3 Reasons Why LinkedIn Premium Is Worth Paying For
Whatsapp Pinterest
Advertisement

LinkedIn is a great free service that helps you build a professional network—but if you’ve used LinkedIn, you’ll know that the site tries to get you to upgrade to its premium offering on a regular basis. So, is LinkedIn Premium worth it?

In this article, we’ll take a look at LinkedIn Premium, discovering how much it costs, the benefits you get, and whether or not it’s good value for money.

How Much Does LinkedIn Premium Cost?

LinkedIn Premium actually has four different price tiers:

  • Premium Career: $29.99/month
  • Premium Business: $59.99/month
  • Sales Navigator Pro: $79.99/month
  • Recruiter Lite: $119.95/month

These prices don’t include sales tax, which could be applicable where you live. And you can pay annually to save 20 percent, which is a sizable amount of money.

Each tier offers different features, which we’ll cover later. However, most LinkedIn users will be interested in Premium Career—so you can plan on paying $30/month (or $288/year).

You can get a free LinkedIn Premium trial to try it out for a month. That will give you a good idea of how the features will help you in your quest to land a new job. Many of the benefits are long-term, though, so do keep that in mind. And remember, Premium user or not, you can use LinkedIn for more than job searches 6 Reasons to Use LinkedIn Beyond Searching for Jobs 6 Reasons to Use LinkedIn Beyond Searching for Jobs While LinkedIn is primarily used for search for jobs, you don't need to be searching for a job to get some use out of LinkedIn. Read More .

LinkedIn Premium Features

Let’s start with the basic Premium Career features:

  • 5 InMail messages per month
  • See how many searches you appeared in and how many people have viewed your profile
  • Additional information on posted jobs
  • Additional salary information
  • Access to on-demand learning videos

The first two features are probably the big draw of Premium Career. Being able to message other users (with or without GIFs You Can Now Use GIFs in LinkedIn Messages You Can Now Use GIFs in LinkedIn Messages LinkedIn has decided to embrace the GIF, integrating Tenor into LinkedIn Messaging. This means you can send a GIF to someone you want to work with, but maybe you shouldn't. Read More ) without connecting to them first (or being in the same group) is a huge benefit of LinkedIn Premium.

Here’s what you gain from each level of LinkedIn Premium:

  • Premium Business gives you additional information businesses and unlimited people searches.
  • Sales Navigator Pro gives you advanced search filters and the ability to make notes on user profiles, as well as numerous sales tools.
  • Recruiter Lite gives you guided search smart suggestions, projects, and other recruiting-focused features.

LinkedIn Premium Benefits

Since most readers will be interested in Premium Career, we’ll focus on the benefits of that particular LinkedIn subscription.

In short, Premium Career helps you make connections and find a job. And that’s what could make LinkedIn Premium worth it for you.

If you’re searching for a job, Premium Career’s InMail credits, insight into who looked at your profile, and additional job information will all be very useful.

InMail lets you reach out to people who work at companies you’re interested in without trying to connect with them first—it’s a great tool for networking.

Message with InMail

In the above image, you can see the LinkedIn Premium icon next to the message button. That means I can send an InMail using my Premium credits.

The value of taking a look at who’s viewed your LinkedIn profile How to See Who Has Viewed Your LinkedIn Profile How to See Who Has Viewed Your LinkedIn Profile You might be surprised by what you can find with the "Who's Viewed Your Profile" tool on LinkedIn. This is how to use it... Read More can’t be overstated. You can connect with those people, reach out to recruiters who have shown interest, or use your InMail credits to offer any help to people who look like they’d be valuable connections.

Additional job information may or may not be useful; when you’re looking through job listings, LinkedIn will tell you if you seem like a good candidate for a particular position.

Job info from LinkedIn Premium

Premium Career has some limitations, though. If you run a lot of people searches in a short period of time, LinkedIn will stop showing you results and tell you to get a Business subscription. And if you’re serious about making connections, you’re going to want more InMail credits.

That’s where the Premium Career vs. Premium Business distinction comes in. With Premium Business you get 10 InMail credits and unlimited people searching. Which is great for making connections. The additional information you can find on businesses may or may not be useful to you.

The next two levels are for sales and recruiting professionals 5 Apps and Sites Every Freelance Professional Should Check Out 5 Apps and Sites Every Freelance Professional Should Check Out As a freelancer, you have a lot on your plate. Try these productivity tools for freelancers that can make you more efficient. Read More . If you’re considering one of these products, you probably already know quite a bit about it. Segmentation, suggestions, email integration, projects, and other features will be a huge help in doing your job.

