6 Reasons to Host Your Podcast on SoundCloud
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Podcasting is insanely popular these days. And if you’re just starting out, one of your most pressing concerns will be, “Where can I host my episodes?”

SoundCloud is one of the best places to host your podcast, so we’re going to run through all the pros of the platform and why it’s perfect for your needs.

1. SoundCloud Offers Brand Recognition

Hosting Your Podcast on SoundCloud Search Function

One of the biggest draws is the brand recognition of the platform. How many times have you scrolled through Twitter to see a viral tweet that ends with, “Check out my SoundCloud”? How many times have you read about upcoming musicians who made a name for themselves through the platform? It’s a big deal.

With tags dedicated to podcasts, SoundCloud makes it incredibly easy to reach a large userbase in just minutes. Once they find you they can follow, create playlists, and listen to your episodes like they do on Spotify or iTunes.

2. SoundCloud Is Affordable

Hosting Your Podcast on SoundCloud Price

The second most pressing thing on a podcaster’s mind is the price of hosting their podcast. As a podcaster myself, this expense is always front and center whenever my team and I make a financial decision. The good news is that hosting costs on SoundCloud are minimal.

For $12 dollars/month with a Pro Unlimited account, you’ll gain access to SoundCloud’s creator controls and maximum storage space. This allows you to upload as many episodes as you need.

The low price point is especially important if you’re trying to tabulate your sunk costs. You probably won’t be pulling in any profit yet, and it will likely be a couple of months before you can start monetizing.

3. SoundCloud Offers an Easy-to-Use Interface

Hosting Your Podcast on SoundCloud Easy Upload

The next best thing about SoundCloud is the platform’s easy controls. You may know the basics of recording, but what if you’re not “tech savvy”? What if your schedule is just really busy, and you want something that is easy to maintain?

SoundCloud maintenance is as low as it gets, with a streamlined profile and a step-by-step upload guide. After you’re done uploading your episodes, your tools to communicate with your audience are just as simple.

There’s no learning curve, and while it does take a few minutes to upload your file you won’t be stuck figuring out the basics. There are also some free SoundCloud desktop apps for Mac The 5 Best Free SoundCloud Desktop Apps for Mac The 5 Best Free SoundCloud Desktop Apps for Mac Want to get more out of SoundCloud on your Mac? Here are some great Mac desktop SoundCloud apps for better streaming. Read More that make the platform even easier to use.

4. SoundCloud Is Customizable

Hosting Your Podcast on SoundCloud Customizable

Sometimes when you aim for accessibility, you have to compromise the overall “look” of your platform. Not so with SoundCloud.

You’re able to upload headers to your channel to keep your branding consistent across multiple platforms. You can also upload album art with each episode you post, and you can choose your channel icon.

Additionally, you can customize the links that you display along the side of your profile. You can customize your playlists and how the tracks are ordered. This means that whenever people visit your page, they will see the information you want them to see in the order you choose. If you’re big on brand control, this will make you happy.

5. SoundCloud Is Awash With Statistics

Hosting Your Podcast on SoundCloud Metrics
Image Credit: ryanmilani/Flickr

Another reason to host your podcast on SoundCloud is that it has good metrics for tracking your audience engagement.

Apple’s iTunes—while it is ubiquitous in the podcasting world—does not give you in-depth information on your audience stats, which can be frustrating when you’re just starting out. Without those hard numbers to show you how you’re doing, how can you be sure anyone is listening at all?

Fortunately SoundCloud sheds some light on this.

By going into your Stats channel, you can see how many overall plays you have in a given timeframe plus individual episode stats. It will also tell you what countries you have the most listeners in, and how many listens you get through various RSS feeds. This includes iTunes, which opens a window into how you’re doing on that platform.

6. SoundCloud Helps You Engage With Your Audience

Hosting Your Podcast on SoundCloud Engagement

Finally, the personal touch that makes SoundCloud a great tool for podcasters is that it allows you to directly connect with your audience.

Engagement is an article unto its own, but the quick-and-easy answer is that it’s especially important in the early stages of your podcast. You want your audience to feel personally invested in the product, and you want them to feel like they’re part of the team.

This need for engagement plays directly into your metrics, but instead of talking about the hard numbers we’re talking about the surface-level stuff. SoundCloud has a robust commenting tool where listeners can comment on specific timestamps within the episode. This lets you know exactly which part of the show they’re referencing.

Of course there are spammers, too—because this is the internet—but SoundCloud makes it easy to deal with them. Do you have a spammer clogging up your comments? Simply click on their profile icon, click Report “User Name”, and they’ll be banned from your channel.

Try SoundCloud for Your Own Podcast

Now that we’ve gone through the pros of the platform, you can try out SoundCloud and see if it works for your podcast.

If you’re still not convinced, have no fear. The great thing about the platform is that you can upload your first episodes on a free account, to see if you like it. When you run out of space, if you’re happy, you can upgrade to a Pro account, and if you’re not happy, you can move to another service.

Do you have other questions about podcasts and podcasting? Are you looking for advice on the technical aspects of your show? Then our guide to the best podcast equipment for starters and enthusiasts The Best Podcast Equipment for Starters and Enthusiasts The Best Podcast Equipment for Starters and Enthusiasts Looking to create your own podcast? We've rounded up some essential podcasting equipment for all budgets and levels of experience. Read More is a good place to start.

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  1. SClikes
    April 12, 2019 at 5:32 am

    Can I trust this news? I am a new user of SoundCloud. According to other commentators, it is April fool joke.

    • Shianne Edelmayer
      April 13, 2019 at 5:48 am

      Hi SC,

      I can't speak for the other commentators or their experience(s), but no, the article is not an April fool's joke. I use SoundCloud and it's fine.

      • SClikes
        April 15, 2019 at 4:43 am

        Thank you so much for this reply.

  2. Dave Jackson
    April 1, 2019 at 1:33 pm

    Soundcloud has not implemented the iTunes tags from 2017
    If you hit pause on one of their players that force you back to soundcloud.com to finish listening. I'm with Bert that this is an April's fools joke except you wrote it on 3/27.
    Some companies won't sponsor your show if you are using Soundcloud Google the phrase "Buy Soundcloud plays" to find out why.
    Speaking of Googling, when I Google the phrase, "Shianne Edelmayer podcast" there are no results that lead to me listening to her podcast...

  3. Bert crowahl
    March 31, 2019 at 11:48 pm

    I see what you did here. This is an April fools joke. I mean no one has recommended SoundCloud for podcasting in over two years. Since they were a day away from going out of business and laid off 40% of their staff.
    SoundCloud does not support the Apple specs. They co-opt your brand. And their stats are industry worst just google “buy SoundCloud plays” you will see an industry built around gaming SoundCloud stats. So again I see what you did here. Well played on the April fools joke.