Privacy Is Now a Luxury Good: Here’s Why That’s Bad for All of Us

Bertel King 13-06-2019

Concerns over data privacy have made their way into the mainstream news. We as consumers now know that companies such as Facebook and Twitter collect a great deal of information about us and sometimes do sketchy things with that data. Some companies have started to use privacy as a selling point.


Sadly, computers and phones that offer privacy by default tend to come with a hefty price tag. Whether or not privacy should be a luxury good, it has become one.

What Is a Luxury Good?

A luxury good is a product that is both not essential to everyday life and largely associated with affluence. Luxury goods are not a rarity in the tech world. Many consumer gadgets begin as luxury goods, then transition over time. These products then continue on with budget, mid-range, and premium (or luxury) options.

Luxury Goods in the Tech World

  • Laptops: Laptops began as expensive, portable personal computers. Now budget laptops are commonplace, and there is no shortage of powerful machines that are still affordable. If you choose to spend over $1,000 on a laptop, outside of a few professional work cases, you’re doing so because you choose to spend more on a nicer product.
  • Smartphones: As laptops dropped in price, smartphones replaced them as a sign of mobile affluence. Blackberries targeted working professionals. The iPhone launched at $499. The first Android phone, the HTC Dream, was similarly priced. Now smartphones have become nearly as affordable as dumbphones. You can buy one at a grocery store.
  • Video games: New video game consoles are expensive, and so are the games they run. Over time, existing machines drop in price as newer ones replace them. Games drop in value as they age. While new game consoles are increasingly commonplace, they remain luxury goods. Video games are a want, not a need.

New technology requires a large amount of research and development, so it makes sense for new hardware to be expensive. But privacy is not a product. Does everyone deserve privacy, or is it okay to reserve privacy only for those who can afford it?

Apple vs. Google: Does Either Respect Your Privacy?

Apple CEO Tim Cook has increasingly used privacy as a reason to buy MacBooks and iPhones since 2016, when Apple refused to help law enforcement circumvent the encryption of a locked iPhone related to the late 2015 terrorist attack in San Bernardino.

Apple contrasts its products with Google, whose business model requires collecting data. Apple is a hardware company that sells consumer gadgets and supplemental services. Google is an ad company that provides online services and also happens to sell hardware.


Google CEO Sundar Pichai has declared in a New York Times opinion column that privacy should not be a luxury good. He’s pushing back at Apple, whose products aren’t cheap. A new MacBook costs at least a grand. New iPhones cost nearly as much. If you have to buy Apple products to have privacy, that’s a price many people can’t afford.

“For everyone” is a core philosophy for Google; it’s built into our mission to create products that are universally accessible and useful. That’s why Search works the same for everyone, whether you’re a professor at Harvard or a student in rural Indonesia. And it’s why we care just as much about the experience on low-cost phones in countries starting to come online as we do about the experience on high-end phones.

Our mission compels us to take the same approach to privacy. For us, that means privacy cannot be a luxury good offered only to people who can afford to buy premium products and services. Privacy must be equally available to everyone in the world.

— Google CEO Sundar Pichai

Android phones and Chromebooks range wildly in price. Some sell for Apple prices, but there are budget phones that you can buy for under $100. Similarly, Chromebooks are typically the cheapest new laptop you can find, but a few premium models exist.

Which Is More Private?

While Google products are cheaper than Apple’s, they suck up much more data. Google can highlight privacy-friendly features, such as the option to export your data or the newer ability to auto-delete data after a certain time, but the vast majority of Android and Chromebook users never dive this deeply into their settings.

By default, people who buy Google products give away a great deal of information about themselves to Google.


It’s fair to call Apple hardware more private than Google’s, but that isn’t saying much. The code on Apple devices remains a black box. Plus Apple pushes you to use online services and apps that will collect data about you. An iPhone user who installs Amazon, Netflix, and Spotify is still giving away a great deal of data, even if iOS isn’t funneling as much data to Apple What Does Apple Know About You? Request Your Personal Data Now Apple makes it easy to find out what information it stores about your activities. Here's how to download personal data from Apple. Read More by default.

The Cost of Truly Private Devices

Purism Librem 13 privacy laptop
Image Credit: Purism

There are hardware companies that genuinely do take the issue of online privacy seriously. Purism is one such company. It’s a social purpose corporation that considers online privacy to be one of the social goods it’s helping contribute to the world. That’s all well and good, but the cheapest Librem 13 laptop Librem 13: Still The Most Secure Laptop Yet A slimline ultraportable MacBook rival with the tightest security and privacy you'll see on any commercially available computer. Read More from Purism costs hundreds more than the cheapest MacBook. Purism’s Librem 5 smartphone costs less to order than an iPhone, but not by much.

Other companies have tried to sell similarly expensive smartphones running modified versions of Android to the privacy-conscious market. Silent Circle’s Blackphone launched at over $600. The Blackphone 2 was even more expensive.


The DIY Approach

Affordable privacy-respecting hardware tends to target tinkerers and makers. A Raspberry Pi doesn’t collect data about you and costs around as much as dinner for two at a restaurant. But as great as the Raspberry Pi is Using a Raspberry Pi as a Desktop PC: 7 Things I Learned After a Week Can a modest Raspberry Pi replace a desktop PC? I spent seven days writing and editing on the Pi, with interesting results. Read More , how many people do you know have any idea how to use one?

With enough know-how, you can take steps to make just about any computer more private. But even if you know how to kiss Windows or macOS goodbye and install Linux, is that a change you’re willing to make? And if you are, it’s much more challenging to do the same with your phone.

So What Can We Do?

We here at MakeUseOf can publish all the guides on how to find or make more private hardware we want, but that’s not helpful if being on the wrong side of the digital divide makes people less likely to see that information.

Ad campaigns rarely push private hardware. Our public libraries and schools are just as likely to give the impression that tools from Apple, Microsoft, and Google are all that’s out there (no surprise when you consider how much tech companies spend lobbying governments all over the world).


It’s on us to share what we know, support private options when they appear, and demand more. Because when privacy is a luxury, data collection and targeted ads Why Targeted Ads Are a Serious Threat to Your Privacy Heard about targeted advertising but not so bothered about them? Here's why targeted ads are dangerous and bad for your privacy. Read More become the default business model. More companies will pry into our personal lives and store that information on often insecure servers, just waiting to be exploited. We’re all left more vulnerable.

Related topics: Apple, Google, Online Privacy.

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  1. mike
    August 15, 2019 at 9:34 pm

    As the old pirates used to say, "only dead men tell no tales."

    If the government can gin up the right excuse for a warrant (like you are a terrorist and they are salivating as we speak for the new "terrorist laws" to be passed) it can find out what you had for breakfast (even if it takes an autopsy).
    Even as a write this the government has huge server farms all throughout the country collecting "ALL" electronic communication. So, if it decides YOU are a problem they can go back and unravel it all in their pursuit of YOU.

    Privacy, ha, that horse has bolted and don't even bother to close the barn door.
    Maybe, and I say maybe if you go the a third world country, and find a hole to live in you just might have privacy, but no guarantees.

  2. dragonmouth
    June 13, 2019 at 1:24 pm

    "Some companies have started to use privacy as a selling point."
    The question is "Is privacy an inherent, individual right?" Corporations are convinced that it is not BUT for a nominal price they are willing to sell it to us.

    "Which Is More Private? (Google or Apple)"
    Pox on both their houses!