook Marketplace, so take high-detail pictures.
  • Include your location in the post along with estimated shipping costs.

Buy and Sell Pages on Facebook

buy and sell facebook pages

If you’re doing more than just doing a one-time sale, a better option might be creating a buy-and-sell Facebook Page.

If you own your own store and you’re looking to build a community of people interested in the kind of items you sell, a Facebook Page is the perfect way to do it. Once you’ve attracted enough members, you can post daily updates to your page with items from your shop. You can even do this if your entire business is digital.

Beyond selling things, you can also use your own Facebook page to promote special events or promotions.

facebook pages events

The one downside of launching your own page is that, unlike Facebook Marketplace, you aren’t starting out with an existing community of buyers.

But on the flip side, once you’ve built a large enough following, you’ll have a devoted group of people who are interested in the stuff that only you are selling. There’s no competing with other sellers on your own Facebook page.

Tips for Selling on a Facebook Page

  • Focus your early efforts on promoting your new Facebook page.
  • Post items for sale frequently to generate and maintain interest with your followers.
  • Promote your Facebook page to your real world customers and everyone you know.
  • Include your Facebook page on business cards.
  • Offer frequent discounts and special deals to your followers.

Sell on Your Facebook Wall

selling with facebook post

One of the most common ways people occasionally sell items on Facebook is by posting that item for sale on their own wall.

This is the easiest and fastest solution, because you don’t have to search for a group or fill out a form on Facebook Marketplace. You just take a few photos of the item and write up a status update as you normally would.

If you have even just a few hundred friends, the odds are pretty good that one of your family or friends will want what you’re selling. You can also feel great about giving one of your family or friends a great deal on something they need.

Tips for Selling Through a Facebook Post

Selling Stuff on Facebook Is Easy

All of the methods listed above to sell things on Facebook are simple and straightforward. It doesn’t take very long, and usually your item will sell much faster than if you posted it elsewhere. Best of all, sales should be hassle-fee.

Usually there’s no packaging or shipping, and often you can meet with the buyer and get rid of the item on the same day.

Selling things is only one way Facebook can be a powerful tool. But like all large communities, it’s important to stay safe. This is especially true when dealing with people you don’t know.

Before you get started selling, make sure to review our Facebook privacy guide The Complete Facebook Privacy Guide Privacy on Facebook is a complex beast. Many important settings are hidden out of sight. Here's a complete look at every Facebook privacy setting you need to know about. Read More and ensure that you’re protecting yourself and your information along the way.

Image Credit: jhansen2/Depositphotos

Related topics: Facebook, Make Money Online, Selling Online.

Affiliate Disclosure: By buying the products we recommend, you help keep the site alive. Read more.

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  1. G wags
    March 21, 2017 at 6:33 pm

    Someone listed an item on a marketplace (for free) so If I take it is it alright to sell back on the market place ?

  2. Lauren Heath
    January 15, 2017 at 4:33 am

    Yes. I have listed several items on Market place and they never show up on the sale site. Could someone please tell me why?

    • susan
      November 15, 2017 at 10:43 pm

      you can only post in 20 groups max. not sure if that is the problem, but could be

  3. Gil
    January 2, 2017 at 7:10 pm

    Hi can you help please? Have posted 3 different items for sale in each of 3 different groups via MarketPlace. However, comments are coming in to each group separately which is very difficult to track. Is there a way to see all the comments together? would have thought it would happen in Marketplace but can't see them??? Tia

  4. Flygottimusic
    December 8, 2016 at 7:27 pm

    Trying to buy a car through marketplace an invoice came to my e-mail but it's telling me to pay through Wal-Mart to Wal-Mart in cash and the car will be delivered to me is this a scam smh someone help me out with this one

  5. alan wheeler
    December 4, 2016 at 8:32 pm

    when selling a car on face book is it up to you to accept or reject the price your asking

  6. KDelk
    September 20, 2016 at 2:42 am

    Question: I made an offer on an item this afternoon, and the seller accepted my offer immediately. I have the whole conversation in which she said "great!" etc. about the sale, we discussed time and place to pick up tomorrow, etc. An hour later, she came with an "I'm so sorry!" She accepted another offer at full price AFTER she had already sold it to me! I asked nicely if she'd even accept another offer from me - nope! Um, WTF??? Sold means sold in every other sales app. I'm assuming the same is true for Marketplace, but how do I report her?!?! Total BS. :0/

  7. Lucy
    July 3, 2016 at 5:57 am

    What does it mean when someone comments "F" or "Bump" on your post?

