Achieving any goal can be easier if you have a way to measure and track your success, and writing is no exception. ClearVoice brings together data about all the articles you’ve written from all the sites you contribute to. With that data, it gives you a score from 1 to 100 for “an objective measure of your voice”.
If you keep a blog or publish other kinds of writing online, you’ve probably felt it hard to be motivated to write as often as you would like to publish. Imagine how motivating it could be to to know how many articles you’ve published; how many words you’ve written; how many social media shares your articles received; or how many comments you’ve gotten. In total.
ClearVoice helps you find out who the influential writers are, also the topics that are relevant to you and your industry. For brands, publishers, and curious readers, the site aims to be the single window to find social influencers.
Using The ClearVoice Search Engine
On ClearVoice.com you can type in the name of an online writer, a topic, a website, or blog. You can see the search results without creating a full-fledged account — just use an email address.
Finding Influential Authors
Type in any topic you want into ClearVoice’s search bar and it will return a list of the most influential authors, sites, and topics. For example, let’s say you search for “physics”. You’ll see some of the most prominent digitally signed magazines, blogs, and authors who write about physics, sorted by score.
If you see a site or a person that represents you, and is unclaimed, you’ll be able to hover over it and see ‘This is me” and can proceed to claim the profile.
ClearVoice is in Beta right now, and it needs some time to grow and improve its search results. As you can see in the above example, ClearVoice doesn’t realise that Casey Johnson is a technology writer, despite her background education in physics.
However, it’s still a quick way to learn the top names in any field, how much they’ve written and how many sites they publish on. You’ll also see two-line author bios for each person. There are plenty of other tidbits of information that could be important for someone looking to hire a writer, too.
Getting Digitally Signed
ClearVoice’s formula weighs the power of the site you post on, how often you post, how many sites you contribute to, and how well your articles do on social media for all content that is “digitally signed”.
To be digitally signed, your articles should have Authorship markup in the HTML that attributes your articles to your Google+ or Twitter Account. Many authors will have two ClearVoice profiles, one for Google+ and one for Twitter, that can be merged. Once you merge your profiles and claim your ClearVoice page, your score will take into account all your published work, and you can edit some of what your page says about you for the public view.
Ways To Explore Your Scores
Every ClearVoice author gets a neat little bio page. If you’re an author you should take pride in seeing the volume of words you’ve written — it takes a long time to build up a body of work, but it pays off.
Once you have your account all in order (claimed, and merged if you had multiple ones), there are a couple of neat things you can do. I like sorting my articles by “Most Engaging” because it gives me a good view of the kind of content that resonates with my audiences. It’s also valuable for me to see what kind of articles get shared widely on which social media platforms.
Certain topics get more traction on Google+, others do better on Facebook. If you have a network you want to build a bigger presence on, that can help you figure out what kind of content you should write more.
You can also manually add articles to your profile. The article must have proper authorship markup to count towards your score.
Building Your Personal Brand
In the future, brands and publishers will have access to a “content assignment desk” which ClearVoice describes as a platform that will allow them to connect with subject matter experts, and simplify freelancer management.
I think ClearVoice has potential to be career-boosting for many writers. You’ve probably heard the resume tip to quantify your achievements whenever possible. Maybe you’ve felt like that it is unfair to ask this of writers, because it can be hard to quantify the success of our work, or measure the ROI (Return on Investment). But when ClearVoice comes out of Beta and more people have heard of it, we may all be considering including our scores on our resumes, or on our LinkedIn profiles.
At this time ClearVoice doesn’t integrate with LinkedIn, or the social scoring site Klout, but that seems like a logical progression to me.
We all need something to reach for in our careers. Some strive for the satisfaction of a job well done, or a problem solved. Some strive for happy customers, or more sales. Some strive to resonate with our audiences. These goals can seem ever far away when we lack a way to measure them, but ClearVoice makes it concrete for writers.
I’m not saying you should obsess over your score, or compete with your coworkers (much). I’m saying it’s healthy to pop by your ClearVoice page once in a while and see how its going. See the satisfaction of your published word count rise ever higher. Relish in the number of people who liked your work so much they thought their friends should see it too. That’s a testament of success, to me at least.
Then get back to writing.
What Do You think of ClearVoice?
What do you think – should writers be assigned scores and ranked among their peers? Does it make you feel accomplished, or just anxious? Could you see your score being a badge of honour one day, or do you think you’ll always be unsatisfied as long as you don’t have a perfect 100? Do you think your ClearVoice score is fair and accurate?