Social Media

3 Reasons Why LinkedIn Premium Is Worth Paying For

Emma Roth Updated 10-02-2020

LinkedIn is a great free service that helps you build a professional network. However, if you’ve used LinkedIn, you’ll know that LinkedIn tries to get you to upgrade to LinkedIn Premium on a regular basis. So, is LinkedIn Premium worth paying for?


In this article, we’ll detail everything you need to know about LinkedIn Premium. This includes how much LinkedIn Premium costs, the benefits LinkedIn Premium offers, and whether or not LinkedIn Premium is good value for money.

How Much Does LinkedIn Premium Cost?

LinkedIn Premium has four different price tiers:

  • Premium Career: $29.99/month
  • Premium Business: $59.99/month
  • Sales Navigator Pro: $79.99/month
  • Recruiter Lite: $119.95/month

Just remember that the price of LinkedIn Premium doesn’t include sales tax, which could be applicable where you live. And you can pay annually to save a sizable amount of money.

Each tier offers different features, which we’ll cover later. However, most LinkedIn users will be interested in Premium Career—so you can plan on paying $30/month (or $216/year).

You can get a free trial to try LinkedIn Premium for a month. This will give you a good idea of how the features will help you in your quest to land a new job. Many of the benefits are long-term, though, so do keep that in mind. And remember, Premium user or not, you can use LinkedIn for more than job searches 6 Reasons to Use LinkedIn Beyond Searching for Jobs While LinkedIn is primarily used for search for jobs, you don't need to be searching for a job to get some use out of LinkedIn. Read More .


LinkedIn Premium Features

Let’s start with the basic Premium Career features:

  • Five InMail messages per month.
  • See how many searches you appeared in and how many people have viewed your profile.
  • Applicant insight.
  • Additional information on posted jobs.
  • Additional salary information.
  • Access to on-demand learning videos.
  • Resume creation with Resume Builder.

The first two features are probably the big draw of Premium Career. Being able to message other users without connecting with them first (or being in the same group) is a huge benefit of LinkedIn Premium.

Here’s what you gain from each level of LinkedIn Premium:

  • Premium Business gives you additional information businesses and unlimited people searches.
  • Sales Navigator Pro gives you advanced search filters and the ability to make notes on user profiles, as well as numerous sales tools.
  • Recruiter Lite gives you guided search smart suggestions, projects, and other recruiting-focused features.

Keep in mind that you can always cancel LinkedIn Premium How to Cancel Your LinkedIn Premium Subscription While LinkedIn Premium is a useful tool, you may find it's not for you. Here's how to cancel LinkedIn Premium. Read More at any time.


LinkedIn Premium Benefits

Since most readers will be interested in Premium Career, we’ll focus on the benefits of that particular LinkedIn subscription.

In short, Premium Career helps you make connections and find a job. And that’s what could make LinkedIn Premium worth it for you.

If you’re searching for a job, Premium Career’s InMail credits, insight into who looked at your profile, and additional job information will all be very useful.

InMail lets you reach out to people who work at companies you’re interested in without trying to connect with them first. It’s a great tool for networking.


When you view someone’s profile without LinkedIn Premium, you’ll notice a padlock beside the Message button if you haven’t connected with them. With InMail, you won’t see that icon, meaning that you can message them without any connection.

The value of taking a look at who has viewed your LinkedIn profile How to See Who Has Viewed Your LinkedIn Profile You might be surprised by what you can find with the "Who's Viewed Your Profile" tool on LinkedIn. This is how to use it... Read More can’t be overstated. You can connect with those people, reach out to recruiters who have shown interest, or use your InMail credits to offer any help to people who look like they’d be valuable connections.

Additional job information may or may not be useful; when you’re looking through job listings, LinkedIn will tell you if you seem like a good candidate for a particular position.

Job info from LinkedIn Premium


Premium Career has some limitations, though. If you run a lot of people searches in a short period of time, LinkedIn will stop showing you results and tell you to get a Business subscription. And if you’re serious about making connections, you’re going to want more InMail credits.

That’s where the Premium Career vs. Premium Business distinction comes in. With Premium Business you get 15 InMail credits and unlimited people searching. Which is great for making connections. The additional information you can find on businesses may or may not be useful to you.

The next two levels are for sales and recruiting professionals. If you’re considering one of these products, you probably already know quite a bit about it. Segmentation, suggestions, email integration, projects, and other features will be a huge help in doing your job.

Reasons Why LinkedIn Premium Is Worth It

If you’re still not sure if you should pay for LinkedIn Premium, here are three specific reasons to consider:

1. See Who Looks at Your Profile

The first reason is that you get to see the people who looked at your profile. That might not seem like a big deal, but it’s hugely useful for making valuable connections.

