The first ever YouTube Music Awards will be live-streamed on November 3. The show on the ground will be held in New York and it will be an “event honoring the artists and songs that you have turned into hits over the past year”. The show promises to be big, and setting the stage on fire will be the opening acts from Lady Gaga, Eminem and Arcade Fire among others. YouTube’s homegrown stars like Lindsey Stirling and CDZA will also be some of the performances that will go into the mix.
It’s going to be a global event leading up to the finale in New York. Live shows will take place in Seoul, Moscow, London and Rio de Janeiro. Where do we the viewer’s come in? YouTube says…
And we’ll need your help. In mid-October, YouTube Music Awards Nominations will be announced based on the videos that you watched and shared over the past year. We’ll then call on you to determine the songs and artists honored, by sharing the nominees across social media so the awards are judged in full view of everyone.
To make it easier to judge who is hot and trending right now, YouTube will also showcase the nominees through official music videos, covers, parodies, concerts, interviews and fan videos. YouTube promises that it’s going to be a carnival of non-stop music during the days leading to the show. The YouTube Music Awards will be hosted by American actor Jason Schwartzman. Creative direction is in the able hands of Spike Jones, who directed Where The Wild Things Are as well as videos and documentaries for The Chemical Brothers and Bjork.
Source: YouTube Blog