Reader Is Dead: What Technology Could Google Kill Next & How Can You Protect Yourself?

Kannon Yamada 26-03-2013

First they came for Buzz and no one cared. Then they came for Notebook. Now they’ve come for Reader. What technology will Google take away from you next?


This article explains several Google technologies that might be next on the chopping block and what you can do to avoid getting Scroogled. While Justin covered the replacements for Google Reader Google Reader's End Is Nigh: Prepare With These Alternative RSS Readers Google Reader is dead. By July the Internet's premier RSS service is shutting down forever, leaving users to find a replacement on their own. If you're looking for an equivalent to Google these are just... Read More , this article gives a roundup of alternatives to popular Google software that could possibly change for the worse in the near future.

google reader dead

Google Takeout

Google anticipated that they would eventually eliminate a number of its properties, so they created a backup option called Google Takeout Google Takeout: Download All Your Google Data Read More . Takeout permits users to download an archive of data. Chris Hoffman explains in detail how to backup your data on Google How to Download & Back Up Your Gmail & Other Google Data We’re storing more and more data in the cloud these days. Email, contacts, documents, photos, calendar entries - you name it, it’s on Google’s servers. But what happens when the services we rely on go... Read More .

google reader shutting down

Google Voice

Originally dubbed “Grandcentral” up until getting bought out by Google, Google Voice offers one of the most revolutionary experiences in the mobile marketplace. It can connect many different phones to a single phone line. It can also allow users to send text messages from a PC. Best of all, if properly configured, it functions as a completely-free Skype alternative.


There’s been a series of rumors that Google Voice doesn’t have much time left as a free service. Consequently, it will behoove its users to know of potential fallback solutions, in a worst-case scenario.

Unfortunately, it takes multiple apps to properly replicate the experience offered by Google Voice – and even then, some of Voice features don’t have an analog amongst other apps.

google reader shutting downMany of Voice’s features can be found in a combination of OpenVBX and Twilio. If you have any interest in building your own Voice alternative, Dave did an outstanding guide on the subject Hack Together The Ultimate Phone System With OpenVBX Read More . However, keep in mind that OpenVBX requires a great deal of setup.

On the other hand, sending and receiving SMS from your PC only requires an app or plugin. There exist many sites and apps The Best Ways To Send A Free SMS Online In an era where smartphone ownership is becoming the majority, it’s hard to imagine someone who can’t (or won’t) send out text messages. When was the last time you knew someone who didn’t have a... Read More that can text, free of charge. There’s also:


Google Maps

Before Google Maps came to dominate the navigation app market, a variety of mapping software guided many a user. Most of these continued development, even after Google Maps expanded to its current towering height.


Gmail first opened to the public in 2007, spearheading Google’s first foray outside the domain of search technology. By 2012, it became the most used email provider in the world, gathering over 425 million users.

While it’s highly doubtful that Google would ever shutter Gmail, many of its most useful features could get the axe. First and foremost, Gmail’s ability to make and receive phone calls over WiFi and, second, its ability to send and receive SMS for free.

  • VOIP can be replaced by SIP apps, such as Skype or SipGate:
  • As mentioned above, SMS can be replaced by a huge number of apps.

Google Search

Google would never remove its core service, search, but it’s not outside the boundaries of reason to speculate that Mountainview may begin censoring its search results. Another possibility is that they could switch from the current free model to a subscription-based service.


Google Shopping, for example, began charging vendors for the right to list items on its service. Alternatives to Google Shopping include Bing Shopping.

  • Shopping: Both Microsoft Shopping [No Longer Available] and Yahoo Shopping offer reasonably well designed alternatives to Google’s service.
  • Video Search: Believe it or not, Bing’s video search function compares favorably with Google’s. Not only does the service produce, in my experience, better results, it’s also faster.

google reader shutting down


YouTube started out as a video sharing site. After Google acquired it in 2006, it rapidly spread across the globe. Today it is the third most visited site on the Internet. However, its evolution into an ad-choked wasteland of react clips may drive even the most banal of audiences to greener pastures.

