The wait is finally over deal-seekers - Prime Day is here and Amazon is offering literally thousands of deals to Prime members across the country. To be able to get in on these discounts you just need to sign up to Amazon Prime (which you can do here) and even the 30 day free trial makes you eligible for today's offers.

Today is also the last day to enter the competition to grab tickets to the former Top Gear presenters' The Grand Tour studio recording. Entry closes at 23:59 on 12th July - head here to be in with a chance to see Clarkson, Hammond, and May live in the studio.

As Amazon is discounting so many products today it's best to check Amazon's Prime Day homepage, and take a look at out our advice on how to get the best from the day. We've rounded up some of the greatest deals out there to get you started.

Deals of the Day

Fire TV Stick with Voice Remote

Amazon's Fire TV streaming stick has proved itself to be a popular and worthy competitor to Google's Chromecast. Just plug it into your TV, connect to the Wi-Fi and you have access to tens of thousands of TV shows and movies. Also included is a voice remote, so instead of having to navigate you can search the library with your voice alone. With 33% off it's one of the best purchases you can make today.

A Song of Ice and Fire, 7 Volumes

Game of Thrones may be over for this year - and we might sadly be drawing to the conclusion of one of the best loved TV shows in history - but now is a great chance to read the books that inspired the hit TV show. George R.R. Martin's current novels in the Song of Ice and Fire saga are collected here at a huge 66% off, making them the perfect summer read.

Elephas Portable LED Projector (White)

If you've been thinking about getting yourself set up with a home theater then this Elephas LED projector, with its native resolution of 800x480p along with AV, VGA, USB, and HMDI connections is a great place to start. Prime Day has knocked his already reasonably priced projector down 79% today, so it's a tough deal to beat.

Xbox One 500GB Console + Kinect 3 Game Bundle with Overwatch

Before the craziness of Pokemon GO, the other hugely successful game of the year was Blizzard's Overwatch. If you've been thinking about getting an Xbox One, then today is a good day for you with 31% off the console with full game downloads of Dance Central Spotlight, Kinect Sports Rivals, and Zoo Tycoon along with a boxed, physical edition of the awesome (and very addictive) Overwatch.

35% Off Anker Electronics

Anker is one of the best known brands in the portable charger market, but they also make a huge range of great and well priced electronic devices. Today, all day, Amazon has 35% off the range.

Lightning Deals

These deals start and end at a specific time throughout the day with new deals starting roughly every five minutes. Get in there quick for the Lightning deals because - in aid of retreading clichés - once they're gone, they're gone.

DBPOWER Wi-Fi, Waterproof Action Camera (12MP - White) [Ends 10:00]

GoPro might be the best known action camera brand, but they are by no means the only one. This 12 megapixel action camera from DBPOWER has all the features you'd look for in an action camera; waterproof, rechargeable batteries, Android & iOS mobile apps along with video and image recording. With summer coming up and lots of travels to document you'll save yourself 50% on this action camera today, meaning more money to spend later on making the memories to capture.

HP LaserJet Pro P1102 [Ends 12:00]

If you are in the market for a laser printer then look no further than this black & white offering from HP which is 59% off. As you'd hope, this printer is wireless and even comes with a starter toner cartridge to get you up and running nice and quickly.

SanDisk Extreme 64GB microSDXC Memory Card [Ends 12:00]

Even in this increasingly cloud connected world we still need our trusty memory cards. Perfect for that new action camera you've bought for summer, this 64GB memory card features speedy 90/40 MB/s read/write and - best of all - frustration free packaging for a huge 52% off.

TomTom Start 25 (Western European Maps) [Ends 14:00]

There's a lot of talk of smartphone mapping making standalone GPS devices redundant, but for those of us that do a lot of driving - especially in other countries - a TomTom is one of the most important devices in our inventory. This #1 best selling Sat Nav on Amazon is 50% off and features lifetime updates to its pre-installed Western European maps.