Pinterest Tries Out A New Gifts Feed To Entice The Online Shopper
Pinterest is a window shopper’s dream. Pinterest gives the inveterate shopper another thing to gaze at – a Gift Feed. It is a showcase of all the things you can buy. The gift feed is a “special” collection of Pinterest’s Product Pins, with a listing of products that are in-stock and available. The social network calls it a “work-in-progress” feed as it is still curating the Gifts feed. The Gifts Feed is aimed at business owners who would like to get their wares featured on the new feed. Users can access the Gifts feed from the category list on top.
The Gifts Feed comes equipped with some not-so-obvious price filters. Every pin includes the price. You can selectively view pins according to your shopping budget. I couldn’t get the filter to work on the desktop for some reason, but the Pinterest announcement explains it as –
The Gifts feed also includes a few price filters so you can find something for every budget. $$$$ means the price is greater than $200, $$$ means the price is between $50-$200, $$ means the price is from $25 to $50 and $ is anything less than that. $$$$ means the price is greater than $200, $$$ means the price is between $50-$200, $$ means the price is from $25 to $50 and $ is anything less than that.
Sellers still can’t add products directly to the feed. Pinterest is asking them to use the Rich Pin functionality for their website to have their pins appear. The higher brand visibility of Product Pins finds a natural extension on the Gifts Feed. But what does it mean for you – the online shopper? Another tracking tool to bag a sale? Tell us in the comments.
Source: Pinterest Business Blog via TechCrunch
Affiliate Disclosure: By buying the products we recommend, you help keep the site alive. Read more.