Pinterest Rolls Out Article Pins for “Read it later” and Starts Promoted Pins
Social bookmarking site Pinterest has been slowly changing its avatar. After rolling out a new design a few months ago and adding price alerts, it’s now stepping into the ‘read it later’ game — an obvious move given its bookmarking capabilities. Additionally, it’s also experimenting with promoted pins to monetize the site.
“Lots of people use Pinterest to discover and collect great articles . In fact, more than 5 million articles are pinned every day,” the company said in a blog post.
The new Article pins will have more information about the piece, such as the headline, author, story description and the link (displayed as the name of the original site).
So, when you find articles about things you’re passionate about, such as science, travel, parenting or health, they’re easier to save and organize on Pinterest.
Using the Pin It button on media sites like NYT, Fortune, Time, Buzzfeed, GQ and others will automatically save that link in your Article pins. And you can find out what celebrities such as Arianna Huffington or Alyssa Milano are reading.
However, it’s still just a bookmarking service and doesn’t reformat the article in a reader-friendly view like Pocket or Instapaper .
The promoted pins feature is an experiment at the moment. Pinterest promises there won’t be flashy banners or pop-up ads, and they will always tell you when someone paid for what you see. Initially, the promoted pins will show up in search results and category feeds.
“For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for ‘halloween’,” said Ben Silbermann, CEO & Co-Founder. “Nobody’s paying for anything yet—we want to see how things go and, more than anything, hear what you think.”
So what do you think of the new Article pins and the promoted pins? Will you mind Pinterest pushing these sponsored pins? Are you considering using Pinterest for read-it-later over Pocket or Instapaper?