Reasons Why LinkedIn Premium Is Worth It

If you’re still not sure if you should pay for LinkedIn Premium, here are three specific reasons to consider:

1. See Who Looks at Your Profile

The first reason is because you get to see the people who looked at your profile. That might not seem like a big deal, but it’s hugely useful for making valuable connections.

Who Viewed Your Profile in LinkedIn Premium

Lots of people are looking at profiles on LinkedIn. Some are recruiters. Others are executives and managers looking to hire. Many are people in your field looking to make professional networking connections. All of these people make LinkedIn Premium worth it.

Even if you’re not looking for a job at the moment, you probably will be at some point in the future. And being well connected with people in your field has a lot of benefits, even outside of job hunting.

When you see that someone looked at your profile, it means they wanted to learn more about you. And that’s plenty reason to get in touch, either with an InMail or a connection request.

2. Get Access to Improved Metrics

The second reason is the ability to see your search appearances and profile views. Again, this might not seem like a huge deal. But if you’re trying to improve your LinkedIn profile (and you should be!), it’s a great metric for measuring your success.

LinkedIn Premium profile views

When I joined LinkedIn Premium and started keeping track of my profile views, I had 30 or so per week. I now have closer to 150 per week. That’s five times as many people that see my profile on a weekly basis.

This means that when you update your LinkedIn profile 7 Essential LinkedIn Profile Tips to Guarantee Success 7 Essential LinkedIn Profile Tips to Guarantee Success If you're struggling to get noticed, these LinkedIn profile tips will help you attract recruiters and guarantee success. Read More , you’ll get feedback very quickly on whether or not those changes have worked.

Without this, you’re going to have a much harder time figuring out whether or not you’ve improved your LinkedIn profile.

3. Unlock the LinkedIn Premium Badge

Finally, having a LinkedIn Premium account can improve your image. It seems inconsequential, but the little gold icon in your profile and on search results shows that you’re serious about using LinkedIn to build connections.

linkedin premium icon

You might be surprised at how much more seriously people take you when you have that badge. Which makes it worth having when it comes to professional networking and job searching.

In conclusion, we believe LinkedIn Premium is well worth the investment, but you’ll need to make sure your profile is great to really take advantage of it. Start by using these tips to perfect your LinkedIn summary. And if want to expand your network, take a look at how Shapr makes professional networking easy Shapr Makes Professional Networking as Easy as a Right Swipe Shapr Makes Professional Networking as Easy as a Right Swipe Professional networking is vital. And with Shapr, it's easier than ever. Here's how you can network anywhere with a few swipes. Read More .

Explore more about: Job Searching, LinkedIn, .

Enjoyed this article? Stay informed by joining our newsletter!

Enter your Email

Leave a Reply

Your email address will not be published. Required fields are marked *

  1. Seriously, No
    June 25, 2019 at 4:02 am

    How is the ability to unearth lurkers who happen to be taking a peak at your credentials a "boon to one's career."

    This is why LinkedIn fails to succeed as a major social media platform. I honestly do not care who "views" my profile. Networking is about so much more than just a person on the internet showing half a second of interest (and often, these are the recruiters who pay outrageous monthly fees to harvest info). Were I job-hunting, sure, LinkedIn would be useful. But most of its users, I presume, are professionals like me, who already have networks. We find it basically useless. I could not fathom paying $30 p/ month to see who is viewing me, and to have private messages. Competing platforms do that as part of their free service.

  2. john yao
    May 29, 2019 at 9:48 am

    Can i get discount on linked in premium if i refer a friend?

  3. Chris Morton
    January 29, 2019 at 7:08 pm

    A paid account has certainly been worthwhile to me these past few years. Once you learn how to make effective use of LinkedIn, it can be a boon to your career.

    • Shane Breslin
      February 1, 2019 at 11:17 am

      Timely comment for me, Chris.
      Just investing now - I've been a semi-serious LinkedIn user for a few years, have noticed the improving functionality across the board (although Ads still make me tear my hair out...!) and I'm now specialising in B2B digital marketing space, so the upgrade makes a lot of sense right now.
      Good to hear it's been good for you ... what 2-3 things have been your most valuable learnings?
      Shane

  4. LinkedOUT
    January 17, 2019 at 8:44 pm

    $30/month, For "inmail" and to see who's viewed us?

    For $30/month we should get Hulu & Netflix bundled with the subscription and an online concierge service that writes our resumes for us!

  5. Venkatesan L
    May 2, 2018 at 1:54 am

    Request you to explain how the career and business premium membership different? What are the benefits for the extra investment made to linkedin?