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It’s a good time to be a streaming music fan at the moment, as each of the big players tries to grab the headlines from the other. The news at the moment is that Rdio is now completely free to users, after Spotify dropped all remaining time limits with regards to usage. Time to put on some tunes and celebrate.
There are two catches to the Rdio offer – one, it is only available to US residents, and secondly, you will have to listen to occasional adverts (hey, they have to make their money somehow). It’s very disheartening that such a great offer is only open to US residents, but that’s the complex world of music licensing for you. Here’s hoping they can bring the service to Europe soon, and give Spotify some serious competition.
Speaking of Spotify, the Rdio announcement comes hot on the heels of Spotify’s recent announcement that their remaining time limits have been dropped. Previously you would get a 6 month period of unrestricted music, and then it would drop to 2.5 hours a week (encouraging you hopefully to buy a paid upgrade to have those restrictions removed). Now you can listen to music for as long as you want for free – along with the adverts. Upgrading to a paid plan now will remove those adverts.
Now we need to keep an eye on other streaming music services such as Pandora to see if they offer anything to sweeten the deal for their users. It’s like a game of ping-pong – one company grabs the spotlight with an amazing offer and then you look to the next company to see what they can do to beat it. As I said, it’s a great time to be an online music customer.
Source: The Next Web