Who Viewed Your Profile in LinkedIn Premium

Lots of people are looking at profiles on LinkedIn. Some are recruiters. Others are executives and managers looking to hire. Many are people in your field looking to make professional networking connections. All of these people make LinkedIn Premium worth it.

Even if you’re not looking for a job at the moment, you probably will be at some point in the future. And being well connected with people in your field has a lot of benefits, even outside of job hunting.

When you see that someone looked at your profile, it means they wanted to learn more about you. And that’s reason enough to get in touch, either with an InMail or a connection request. Here’s how to message recruiters on LinkedIn the right way How to Message Recruiters on LinkedIn the Right Way You may need to message recruiters on LinkedIn when searching for a job. However, there are some rules to employ when doing so. Read More .

2. Get Access to Improved Metrics

LinkedIn Premium Job Application

You can use LinkedIn Premium to find out information about your competition when applying for jobs. With Applicant Insight, you can see how many people applied for a position, what qualifications they have, and if your skillset matches up.

These statistics can help you determine what a potential employer is looking for, and if you have a chance at scoring the job.

LinkedIn Premium also gives you the ability to see your search appearances and profile views.

Again, this might not seem like a huge deal. But if you’re trying to improve your LinkedIn profile (and you should be!), it’s a great metric for measuring your success. This means that when you update your LinkedIn profile, you’ll get feedback very quickly on whether or not those changes have worked.

3. Unlock the LinkedIn Premium Badge

LinkedIn Premium Profile Badge

Finally, having a LinkedIn Premium account can improve your standing on LinkedIn. It seems inconsequential, but the little gold icon in your profile and on search results shows that you’re serious about using LinkedIn to build connections.

You might be surprised at how much more seriously people take you when you have that badge. Which makes it worth having when it comes to professional networking and job searching.

Will You Invest in LinkedIn Premium?

Investing in LinkedIn Premium is essentially investing in yourself. If you use it the right way, LinkedIn Premium can help you advance your career and/or find your next job.

Before you start using LinkedIn Premium, you need to make sure your profile is ready to take advantage of it. Start by using these essential LinkedIn profile tips 7 Essential LinkedIn Profile Tips to Guarantee Success If you're struggling to get noticed, these LinkedIn profile tips will help you attract recruiters and guarantee success. Read More that will help you stand out from the crowd.

Related topics: Business Technology, Job Searching, LinkedIn.

Affiliate Disclosure: By buying the products we recommend, you help keep the site alive. Read more.

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  1. Matt Meltzer
    January 10, 2020 at 3:04 pm

    just stumbled on this - really helpful Dann. The inmail messages in particular have proven really effective for us at Sage Corps to reach our target audience - professionally-focused college students. I also have found that students in particular appreciate receiving a linkedin message (they do not get many, otherwise) from the CEO of an intern abroad program - their engagement has been far better than when they receive an email from someone @ for example

  2. Seriously, No
    June 25, 2019 at 4:02 am

    How is the ability to unearth lurkers who happen to be taking a peak at your credentials a "boon to one's career."

    This is why LinkedIn fails to succeed as a major social media platform. I honestly do not care who "views" my profile. Networking is about so much more than just a person on the internet showing half a second of interest (and often, these are the recruiters who pay outrageous monthly fees to harvest info). Were I job-hunting, sure, LinkedIn would be useful. But most of its users, I presume, are professionals like me, who already have networks. We find it basically useless. I could not fathom paying $30 p/ month to see who is viewing me, and to have private messages. Competing platforms do that as part of their free service.

  3. john yao
    May 29, 2019 at 9:48 am

    Can i get discount on linked in premium if i refer a friend?

  4. Chris Morton
    January 29, 2019 at 7:08 pm

    A paid account has certainly been worthwhile to me these past few years. Once you learn how to make effective use of LinkedIn, it can be a boon to your career.

    • Shane Breslin
      February 1, 2019 at 11:17 am

      Timely comment for me, Chris.
      Just investing now - I've been a semi-serious LinkedIn user for a few years, have noticed the improving functionality across the board (although Ads still make me tear my hair out...!) and I'm now specialising in B2B digital marketing space, so the upgrade makes a lot of sense right now.
      Good to hear it's been good for you ... what 2-3 things have been your most valuable learnings?

  5. LinkedOUT
    January 17, 2019 at 8:44 pm

    $30/month, For "inmail" and to see who's viewed us?

    For $30/month we should get Hulu & Netflix bundled with the subscription and an online concierge service that writes our resumes for us!

  6. Venkatesan L
    May 2, 2018 at 1:54 am

    Request you to explain how the career and business premium membership different? What are the benefits for the extra investment made to linkedin?