    • Amber G
      November 1, 2016 at 7:20 pm

      The "F" generally stands for 'following', that way it will be included in their notifications anytime someone else comments and they can revisit the item at a later time. 'BUMP' is an acronym for 'Bring Up My Post' it takes or "bumps" the post to the top of the feed in that certain group so that it isn't buried under all of the other posts that came after it. Most groups have rules about how many 'bumps' are allowed per item/per day.

  8. Ramsey
    February 17, 2016 at 12:59 am

    Guys, I came across to facebook Ad which was promoting a marketplace called zupamart. I checked it out and it turned out to be a website, which surprised me really. They have this concept of no price tags when you list something and they actually bargain everything. I may be wrong, but try the website

  9. Anonymous
    June 27, 2015 at 8:00 am

    Ok, I WAS an ebay seller but now I am selling on local buy, sell and trade sites, some of them allow "bumping" up something that has not sold once a day, some once a week, and some even thought they "say" once a day, I have heard get an admin bitching about bumping too much, even withing their "once a day" rule. Oh well, I am dealing, but it's kind of a bitch to remember which page I am on so I follow the darn rules...but here's the problem I had tonight. I listed several items on two different pages. On really busy pages, I notice when I search for items to bump up, only about 10 of them are showing up in the list, when I just put my name in the search field, so I have to put in some search words in the item description to bring an item up, at bumping time. Strangely, one that I tried to search within an hour or two wouldn't come up. I had to scroll through to find it. So I got more specific with the search words, still it couldn't find it. Then I added some words in the description by editing, still I couldn't search it and bring it up quick! Holy crap, worries me I am gonna have to scroll for the darn thing every time it's time to bump it! Is there a simpler why to bring up all my items than that? I also notice when I get quite a few items up, like say 50 or so, that is when these problems start to arise, and again on pages that have alot of action. Just worries me that something is gonna get lost in there, where I can't find the darn thing to bump it up! Any advice for that? Thanks, so far so good, except for the occasional flake who wants something, and doesn't show up to get it! Or keeps postponing the the buy meeting!! Grrrrrr. If they flake, I just mark it available again, I am not gonna wait for more than a day or two. If they don't contact's back to available. I am also trying to encourage other sellers to do the same, so these folks get the hint. I am looking at that $ sing on the PM, which I usually use to give them my phone number as I don't want it to be too public. I am thinking that $ on PM could be very useful. I did like how ebay would let us know when they had paid, so it was time to ship. But this tying stuff up while I wait for a buyer to execute is annoying as heck! I blocked one buyer, because she just kept goofing on me....Advice would be much appreciated! Thanks!

    • prisclla
      January 21, 2016 at 5:34 pm

      next time search for your whole name instead of specific item

    • Amber G
      November 1, 2016 at 7:23 pm

      Also when searching, in the far right upper corner (on mobile) there is a menu button, it defaults to 'for sale items only' you can change it to 'all posts'. It took me a while to figure that out when I was selling a lot.

  10. Jonathan Beck
    September 20, 2013 at 12:19 am

    Check out PayStand. PayStand lets buyers purchase directly from their Facebook Stream, where they see the product for the first time. Digital payments get streamlined with a one-page checkout system that can is linked from web, email and all your social media sites, allowing you to sell everywhere, all at once, and from one place.

  11. Drummergirl Rollins
    June 12, 2013 at 8:52 am

    I was just wondering if and how to put up affiliate links on FB. I can't seem to...uh..make use of them on my page.

  12. suzanne williams
    June 11, 2013 at 6:01 am

    No not yet actually not in Facebook...since i was redeeming knowledge about basic do and don's on how to use Facebook to sell your stuff..Will try here for sure..