Dave covered five sites that could replace YouTube 5 Video Sites That Are Alternatives to YouTube Believe it or not there was a time when YouTube wasn't the daddy of all online video sites. It was instead merely just one of a number that was offering ordinary people the chance to... Read More .


google reader dead

Google Talk

A huge number of chat programs easily replace Google Talk. There was a discussion in the Answers section on the subject of which chat program offered the best overall performance – try reading it for a more detailed understanding of the software available. Also, Aaron wrote a great article on how to chat using only your browser Why You Don't Need Desktop Chat Clients Anymore Remember the days of MSN Messenger and AIM? Those two were the first chat clients I ever used. Once I started using them more and more, it became cumbersome to switch between clients and contact... Read More .


Sadly, even if Google+ went away, most people would fail to notice. Those that did notice, likely wouldn’t care. Aside from the huge number of alternatives, Google+ is dwarfed by Facebook and even MySpace.

Google Drive/Google Docs

While online storage services exist in multitudes, none have a built-in document, spreadsheet or presentation creator. MakeUseOf covered a variety of excellent cloud storage solutions. Fortunately, it doesn’t look like Google Drive is going away anytime soon. However, even so, it doesn’t hurt having a backup plan:

  • Dropbox
  • SugarSync
  • Box


The services most likely to get canceled or go paid, according to some rumors, are Google Voice, because of its cost, and Google Talk, because it uses a desktop app. However, some of Google’s other services might alter in some unpalatable fashion in the near future. In such an event, having a backup plan in place will prove invaluable.

Image Credit: Blood via

Affiliate Disclosure: By buying the products we recommend, you help keep the site alive. Read more.

Whatsapp Pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *

  1. Robin
    August 20, 2013 at 3:02 am

    My tips:

    * Blogspot

    * Google Apps (generate income, but not enough)

    Gmail will be integrated in Google Plus and more and more will Google urge / convince users to completely switch to a social network instead of "old style" emails.

    Picasaweb will be gone soon (already half merged with Google Plus)

    and so on

  2. Lisa Santika Onggrid
    March 27, 2013 at 2:59 pm

    The valuable lesson is you can't totally rely on a webapp. Having backup service is a must and you must periodically export your data in case of abrupt closing.
    Howtogeek published a good article yesterday regarding this matter, which you can share to less savvy family members or friends.

  3. Keith Swartz
    March 27, 2013 at 2:51 am

    Good insider facts! Thanks.

  4. Keith Swartz
    March 27, 2013 at 2:44 am

    Great advice! Thanks.

  5. dragonmouth
    March 26, 2013 at 5:55 pm

    Google is quickly joining Microsoft as an Evil Empire.

  6. macwitty
    March 26, 2013 at 2:49 pm

    The good thing with Google taking down Readers is that it make me thinking about things I use. Can I use the content with other services/apps? Or can I export it to another format and use it? I started to think about things on the web already after Evernote's acquisition of Skitch and the close down of Skitch website with screeen shots posted all over the web - and now missing images / dead links

    • P R
      March 26, 2013 at 8:26 pm

      Yes, you can keep your settings. Go to Google Takeout,and select the Reader option. You will be able to download a file (XML or OPML, I forget which). Save the file to your desktop. Then, when you find a new reader (either a program or online), simply use that program to import those settings. Most RSS readers will be able to import that.

      • Lisa Santika Onggrid
        March 27, 2013 at 3:05 pm

        I think that question is meant to be rhetorical. Other webapps may not provide similar 'takeout' option, therefore locking you out of your data once the service died.

    • P R
      March 26, 2013 at 8:26 pm

      Yes, you can keep your settings. Go to Google Takeout,and select the Reader option. You will be able to download a file (XML or OPML, I forget which). Save the file to your desktop. Then, when you find a new reader (either a program or online), simply use that program to import those settings. Most RSS readers will be able to import that.

  7. mm
    March 26, 2013 at 2:42 pm

    zoho office

  8. Chris Marcoe
    March 26, 2013 at 2:38 pm

    I have to say: I'm not even sure what Google Reader is. So, I'm thinking I won't be missing it.

