Future Tech

The Promises and Dangers of Ambient Intelligence in Your Life

Andre Infante 11-08-2014

Have you ever wondered about much machine intelligence is impacting your life today?  If not, don’t be surprised: if “ambient intelligence” is done right, you really shouldn’t have a clue – that’s the point.


Ambient Intelligence (stylized as AmI) is a new way of thinking about human-computer interactions, characterized by embedded devices, wearables, and passive adaptation of technology to your needs.  The goal of AmI is for technology to maximize its usefulness while minimizing its footprint on your attention.  In other words, AmI tries to be invisible, pulling data from the environment to make intelligent, helpful decisions for you, without you ever having to ask.

This new paradigm is obviously powerful, but it also comes with its own risks and challenges.  As the devices in your world come to know your life in more detail, they also  come to know your life in more detail.  You might appreciate it if your technology automatically responds to an intimate moment by lowering the lights and changing the music, but you may be uncomfortable with the idea of a large corporation like Google knowing the when and where of your love life.

What Ambient Intelligence Can Do

AmI is the intersection of two important trends.  The first is the so-called “Internet of things” – networked devices like Wifi-enabled lightbulbs, Internet radios, smart homes Home Automation Guide With Raspberry Pi and Arduino The home automation market is flooded with expensive consumer systems, incompatible with one another and costly to install. If you have a Raspberry Pi and an Arduino, you can basically achieve the same thing at... Read More , smart appliances, and wearable technology that make it easy to present data to the user in a variety of ways.

The second is big data analytics and increasingly powerful artificial intelligence tools, which can absorb the flood of data from all of those sensors and devices and turn it into useful insight that can be used to drive helpful behavior without human intervention.

Imagine, for example, buying wifi-enabled speakers that you can place around house that handshake with smartphones via bluetooth, and pick playlists according what it predicts will be liked by every person in the room.  Imagine a smart thermostat and light controller that has a statistical model of your behavior at various times and in various situations, and selectively lights and climate controls the house to suit your mood and comfort level, while saving energy.


Imagine a world in which you handle your smartphone less, because it filters out pointless alerts and hands the rest off to wearable devices that alert you without distracting you.  Imagine mobile devices and computers that know what you’re doing and adapt the UI automatically, depending on context.  Your phone should behave differently during a meeting than it does when you’re at home and watching Netflix.

Imagine wearable devices that tell you things you want to know before you want to know them, always ready to give you options if you find yourself stuck, frustrated, or simply bored.  Is a movie you’ll like playing near you?  Is an old friend in town for the day?  AmI knows, and can leverage that information to your advantage.


It goes beyond that these simple things though.  Software is getting a lot smarter.  In a couple of years, your phone might give you legal advice in real time, or act as a live-in doctor that knows your medical history and tweaks your restaurant and grocery shopping recommendations to keep you healthy. Or it could detect when you’re having a heart or asthma attack and responds intelligently by calling emergency services for you.


These are all useful applications, and clearly the direction that technological trends are headed.  We can see the first hints of this with wearable displays Google Glass Review and Giveaway We were lucky enough to get a pair of Google Glass to review, and we're giving it away! Read More like Google glass and smartwatches Your Pebble Smartwatch May Stop Working Soon Pebble is shutting down. This will affect anyone who currently owns a Pebble product, because it means your smartwatch is likely to stop working in the not-too-distant future. Read More , and software like Google Now that strives to provide the ‘invisible awareness’ that characterizes Ambient Intelligence applications – bringing you information it thinks you might want before you ask for it.  That said, there are some risks to this technology.

The Cost of Ambient Intelligence

Ambient intelligence is a privacy nightmare.  The more useful the software is, the worse the compromise to your privacy.  Even with the relatively impoverished data currently available to companies that engage in demographic targeting, they can still deduce a worrying amount about you.

In one notable incident, a man complained to Target that the store’s website was advertising maternity clothes and materials to his teenage daughter – and was eventually forced to apologize when it turned out that the store was correct.  The pregnancy had been deduced simply from a change in purchasing patterns, detected by machine learning software designed to do exactly that.

When these sorts of systems have access to your refrigerator, your heart-rate monitor, microphones and cameras on your wearables, and GPS logs from your phone, this issue will only become more prevalent.  A future full of ambient intelligence may be a future in which large companies know literally everything about you – a total panopticon.  Even for people who don’t normally care much about privacy, it’s worrying.



The issue is made worse by the other major issue with Ambient Intelligence — it locks you down to a single ecosystem.

You’ll never get a Microsoft lightbulb to talk to your Android phone, or vice versa.  If you’re very lucky, applications like Spotify will wind up supporting more than one ecosystem, but that’s as far as it’s likely to go.

AmI very much depends on coordination between large numbers of different data sources, which means that all of this data processing has to happen under one corporate umbrella, and that probably means that everything will be owned by smartphone OS manufacturers, who are best poised to tie large numbers of smart devices together in a coherent fashion.


What this sort of ecosystem lock means is that the market will likely coalesce into partial monopolies, in the same fashion that the OS space has. Less competition means it’ll be harder to abandon your current provider for a more anonymous AmI setup.  If people really want privacy, market pressures will force someone to offer it, but my suspicion is that people won’t actually care as much about privacy as much as they say they do.

