There’s only one universal truth in the world of technology today: people can’t get enough of scanning QR codes. Whether they’re driving to work, reading a magazine or just taking a walk, people love the opportunity to use their phone’s camera to load websites.
Even better: most QR codes lead directly to advertisements, which as we all know everyone loves. Just ask your friends: they’re all scanning QR codes constantly (at least, if they’re cool). It’s an international craze that can’t be stopped, and in no way just a stupid marketing gimmick designed to make tracking consumers easier.
No way at all!
Don’t believe me? Check out this Tumblr page packed with people scanning QR codes. Why the insane popularity? I’m glad you asked: find just a few reasons below.
QR Codes Are Quick!
Typing a URL on a modern smart phone, as we all know, takes two to three hours.
Scanning a QR code, by comparison, is simple: just grab your phone out of your pocket, unlock it, scroll through your apps until you find the one for QR codes (assuming you’ve installed one), hold your camera up to the code, wait for the camera to focus on the code, watch as it struggles to do so, move the camera or yourself so as to get a better angel, bump into people because you’re looking at your phone instead of what’s around you, apologize to those people, wait a while longer, and voila: you’re at your website.
Like I said: quick!
Want to look extra cool? Use your tablet to scan the code instead of your phone!
QR Codes Could Lead Anywhere!
Isn’t it annoying how you always know precisely where a URL will take you? Good news: with a QR code, you have no idea! In a world where mobile malware is becoming a threat, this is an awesome way to add excitement to your day.
While walking to work here in Boulder I see many stickers with QR Codes on them, all offering me information about Facebook’s IPO. I’m certain these lead to legitimate information that will give me, the savvy investor, a heads up on an important opportunity.
QR Codes Are Aesthetically Pleasing!
If Apple taught us anything, it’s that minimalist design is stupid and never works. That’s why I’m glad QR codes are being added to everything from billboards to magazine advertisements: they aesthetically enhance everything they’re put on! Learn from this, Apple:
They Give Marketers A Way To Get Our Attention!
Isn’t it annoying having a deep conversation with a good friend instead of looking at cool shoes on your smart phone? That’s the real reason QR codes are so awesome: they give marketers the chance to keep us focused on their messages during moments we’d otherwise simply be enjoying life.
Being outside gives you a chance to unplug, to think about what really matters and to enjoy the amazing beauty of the planet we live on. That’s stupid: you should be looking at your phone.
So it’s a good thing QR codes are there to impulsively remind you. Don’t reflect: consume! There’s no reason you shouldn’t be absorbing marketing information every hour of your waking day. After all: there’s no way for marketers to show you messages while you’re asleep (yet).
Matt thinks QR codes are just a fad. Whatever. Here’s what I want to know: why do you think QR codes are so awesome? Leave your thoughts in the comments below, but please: no sarcasm. That accomplishes nothing and makes you look like a jerk in front of the entire Internet.
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