    • Lisa Santika Onggrid
      March 27, 2013 at 3:04 pm

      You will be thinking when they chop a service you do use:(

  9. Bumferry
    March 26, 2013 at 2:32 pm

    Noticable by its absence on this list is Blogger. I can imagine Google loosing interest as there hasn't been much in the way of evolution to the site since I first started using it about three years ago and it does seem to fall by the wayside when you consider WordPress and other similar services Blogger always seems to get a bum rap.
    Yes it's limited and nowhere near as 'cool' as WP but I like it and would be sorry to see it go. :O(

    • Lisa Santika Onggrid
      March 27, 2013 at 3:04 pm

      I learnt HTML and CSS with Blogger years ago. I'm fond of that site though I always consider it to be 'fun' rather than WordPress' 'professional'. It's a solid product and I'd be sad to see it goes.

  10. Hassle Mc Auliffe
    March 26, 2013 at 2:06 pm

    I think the only thing that should disappear is Google. Not only because it is far from their original start ideology, but second it's just a tool to spy on people.
    But don't make the mistake to think, that that is only Google.

  11. bben
    March 26, 2013 at 11:42 am

    They have already condemned igoogle to an early grave. And there is so far no viable alternative that comes close to what it does. My own guess is google+ will be gone in a year or two as it has not totally destroyed FB in the market (Google refuses to be number two in any market)

    Apparently Google has lost it's direction and is killing any program that some suit has decided is not profitable enough. This is an indication of MBA type thinking that has destroyed far too many American companies. (Profit NOW no matter what it costs in the future) This is going to come back and byte them as more people will be wary of any new Google initiative and will switch to other sources for their programs due to the fear that Google will kill something they like and use daily.

    Just how many BILLION dollars of profit do they really need?

    • dragonmouth
      March 26, 2013 at 5:49 pm

      "Just how many BILLION dollars of profit do they really need?"

      You used the wrong verb. It should be "want", not "need".

    • Lisa Santika Onggrid
      March 27, 2013 at 3:03 pm

      Have you tried Symbaloo? They recently revamped the interface (currently only available to existing members, but it'll be public soon).

      • bben
        March 27, 2013 at 3:54 pm

        Re: Symbaloo - Thanks for the suggestion. But, not even similar to igoogle - looks like another click on the icon to be linked to the site - totally unlike the igoogle interface where a portion of the actual site is displayed right on the front page. - I don't have to click on the icon to see what is there - I see the headlines on the igoogle front page. I see a daily comic right on the igoogle page, I see my google calendar, along with the next half dozen flagged dates. My local weather is displayed - all without having to click on anything.

        • Lisa Santika Onggrid
          March 27, 2013 at 4:25 pm

          There are a few types of views you can choose from. One is shortcut, then headlines, which as the name suggests, will shows list of headlines right on that page.
          I've heard and visit several sites touted as iGoogle replacement, but not one has similar feel. Though not an iGoogle user myself, I think I understand why people feel such a loss.

  12. Scott M
    March 26, 2013 at 11:02 am

    Google is an internet behemoth.I think we should all have something in reserve for any of their services as anything and everything is subject to change or be dropped.

  13. Nevzat A
    March 26, 2013 at 7:05 am

    I too lost faith on Google. Shame!

    • Lisa Santika Onggrid
      March 27, 2013 at 3:01 pm

      The bottom line is every webapp will meet its demise at a point. Google isn't the only case, although it's arguably the most controversial. This is why I still prefer using offline applications.

  14. P R
    March 26, 2013 at 5:03 am

    Anything that Google can't monetize will get the axe (or is liable). This is why it killed Google Desktop Search (giving us that line that they wanted to see all the info uploaded onto the cloud anyways); there were no ads with Reader so that went too. Gmail gives them SOME ad revenue (I don't know how much; I doubt its anywhere near what their search revenues are) so that is an unlikely victim. Google Books does have links to purchase the hard copy, so I'm sure that provides at least enough to keep going. Those are really the only Google services that I use enough to comment on.

  15. Garey B
    March 26, 2013 at 4:47 am

    I think another possibility would be tasks with the release of google keep although I don't think it would be considered a total axe to tasks since basically keep does the same thing more or less.

  16. illegal3alien
    March 26, 2013 at 1:09 am

    Skydrive by Microsoft has document editor, presentation creator, etc built in. It integrates with a lightweight version of Microsoft Office web apps the same way Google Drive/Docs does. They also have multiplatform syncing clients.

    7GB of storage for new users or 25GB for old users.