The Privacy Apocalypse

As time goes on and this sort of thing becomes more common, maintaining a private public life is going to become more difficult. The rise of augmented reality is going to make it very difficult to step outside or participate in a public social engagement without being recorded on dozens of lifelogging cameras What Is Lifelogging And Why Should You Do It? Between Facebook, Twitter, Google+, Instagram and more, we already document and share quite a lot about our daily lives, without really thinking about it. They are lifelogs of sorts, but without any sort of structure... Read More .

Privacy may move from being a constant expectation to being a closely guarded and carefully exercised liberty, engaged in with trusted confidants in non-smart, non-wired spaces or over heavily-encrypted communication channels with everything in incognito mode.


This is not, of itself, necessarily a bad thing.  Violent crime will become less common in the future.  Memories will be more reliable, and people will be happier and more comfortable — but social norms will have to adapt.

It will no longer be possible to agree to disagree about the past, or to simply forget about embarrassing incidents (once it’s on Youtube, it’s on Youtube forever) – there will always be an objective, permanent record.  The world will have to learn to forgive and forget, and public behavior will likely have to become more guarded: if the penalties for doing something dumb while drunk are more permanent, people will eventually start to be a lot more careful about being drunk in public.

As far as corporations knowing everything about us, in many ways this is already the case — Google probably knows more about you than you’d be comfortable with. We may eventually decide, as a society, that we’re okay with robots studying our lives in meticulous, statistical detail, and draw the line farther upstream, when individual humans might get the chance to peek at our private doings.  Better-targeted advertising may occasionally rise to the level of being legitimately useful.

All of the costs of robot privacy violation by private companies are very abstract anyway, and probably aren’t strong enough to overcome the “cool” factor of AmI technology for the common consumer.

AmI is a powerful technological idea, and too useful to be ignored, but it’s also a hint at the future that’s coming, and that’s a scary one.  Very old cultural notions of privacy and social interaction are going to have to change quickly, and it’s silly to think that there won’t be friction.  The next decade or two are going to be an uncomfortable process of exploration of the new landscape of social norms, but the end result of all that change may lead to important advantages.

What’s your take on ambient intelligence? Will you allow it into your home and your life? Share your thoughts in the comment section below.

Image credits: “Caledos Heartrate Monitor“, by Nicola, “Google Glass“, by Ted Etan, “PRIVACY“, by Michell Zappa

Related topics: Artificial Intelligence, Wearable Technology.

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  1. J sMythe
    December 3, 2017 at 10:03 pm

    We won't be able to express our opinions on political and other matters, it sounds a totally fake kind of life performing for camera.

  2. Jennifer Ridge
    August 27, 2014 at 7:46 pm

    AmI is here and here to stay. Society will adapt to it because new generations require it. The only people who refuse are those who have something to hide. Lies, deception, corruption, abuse (all the evils that damage our spirit), are slowly transforming in this New Age towards peace. Is that not the prayer of our ancestors which is unfolding before our eyes? If you tell the truth, you cannot be caught in a lie. If you are honest in your dealings, you wont be tried in court for fraud. We have always been observed by a higher power (whether it be GOD, "the Gods", Extraterrestrial beings, mother earth, or our higher selves). Consider that everything you have ever done, and all those who came before you, have had their life recorded, second for second and it's stored in a permanent hard drive more eternal then YouTube claims to be. AmI is merely the beginning of our capabilities as intelligent and loving creatures. 90% of our brains are unused ?? Then why cant we live with half a brain? NO, we just dont know what that 90% is used for yet. Obviously we are nearing such answers. I for one believe the imprint of our ancestors (The TRUE history of the world), safely resides in our DNA. You cant get away from that no matter how hard you try to play dumb. Selective memory is becoming a thing of the past. Time to "wake up". --

  3. Victor O
    August 22, 2014 at 8:32 am

    Other than privacy, everything you own will be hackable, which gives a good hacker great power over lives.

  4. dragonmouth
    August 12, 2014 at 12:35 pm

    You make it sound sooo benign, Andre. This will make Big Brother look like a rank amateur. Better targeted advertising may be the least of our worries. Once governments get into the act, better targeted persecutions and prosecutions will become the norm. By selectively filtering the "objective, permanent record" anybody can be made to look like a criminal or a terrorist.

    • Bob Y
      August 13, 2014 at 3:02 am

      Oh, like Paula Dean. A woman who was a kid from the segregated south. Then 60 years later they ask if she ever used language that was common in her youth. She slipped and said something that was very common in her childhood, and suddenly she is a pariah. I mean, society has moved on (thank God) and it things that were acceptable are no longer acceptable, but come on, it was a mistake.

      This is the kind of thing that is becoming more common and will become even more common in a future with ubiquitous monitoring - don't make a mistake or everyone will know.

  5. ReadandShare
    August 11, 2014 at 8:41 pm

    "It will no longer be possible to agree to disagree about the past, or to simply forget about embarrassing incidents... there will always be an objective, permanent record."

    Depends. Records are subject to interpretation all the time. Debates, arguments, spinning, twisting -- none of that will go away.